Global Water Purifier Market Size, Trends and Growth Opportunity, By Technology (UV Water Purifier,
RO Water Purifier and Gravity Based), By Portability (Portable and Non-Portable), By End User
(Commercial And Residential) By Distribution Channel (Retail Stores, Direct Sales and Online), By
Region And Forecast Till 2027
Global Water Purifier Market
The global water purifier market was valued at US$ 38.7 billion in 2021 and it is expected to reach at
US$ 91.4 billion in 2027 at a CAGR of 10.5% during forecast period 2022-2027.
Water Purifier is a system which removes impurities, harmful substances, chemical and other
dissolved solid. Increase in consumer disposable income boosts water purifier market growth. Rising
awareness among consumer regarding the safe drinking water is positively influencing the sales of
water purifiers on the global level.
Market Drivers
Increase in awareness among people regarding the ill effects of contaminated surface water lead to
a significant shift in consumer preference towards technology –based water purifier. Further rising
income level, purchasing power and improved standard of living of people amplify the growth of this
market. Moreover, adoption healthy lifestyle and increasing in the incidence of waterborne diseases
lead to propel the water purifier growth.
Market Restraint
The water purifier requires high equipment and it also need high maintenance cost which hampering
the growth of this market.
COVID-19 Impact on Water Purifier Market
With the outbreak of covid-19 several industries have adversely affected including water purifier
market due to several restriction and lockdown imposed by government which led to disruption in
supply chain and reduced product demand. However, many companies took the advantage of the
pandemic and hence advertised the benefits of pure water thus improving consumer awareness
regarding the health benefits of purifier which uplift the growth of this market.
Market Segmentation
The global water purifier market segmented on the basis of technology, portability, end-user and
distribution channel. On the basis of technology, end user, distribution channel and portability. On
the basis of technology it segmented into UV water purifier, RO water purifier and Gravity Based. On
the basis of portability it segmented into Portable and Non-Portable. On the basis of end-user, it
segmented into Commercial and Residential. On the basis of distribution channel, it segmented into
Retail Stores, Direct Sales and Online.
Regional Analysis
The global water purifier market segmented into five regions North America, Europe, Latin America,
Asia Pacific, Middle East and Africa. Asia- Pacific dominated the market in terms of market share due
to increasing awareness regarding the waterborne diseases and their adverse health effect on body
which surge the growth of this market. Europe account for the second largest market share due to
increasing use of tap water is the major factor for the growth of this market.
Key Players
Various key players are listed in this report such as Amway Corporation, A. O. Smith Corporation,
Best Water Technology Group, Eureka Forbes Limited, Halo Source Inc., Kent Ro System Ltd., LG
Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals
Ltd.
Market Taxonomy
By Technology
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