France Toys Market, Size, Share, Forecast 2022-2027, Industry Trends, Growth, Impact of COVID-19, Opportunity Company Analysis
France Toys Market is expected to arrive at US$ 4.60 Billion by 2027. Toys are an integral part of French culture. While the desire to play is as unabated today as ever before, the toys industry has come a long way in France. Besides the evolution of time, the nature and techniques of toys are fast evolving, keeping pace with changes in technology and market demands. Remarkably, the market is brimming with a wide array of traditional and modern toys. However, there has been a shift from conventional toys to innovative and hi-tech electronic toys with evolving trends.
France Toys Market Opportunities & Growth Prospects:
Several external factors influence demand for toys in France. The industry continually adapts and remains innovative, gaining additional attention from buyers. The purchasing power has increased in emerging markets. The high potential for toys and games is on the rise, allowing the expansion of the market. Hence, the sectors in the toys market are expected to remain in good standing throughout the forecasted period. Despite overall optimistic growth forecasts, the toys industry faces increased competition from online games and the recent trend in tablets and smartphones for online entertainment purposes. According to Renub Research, France Toys Market is expected to expand at a CAGR of 1.4% during 2021-2027.
Impact of COVID-19 on France Toys Industry Growth Trends
Remarkably, COVID-19 was confirmed to have spread to France on January 2020, when the first European case of COVID-19 was identified in Bordeaux. Non-essential stores and hospitality outlets closed from March 2020, with only chemists/pharmacies and grocery retailers remaining open. Hence, toys specialists store suffered during the lockdown due to store closures, leading to lower sales of toys.
However, with time industry was prepared when the second lockdown was installed, offering online services, deliveries and collections. Hence, ongoing growth is predicted for the development of the toys industry in France over the forecast period. In 2021, the market was set to benefit from post COVID relaxations and innovative launches expected to be sold out quickly.
France Toys Market Size was US$ 4.23 Billion in 2021
By Segments, Card Game, Construction Sets & Models, Doll & Stuffed Toys, Plastic & Others Toys, Puzzles, Toys for Toddlers & Kids, and Video Games-Consoles remains a significant and stable source of turnover in the French toys industry. As per our analysis, the segments are trendy and demand steady consumers. Nevertheless, the risk of successful adoption of new products into the market due to the link to the established entertainment industry poses a danger to the segments mentioned above to some extent. Remarkably, variations are evident for significant market share.
Evolution of Time Online Toys Sales is Expected to Multiply:
By Distribution, offline channels like specialized toys stores and hypermarkets & supermarkets and online channels are supplying toys to the customers in France. As per our analysis, we have examined from the table that most toys are sold in offline outlets. Hence, amongst the offline channel, the main distribution channels remain the hypermarkets & supermarkets, and specialized toys stores. However, with the evolution of time, online toys sales are multiplying, thus increasing market share in France. Moreover, most retail chains and manufacturers have started to invest in online retailing (e-tailing), and most of them have websites for sales.
Key Players:
Our report covers key market players such as Mattel Inc., Hasbro Inc, Spin Master Corp., Funko Inc., LEGO Group, Vtech, Nerf, Ravensburger, and Nintendo. Several key players are entering new platforms, often collaborating with the digital entertainment industry to keep up with the cross-over market and optimize their potential for traditional toys and games. Moreover, the key players are likely to keep up with competitors in the fast-developing field.
Renub Research report titled “France Toys Market, by Segments (Card Game, Construction Sets & Models, Doll & Stuffed Toys, Plastic & Others Toys, Puzzles, Toys for Toddlers & Kids, and Video Games-Consoles), Sales Channel (Offline Channels (Specialized Toys Stores And Hypermarkets & Supermarkets) and Online Channels), Companies (Mattel Inc., Hasbro Inc, Spin Master Corp., Funko Inc., LEGO Group, Vtech, Nerf, Ravensburger, and
Segments - This Report covers the Market from 9 Viewpoints:
1. Baby Toys & Dolls
2. Games & Puzzles
3. Construction Games
4. Exploration Games & Outdoor & Sports Toys
5. Artistic Activities
6. Vehicles
7. Action games & Accessories
8. Electronic Games
9. Plush Toys
Sales Channel - This Report Covers Market from 2 Viewpoints:
1. Offline
• Specialized Toys Stores
• Hypermarkets & Supermarkets
• Others
2. Online
All the Company Analysis have covered 3 Viewpoints:
• Overview
• Recent Developments
• Revenue Analysis
Company Analysis:
1. Mattel Inc.
2. Hasbro Inc.
3. Spin Master Corp.
4. Funko Inc.
5. LEGO Group
6. Vtech, Nerf
7. Ravensburger
8. Nintendo
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook