Global Tampon Market Size, Growth, Opportunity, By Material (Blended Tampons), By Type (Radially Wound Pledget and Rectangular/Square Pad), By Distribution (Online Stores, Pharmacy & Retail Stores), By Region and Forecast Till 2027.
Global Tampon Market
The global tampon market was valued at US$ 3.8 billion in 2021 and it is expected to reach at US$
8.5 billion in 2027 at a CAGR of 6 % during forecast period 2022-2027.
Tampon is a female hygiene product which is inserted into vagina during mensuration that prevents
menstrual blood from leaking into clothes. They are generally made using absorbent materials like
cotton or rayon that are produced with an elemental chlorine-free bleaching process. Tampons
enable women to stay more active, without concerned about them falling out of place.
Market Drivers
Increasing awareness about personal hygiene among women along with rising female workforce
indicate one of the key factors influencing the demand for disposable tampons across the globe.
Manufacturers are focusing on producing organic cotton tampons. Organic tampons are eco-friendly
and also healthier for women. Moreover, tampons are more comfortable and help to prevent odor
as compared to sanitary pads.
Market Restraint
Using tampons can be messier and hard to insert and remove. It also causes an allergic reaction
sometimes which hampers the growth of the market. Further, companies need to spend on
marketing to create awareness about tampons.
COVID-19 Impact on Tampon Market
With the outbreak of covid-19 has declined the demand for tampons through stores due to
lockdown but e-commerce sites have a significant opportunity to increases their share by offering
multi-brand tampons with reasonable price, discounts and multi offer to attract consumer.
Market Segmentation
The global tampons market segmented on the basis of material, type and distribution channel. On
the basis of material it segmented into cotton, rayon tampons, blended tampons. On the basis of
type it segmented into radially wound pledget and rectangular/square pad. On the basis of
distribution channel it segmented into online stores, pharmacy & retail stores.
Regional Analysis
The global tampon market segmented into five regions North America, Europe, Latin America, Asia
Pacific, Middle East and Africa. North America is witnessing a significant rise during the forecast
period due to increased adoption of tampons by maximum women in this region. Asia Pacific is also
accounted to grow at a faster rate during forecast period.
Key Players
Various key players are listed in this report such as Svenska Cellulosa Aktiebolaget (SCA), Bodywise
Ltd, Corman SpA, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc.,
Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation, Cohitech-
Cotton High Tech, S.L.
Market Taxonomy
By Material
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