Breakfast Cereals Market, Size, Global Forecast 2024-2030, Industry Trends, Share, Growth, Insight, Impact of Inflation, Company Analysis

Breakfast Cereals Market, Size, Global Forecast 2024-2030, Industry Trends, Share, Growth, Insight, Impact of Inflation, Company Analysis


Global breakfast cereal market size is projected to be valued at around US$ 84.44 Billion by 2030, according to Renub Research. Breakfast cereals have advanced into a diverse and handy morning staple, presenting various alternatives to shape numerous tastes and nutritional choices. Cereals cater to distinctive dietary needs, from traditional flakes and granolas to innovative blends with nuts, fruits, and ancient grains. They frequently function as brief, nutritious breakfasts enriched with vitamins, minerals, and fiber. Also, the enterprise has tailored to patron needs, with many cereals now in healthier, organic, and gluten-free versions. Breakfast cereals offer a convenient breakfast solution and mirror-changing options for healthy and customizable morning options.

Global Breakfast cereal market is expected to increase at a CAGR of 4.31% between 2024 and 2030

Cereal trends mirror a shift closer to numerous flavors stimulated by international cuisines and trending elements, especially appealing to younger generations. Functional cereals enriched with vitamins and probiotics are recognized for added fitness benefits. Nostalgia performs a giant function as social media sparks renewed interest in acquainted brands, tapping into clients' emotional connections with classic cereals. Manufacturers address health issues with reduced sugar, increased protein, and whole grain alternatives. Convenient features like single-serve and microwavable cereals accommodate busy mornings, while subscription boxes personalize the breakfast experience, shaping a dynamic cereal market responsive to evolving client preferences.

The breakfast cereal market share is reworking with customized subscription meeting various choices and dietary needs, ensuring comfort and discovery. On-the-go alternatives like transportable cereal bars blur breakfast and snacking boundaries, catering to a busy life. An international flavor adventure entices flavor buds with distinctive selections like matcha, turmeric, and chai, appealing particularly to the younger demographic. Sweet and savory flavors blend in unique combinations like rosemary olive oil or chili lime, defying traditional sweetness norms to cater to diverse tastes. Limited edition releases and collaborations with well-known manufacturers generate exhilaration, driving short-term boom by encouraging clients to discover new and precise cereal offerings amid hectic mornings. Consequently, the worth of the Global Breakfast Cereals Market was US$ 62.86 Billion in 2023.

Decreasing added sugar and ensuring evident labeling for healthier breakfast options is vital to regaining consumer trust, and in a competitive breakfast cereal market trend, standing out demands non-stop innovation, exclusive flavors, and emotional brand connections. Global growth patterns range, with Europe leaning toward granola and muesli and Asia Pacific imparting enormous expansion possibilities. Adapting flavors to neighborhood tastes is vital, expecting specific selections like matcha-infused flakes in Japan and turmeric-spiced options in India. Embracing local ingredients includes Thai-stimulated cereals with coconut flakes and mango. Community-pushed innovation through collaborative platforms empowers purchasers to co-create new cereal flavors, fostering an experience of ownership and engagement in this ever-changing breakfast panorama.

The surge in ready-to-eat breakfast cereal products globally stems from shifting customer lifestyles and needs for convenience

By product types, the global breakfast cereals market is fragmented into Ready-to-eat and Hot Cereals. In fast-paced, time-strapped world, people seek trouble-free, on-the-go solutions, making ready-to-eat cereals an ideal preference. The ease of preparation aligns with busy mornings, catering to people with constrained time for conventional breakfast cooking. Also, urbanization and growing attention to health-aware choices force the preference for short, portion-controlled options. As a result, the ready-to-eat section continues to flourish, supplying a convenient, nutritious, and time-efficient solution that resonates with the contemporary, dynamic customer demographic.

Conventional breakfast cereals maintain a massive share of the international market due to their significant reputation, reliability, and familiarity

By nature, the global breakfast cereals market comprises conventional and organic cereals. These time-tested cereal types attract an extensive consumer base, providing conventional alternatives like flakes, puffs, and oat-based cereals. Their established presence in families globally contributes to a feeling of comfort and convenience. Also, the enduring attraction of classic flavors and formulations ensures the ongoing demand for conventional cereals. While the market sees innovations, the steady desire for these acquainted choices underscores conventional breakfast cereals' iconic legacy and market dominance.

Supermarkets and hypermarkets lead the distribution channel for breakfast cereals globally

The global breakfast cereals market is categorized by distribution channel into Supermarkets/hypermarkets, Specialty Stores, Online Retail, and Others. The supermarket/ hypermarket boom is due to convenience, accessibility, and extensive product services. These retail giants offer a one-stop shopping experience, allowing customers to effortlessly access a variety of breakfast cereals in a single section. These shops' enormous shelf space and promotional sports beautify product visibility, influencing purchaser selections. The efficiency of supermarkets/hypermarkets in catering to purchaser options, presenting competitive pricing, and ensuring consistent availability contribute to their substantial market share. The sizeable presence of those retail formats globally makes them pivotal in shaping the distribution dynamics of the worldwide breakfast cereals market.

United States exhibits robust growth in the global breakfast cereals market

By countries, the global breakfast cereals market is divided into North America (United States, Canada), Europe (Germany, United Kingdom, France, Italy, Spain, Switzerland), Asia Pacific (Japan, China, India, South Korea, Indonesia and Australia), Latin America (Mexico, Brazil, Argentina, Middle East & Africa, Saudi Arabia, the United Arab Emirates, and South Africa), and Rest of world. Time-conscious culture helps clients drive the demand for handy and quick breakfast options, aligning with the ready-to-eat cereal segment. Also, numerous flavors, modern formulations, and fitness-aware editions cater to evolving customer possibilities. The established presence of major cereal producers and powerful advertising strategies foster an increase in the market. Moreover, the excellent availability of breakfast cereals in supermarkets, hypermarkets, and online channels propels the market. As breakfast habits evolve, the USA remains an outstanding player, contributing notably to the expanding breakfast cereals market.

Key Players

General Mills, Inc., Nestlé S.A., Kellogg Company, Pepsico, Inc., B&G Foods Inc., Post Holdings, Inc., Calbee, Inc., Migros, and Associated British Foods plc dominate the global breakfast cereals market.

Renub Research report titled “Global Breakfast Cereals Market By Product Types (Ready-to-eat and Hot Cereals), Nature (conventional and organic cereals), Distribution Channels (Supermarkets/hypermarkets, Specialty Stores, Online Retail, and Others) Regions (North America (United States, Canada), Europe (Germany, United Kingdom, France, Italy, Spain, Switzerland), Asia Pacific (Japan, China, India, South Korea, Australia, and Indonesia), Latin America (Mexico, Brazil, Argentina), Middle East & Africa (Saudi Arabia, the United Arab Emirates, and South Africa), and Rest of World), Companies Analysis (General Mills, Inc., Nestlé S.A., Kellogg Company, Pepsico, Inc., B&G Foods Inc., Post Holdings, Inc., Calbee, Inc., Migros, and Associated British Foods plc)” provides a complete study of Global Breakfast Cereals Industry.

Product Types – Global Breakfast Cereals Market breakup in 2 viewpoints:

1. Ready-to-eat cereals
2. Hot Cereals

Nature – Global Breakfast Cereals Market breakup in 2 viewpoints:

1. Conventional cereals
2. Organic cereals

Distribution Channels – Global Breakfast Cereals Market breakup in 4 viewpoints:

1. Supermarkets/hypermarkets
2. Specialty Stores
3. Online Retail
4. Others

Regions – Global Breakfast Cereals Market breakup in 21 Countries viewpoints:

1. North America

1.1 United States
1.2 Canada

2. Europe

2.1 Germany
2.2 United Kingdom
2.3 France
2.4 Italy
2.5 Spain
2.6 Switzerland

3. Asia Pacific

3.1 Japan
3.2 China
3.3 India
3.4 South Korea
3.5 Indonesia
3.6 Australia

4. Latin America

4.1 Mexico
4.2 Brazil
4.3 Argentina

5. Middle East & Africa

5.1 Saudi Arabia
5.2 United Arab Emirates
5.3 South Africa

6. Rest of World

All the Key players have been covered from 3 Viewpoints:

• Overview
• Recent Developments
• Revenue Analysis

Companies Analysis:

1. General Mills, Inc.
2. Nestlé S.A.
3. Kellogg Company
4. Pepsico, Inc.
5. B&G Foods Inc.
6. Post Holdings, Inc.
7. Calbee, Inc.
8. Migros
9. Associated British Foods plc


1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Global Breakfast Cereals Market
6. Market Share – Global Breakfast Cereals Analysis
6.1 By Products Types
6.2 By Nature
6.3 By Distribution Channels
6.4 By Countries
7. Products Types – Global Breakfast Cereals Market
7.1 Ready-to-eat
7.2 Hot Cereals
8. Nature – Global Breakfast Cereals Market
8.1 Conventional
8.2 Organic
9. Distribution Channels – Global Breakfast Cereals Market
9.1 Supermarkets/hypermarkets
9.2 Specialty Store
9.3 Online Retail
9.4 Others
10. Countries – Global Breakfast Cereals Market
10.1 North America
10.1.1 United States
10.1.2 Canada
10.2 Europe
10.2.1 Germany
10.2.2 United Kingdom
10.2.3 France
10.2.4 Italy
10.2.5 Spain
10.2.6 Switzerland
10.3 Asia Pacific
10.3.1 Japan
10.3.2 China
10.3.3 India
10.3.4 South Korea
10.3.5 Indonesia
10.3.6 Australia
10.4 Latin America
10.4.1 Mexico
10.4.2 Brazil
10.4.3 Argentina
10.5 Middle East & Africa
10.5.1 Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 South Africa
10.6 Rest of world
11. Porter’s Five Forces – Global Breakfast Cereals Market
11.1 Bargaining Power of Buyer
11.2 Bargaining Power of Supplier
11.3 Threat of New Entrants
11.4 Rivalry among Existing Competitors
11.5 Threat of Substitute Products
12. SWOT Analysis – Global Breakfast Cereals Market
12.1 Strengths
12.2 Weaknesses
12.3 Opportunities
12.4 Threats
13. Key Players Analysis
13.1 General Mills, Inc
13.1.1 Overviews
13.1.2 Recent Developments
13.1.3 SWOT Analysis
13.1.4 Revenues
13.2 Nestlé S.A.
13.2.1 Overviews
13.2.2 Recent Developments
13.2.3 SWOT Analysis
13.2.4 Revenues
13.3 Kellogg Company
13.3.1 Overviews
13.3.2 Recent Developments
13.3.3 SWOT Analysis
13.3.4 Revenues
13.4 Pepsico, Inc.
13.4.1 Overviews
13.4.2 Recent Developments
13.4.3 SWOT Analysis
13.4.4 Revenues
13.5 B&G Foods Inc.
13.5.1 Overviews
13.5.2 Recent Developments
13.5.3 SWOT Analysis
13.5.4 Revenues
13.6 Post Holdings, Inc.
13.6.1 Overviews
13.6.2 Recent Developments
13.6.3 SWOT Analysis
13.6.4 Revenues
13.7 Calbee, Inc.
13.7.1 Overviews
13.7.2 Recent Developments
13.7.3 SWOT Analysis
13.7.4 Revenues
13.8 Migros
13.8.1 Overviews
13.8.2 Recent Developments
13.8.3 SWOT Analysis
13.8.4 Revenues
13.9 Associated British Foods plc
13.9.1 Overviews
13.9.2 Recent Developments
13.9.3 SWOT Analysis
13.9.4 Revenues
List of Figures:
Figure-01: Global – Breakfast Cereals Market (Billion US$), 2019 – 2023
Figure-02: Global – Forecast for Breakfast Cereals Market (Billion US$), 2024 – 2030
Figure-03: Products Types – Ready-to-eat Market (Billion US$), 2019 – 2023
Figure-04: Products Types – Forecast for Ready-to-eat Market (Billion US$), 2024 – 2030
Figure-05: Products Types – Hot Cereals Market (Billion US$), 2019 – 2023
Figure-06: Products Types – Forecast for Hot Cereals Market (Billion US$), 2024 – 2030
Figure-07: Nature – Conventional Market (Billion US$), 2019 – 2023
Figure-08: Nature – Forecast for Conventional Market (Billion US$), 2024 – 2030
Figure-09: Nature – Organic Market (Billion US$), 2019 – 2023
Figure-10: Nature – Forecast for Organic Market (Billion US$), 2024 – 2030
Figure-11: Distribution Channels – Supermarkets/hypermarkets Market (Billion US$), 2019 – 2023
Figure-12: Distribution Channels – Forecast for Supermarkets/hypermarkets Market (Billion US$), 2024 – 2030
Figure-13: Distribution Channels – Specialty Store Market (Billion US$), 2019 – 2023
Figure-14: Distribution Channels – Forecast for Specialty Store Market (Billion US$), 2024 – 2030
Figure-15: Distribution Channels – Online Retail Market (Billion US$), 2019 – 2023
Figure-16: Distribution Channels – Forecast for Online Retail Market (Billion US$), 2024 – 2030
Figure-17: Distribution Channels – Others Market (Billion US$), 2019 – 2023
Figure-18: Distribution Channels – Forecast for Others Market (Billion US$), 2024 – 2030
Figure-19: United States – Breakfast Cereals Market (Billion US$), 2019 – 2023
Figure-20: United States – Forecast for Breakfast Cereals Market (Billion US$), 2024 – 2030
Figure-21: Canada – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-22: Canada – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-23: Germany – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-24: Germany – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-25: United Kingdom – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-26: United Kingdom – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-27: France – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-28: France – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-29: Italy – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-30: Italy – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-31: Spain – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-32: Spain – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-33: Switzerland – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-34: Switzerland – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-35: Japan – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-36: Japan – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-37: China – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-38: China – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-39: India – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-40: India – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-41: South Korea – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-42: South Korea – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-43: Indonesia – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-44: Indonesia – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-45: Australia – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-46: Australia – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-47: Mexico – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-48: Mexico – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-49: Brazil – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-50: Brazil – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-51: Argentina – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-52: Argentina – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-53: Saudi Arabia – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-54: Saudi Arabia – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-55: United Arab Emirates – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-56: United Arab Emirates – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-57: South Africa – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-58: South Africa – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-59: Rest of World – Breakfast Cereals Market (Million US$), 2019 – 2023
Figure-60: Rest of World – Forecast for Breakfast Cereals Market (Million US$), 2024 – 2030
Figure-61: General Mills, Inc – Global Revenue (Billion US$), 2019 – 2023
Figure-62: General Mills, Inc – Forecast for Global Revenue (Billion US$), 2024 – 2030
Figure-63: Nestlé S.A. – Global Revenue (Billion US$), 2019 – 2023
Figure-64: Nestlé S.A. – Forecast for Global Revenue (Billion US$), 2024 – 2030
Figure-65: Kellogg Company – Global Revenue (Billion US$), 2019 – 2023
Figure-66: Kellogg Company – Forecast for Global Revenue (Billion US$), 2024 – 2030
Figure-67: Pepsico, Inc. – Global Revenue (Billion US$), 2019 – 2023
Figure-68: Pepsico, Inc. – Forecast for Global Revenue (Billion US$), 2024 – 2030
Figure-69: B&G Foods Inc. – Global Revenue (Billion US$), 2019 – 2023
Figure-70: B&G Foods Inc. – Forecast for Global Revenue (Billion US$), 2024 – 2030
Figure-71: Post Holdings, Inc. – Global Revenue (Billion US$), 2019 – 2023
Figure-72: Post Holdings, Inc. – Forecast for Global Revenue (Billion US$), 2024 – 2030
Figure-73: Calbee, Inc. – Global Revenue (Billion US$), 2019 – 2023
Figure-74: Calbee, Inc. – Forecast for Global Revenue (Billion US$), 2024 – 2030
Figure-75: Migros – Global Revenue (Billion US$), 2019 – 2023
Figure-76: Migros – Forecast for Global Revenue (Billion US$), 2024 – 2030
Figure-77: Associated British Foods plc – Global Revenue (Billion US$), 2019 – 2023
Figure-78: Associated British Foods plc – Forecast for Global Revenue (Billion US$), 2024 – 2030
List of Tables:
Table-01: Global – Breakfast Cereals Market Share by Products Types (Percent), 2019 – 2023
Table-02: Global – Forecast for Breakfast Cereals Market Share by Products Types (Percent), 2024 – 2030
Table-03: Global – Breakfast Cereals Market Share by Nature (Percent), 2019 – 2023
Table-04: Global – Forecast for Breakfast Cereals Market Share by Nature (Percent), 2024 – 2030
Table-05: Global – Breakfast Cereals Market Share by Distribution Channel (Percent), 2019 – 2023
Table-06: Global – Forecast for Breakfast Cereals Market Share by Distribution Channel (Percent), 2024 – 2030
Table-07: Global – Breakfast Cereals Market Share by Countries (Percent), 2019 – 2023
Table-08: Global – Forecast for Breakfast Cereals Market Share by Countries (Percent), 2024 – 2030

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings