Global White goods Market Size, Trends and Growth opportunity, By products (air conditioner,
refrigerator, washing machine, dishwasher, microwave oven and others), By end users (residential
and commercial) By distribution channel (supermarket/hypermarket, speciality store, retail store, e-
commerce and others), By region and forecast till 2027.
Global White Goods Market
The global white goods market was valued at US$712 billion in 2021 and it is expected to reach at
US$1032.0 billion in 2027 at a CAGR of 3.4 % during forecast period 2022-2027.
White goods are huge, bulky consumer durables or appliances that were previously only offered in
the color white. Although these products are now offered in a variety of hues, they are still referred
to as white items. They include devices like washing machines, air conditioners, refrigerators, and
others. During the projected period, rising home improvement spending and rising disposable
income are anticipated to fuel the expansion of the worldwide white goods market.
Market Drivers
The white goods sector offers a wide range of products that can be paired with cutting-edge
software to appeal to new customers and open up new routes of distribution. A key driver of
consumer development is the rising standard of living of individuals and their application in day-to-
day life, along with technological advancements in home appliances, rising standards of living and
disposable income, rising costs of home improvement, rising construction activity, and demand from
developing economies.
Market Restraint
During the projection period, escalating energy costs, rising electricity prices, and a growing lack of
adequate electrification are some of the key factors that will restrain market expansion and pose
new challenges to the white goods market's expansion.
COVID-19 Impact on White Goods Market
One of the main businesses suffering from severe disruptions as a result of the pandemic is the
chemical and materials sector. These disruptions include supply chain failures, postponements of
technology events, and office closures. The global supply chain has been negatively impacted by the
closure of numerous facilities and factories in important regions like North America, Europe, Asia-
Pacific, South America, and the Middle East and Africa. This has impeded production, delivery
schedules, and sales of various items. In addition, a number of businesses have already warned of
potential delays in product shipments and a decline in future product sales.
Market Segmentation
The global white goods market segmented on the basis of product, end-users and distribution
channel. On the basis of product it segmented into air conditioner, refrigerator, washing machine,
dishwasher, microwave oven and others. On the basis of end-use it segmented into residential and
commercial. On the basis of distribution channel it segmented into supermarket/hypermarket,
speciality store, retail store, e-commerce and others.
Regional Analysis
The global white goods market segmented into five regions North America, Europe, Latin America,
Asia Pacific, Middle East and Africa. During the forecast period, Asia-Pacific led the white goods
market, and this dominance is anticipated to continue. The region's rising standard of living, rising
disposable income and significant spending on home improvements like interior design are the main
factors boosting the market for white goods.
Key Players
Various key players are listed in this report such as Alliance Laundry System LLC, AB Electrolux, Blue
Star Limited, Haier Group Corporation, IFB Industries Ltd, LG Electronics Inc., Havells India Limited,
Koninklijke Philips N.V., The Middleby Corporation and Whirlpool Corporation.
Market Taxonomy
By Product
· Air Conditioner
· Refrigerator
· Washing Machine
· Dishwasher
· Microwave Oven
· Others
By End Users
· Residential
· Commercial
By Distribution Channel
· Supermarket/Hypermarket
· Speciality Store
· Retail Store
· E-Commerce
· Others.
By Region
· North America
· Latin America
· Europe
· Asia Pacific
· Middle East
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