Global Sunglasses Market, Size, Trends, By Type (Polarized and Non-polarized), By Design (Aviator/Pilot, Rectangle, Round, Square, Oval, Cat Eye, and Others), By Frame Material (Acetate, Metal, Injected, and Others) and By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, and Online Sales Channel) and By Region (North America, Latin America, Europe, Asia Pacific, Central America and Africa): Global Opportunity Analysis and Industry forecast, 2023-2030.
Global Sunglasses Market
With a CAGR of 11.45 % from 2023 to 2030, the Global Sunglasses Market is expected to grow from its estimated value of US$ 209.5 Bn in 2022 to US$ 621.5 Bn by 2030.
Sunglasses are eyewear that protects the eyes from the damaging rays of the sun. The majority of them are coloured to block off the sun's beams. The polarised or non-polarized sunglasses can be modified to the buyer's preferences. Sunglasses can be made to the customer's specifications and come in both polarised and non-polarized varieties. Depending on the wearer's eye power, sunglasses can also be used as eyeglasses by using convex or concave lenses.
Market Drivers
The market under investigation predominantly serves the fashion industry, and customer preferences for sunglasses include fashion, facial aesthetics enhancement, brand value, and successful social media marketing/affluence. Traditional eyewear collections and ready-to-wear eyewear, which incorporates expressions of colour, shape, and ornamentation, are becoming more and more entwined. Celebrities and fashion icons typically have a strong sense of brand and like distinctive sunglasses that capture people's attention.
Through the growth of social media and e-commerce platforms, increased distribution fuels market expansion. The eyeglass sector spends a lot of money advertising on well-known social media sites like Instagram, Twitter, and Facebook, which enables them to research customer preferences and provide well curated merchandise. These platforms help companies implement cutting-edge marketing techniques like affiliate and influencer marketing to boost revenue.
Market Restraints
However, the growth of independent merchants and producers has produced a wide range of product sets that consumers can purchase through roadside stands, kiosks, and online marketplaces. This has led to fierce competition among the big players in the market under examination. Sunglasses that are counterfeit have a negative effect on the price and sales strategies of big players. Furthermore, consumers mistakenly purchasing counterfeit goods for the real thing causes the dilution of original brands. The emergence of knockoff sunglasses on the international market has grown to be a serious danger to the world economy.
Market Segmentation
The scope of the Global Sunglasses Market covers segmentation based on By Type, By Design, By Frame Material, By Distribution Channel, and By Region.
By Type, the market is segmented into Polarized and Non-polarized. By Design, the market is segmented into Aviator/Pilot, Rectangle, Round, Square, Oval, Cat Eye, and Others. By Frame Material, the market is segmented Acetate, Metal, Injected, and Others. By Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, and Online Sales Channel.
Regional Analysis
The Global Sunglasses Market is segmented into 5 main regions, namely, North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
The sunglasses market is dominated by North America due to awareness of the negative effects of UV radiation on eyes, and the adoption of sunglasses as part of current fashion trends is anticipated to fuel industry expansion. The market for sunglasses is predicted to develop significantly in Asia-Pacific because of its big population and rising popularity of stylish products. The market for sunglasses is anticipated to grow as a result of increased per capita disposable incomes and the expansion of organised retail.
Key Players
De Rigo, Essilor, Fielmann, JEANNE LANVIN SA, LVMH, Marchon Eyewear, Inc., Marcolin SpA., Maui Jim, Inc., Safilo Group S.p.A., Titan Company limited.
Market Taxonomy
By Type
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