Global Marketing Resource Management Market Size, Trends & Growth Opportunity, By Solution (Financial Management, Project Management, Marketing Analytics, Marketing asset Management, Capacity Planning Management, Brand, and Advertising Management, and Oth

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from $3,950	126 Pages	QualiKet Research	February, 2023	QUA17762572

Best Price Guarantee
Price	from $3,950
Length	126 Pages
Publisher	QualiKet Research
Published Date	February, 2023
SKU	QUA17762572

Global Marketing Resource Management Market Size, Trends & Growth Opportunity, By Solution (Financial Management, Project Management, Marketing Analytics, Marketing asset Management, Capacity Planning Management, Brand, and Advertising Management, and Others), By Deployment (On-Premise, and Cloud), By End Customer(Small & Medium Business Enterprises, and Large Enterprises), By Region and Forecast till 2027.

Global Marketing Resource Management Market

The global Marketing Resource Management market was valued at US$ 3.18 billion in 2021 and it is expected to reach at US$ 6.9 billion in 2027 at a CAGR of 11.6 % during forecast period 2022-2027.

Marketing Resource Management also called as MRM software which used to efficiently handle people associated with technology and operations like production, planning and design of marketing process. Emergence of marketing resource management applications have helped organizations with their budgeting and planning. By using MRM software marketing departments can plan their budgets, run strategic programs, tackle potential threats, activities and forecast.

Market Drivers

Rise in number of marketing channels has created need to manage complex marketing activities to promote brand and the products. It is key driving factor which expected to boost the global marketing resource management market growth. This software provides real time updates about the marketing activities and also secures real time access to organizational data with digital accounts. Moreover, increase in demand for MRM software by large enterprises considering high budgets dedicated to marketing activities as compared to SMEs (small and medium size enterprises) which is expected to propel the global marketing resource management market growth. Also, increase need for ensuring brand and regularity compliance will propel the market growth over the forecast period.

Market Restraints

However, lack of trust on new marketing technologies is the major challenging factor which is expected to hamper the global marketing resource management market growth. Also, high cost associated with systems is another challenging factor which is expected to hinder the market growth.

COVID-19 Impact

Due to outbreak of covid-19 as lockdown is imposed by government remote working is adapted by many companies which boost the demand of MRM Solution as enterprises increase spending on marketing and on the industries like BFSI, healthcare, mfg, consumer goods, education as work from home becomes the priority of business.

Recent Development

In 2020 Oracle Corporation introduced an innovative cloud-based customer experience management solution "Oracle Digital Experience" for communication industry which collects and examine customer- interaction data to increase sales and offer seamless services to customers. Simple partnered with Microsoft Corporation and enhance marketing platform by combining the functionality of PowerApps and redefine marketing resource.

Market Segmentation

Global Marketing Resource Management Market is segmented into solution such as Financial Management, Project Management, Marketing Analytics, Marketing asset Management, Capacity Planning Management, Brand, and Advertising Management, and Others, by deployment such as On-Premise, and Cloud, by End customer such as Small & Medium Business Enterprises, and Large Enterprises. Further, market is segmented into Industry such as BFSI, Information Technology, Media & Entertainment, Healthcare, Retail, Automotive, and Others.

Also, Global Marketing Resource Management Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Market Key Players

Various key players are discussed in this report such as IBM Corporation, Infor, Inc., Oracle, Inc., Adobe Systems, Inc., Workfront, Inc., North Plains Systems Corp., Microsoft Corporation, Teradata Corporation, SAS Institute, Inc., and SAP SE etc.

Market Taxonomy

By Solution

Financial Management
Project Management
Marketing Analytics
Marketing asset Management
Capacity Planning Management
Brand and Advertising Management
Others

By Deployment

On-Premise
Cloud

By End Customer

Small & Medium Business Enterprises
Large Enterprises

By Industry

BFSI
Information Technology
Media & Entertainment
Healthcare
Retail
Automotive
Others

By Region

North America
Latin America
Europe
Asia Pacific
Middle East & Africa

Key Questions Addressed by the Report

What are the Key Opportunities in Global Marketing Resource Management Market?
What will be the growth rate from 2022 to 2027?
Which segment/region will have highest growth?
What are the factors that will impact/drive the Market?
What is the competitive Landscape in the Industry?
What is the role of key players in the value chain?
What are the strategies adopted by key players?

1 Introduction: 1.1 Objective of the Study; 1.2 Market definition; 1.3 Market Scope
2 Research Methodology: 2.1 Data Mining; 2.2 Validation; 2.3 Primary Interviews; 2.4 List of Data Sources
3 Executive Summary
4 Global Marketing Resource Management Market Outlook: 4.1 Overview; 4.2 Market Dynamics; 4.2.1 Drivers; 4.2.2 Restraints; 4.2.3 Opportunities; 4.3 Porters Five Force Model; 4.4 Value Chain Analysis
5 Global Marketing Resource Management Market, By Solution: 5.1 Y-o-Y Growth Comparison, By Solution; 5.2 Global Marketing Resource Management Market Share Analysis, By Solution; 5.3 Global Marketing Resource Management Market Size and Forecast, By Solution; 5.3.1 Financial Management; 5.3.2 Project Management; 5.3.3. Marketing Analytics; 5.3.4. Marketing asset Management; 5.3.5. Capacity Planning Management; 5.3.6. Brand and Advertising Management; 5.3.7. Others
6 Global Marketing Resource Management Market, By Deployment: 6.1 Y-o-Y Growth Comparison, By Deployment; 6.2 Global Marketing Resource Management Market Share Analysis, By Deployment; 6.3 Global Marketing Resource Management Market Size and Forecast, By Deployment; 6.3.1 On-Premise; 6.3.2 Cloud
7 Global Marketing Resource Management Market, By End Customer: 7.1 Y-o-Y Growth Comparison, By End Customer; 7.2 Global Marketing Resource Management Market Share Analysis, By End Customer; 7.3 Global Marketing Resource Management Market Size and Forecast, By End Customer; 7.3.1 Small and Medium Size Enterprises; 7.3.2 Large Enterprises
8 Global Marketing Resource Management Market, By Industry: 8.1 Y-o-Y Growth Comparison, By Industry; 8.2 Global Marketing Resource Management Market Share Analysis, By Industry; 8.3 Global Marketing Resource Management Market Size and Forecast, By Industry; 8.3.1 BFSI; 8.3.2 Information Technology; 8.3.3 Media & Entertainment; 8.3.4 Healthcare; 8.3.5 Retail; 8.3.6 Automotive; 8.3.7 Others
9 Global Marketing Resource Management Market, By Region: 9.1 Global Marketing Resource Management Market Share Analysis, By Region; 9.2 Global Marketing Resource Management Market Share Analysis, By Region; 9.3 Global Marketing Resource Management Market Size and Forecast, By Region
10 North America Marketing Resource Management Analysis and Forecast (2022 – 2027): 10.1 Introduction; 10.2 North America Marketing Resource Management Product Market Share Analysis, By Solution; 10.3 North America Marketing Resource Management Product Market Size and Forecast, By Deployment; 10.4 North America Marketing Resource Management Product Market Size and Forecast, By End Customer; 10.5 North America Marketing Resource Management Product Market Size and Forecast, By Industry; 10.6 North America Marketing Resource Management Product Market Size and Forecast, By Country; 10.6.1 U.S.; 10.6.2 Canada; 10.6.3 Mexico
11 Europe Marketing Resource Management Market Analysis and Forecast (2022 – 2027): 11.1 Introduction; 11.2 Europe Marketing Resource Management Product Market Share Analysis, By Solution; 11.3 Europe Marketing Resource Management Product Market Size and Forecast, By Deployment; 11.4 Europe Marketing Resource Management Product Market Size and Forecast, By End Customer; 11.5 Europe Marketing Resource Management Product Market Size and Forecast, By Industry; 11.6 Europe Marketing Resource Management Product Market Size and Forecast, By Country; 11.6.1 Germany; 11.6.2 France; 11.6.3 UK; 11.64. Rest of Europe
12 Asia Pacific Marketing Resource Management Market Analysis and Forecast (2022 – 2027): 12.1 Introduction; 12.2 Asia Pacific Marketing Resource Management Product Market Share Analysis, By Solution; 12.3 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Deployment; 12.4 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By End Customer; 12.5 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Industry; 12.6 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Country; 12.6.1 China; 12.6.2 Japan; 12.6.3 India; 12.6.4. Rest of Asia Pacific
13 Latin America Marketing Resource Management Market Analysis and Forecast (2022 – 2027): 13.1 Introduction; 13.2 Latin America Marketing Resource Management Product Market Share Analysis, By Solution; 13.3 Latin America Marketing Resource Management Product Market Size and Forecast, By Deployment; 13.4 Latin America Marketing Resource Management Product Market Size and Forecast, By End Customer; 13.5 Latin America Marketing Resource Management Product Market Size and Forecast, By Industry; 13.6 Latin America Marketing Resource Management Product Market Size and Forecast, By Country
14 Middle East Marketing Resource Management Market Analysis and Forecast (2022 – 2027): 14.1 Introduction; 14.2 Middle East Marketing Resource Management Product Market Share Analysis, By Solution; 14.3 Middle East Marketing Resource Management Product Market Size and Forecast, By Deployment; 14.4 Middle East Marketing Resource Management Product Market Size and Forecast, By End Customer; 14.5 Middle East Marketing Resource Management Product Market Size and Forecast, By Industry; 14.6 Middle East Marketing Resource Management Product Market Size and Forecast, By Country
15 Competitive Analysis: 15.1 Competition Dashboard; 15.2 Market share Analysis of Top Vendors; 15.3 Key Development Strategies
16 Company Profiles: 16.1 IBM Corporation; 16.1.1 Overview; 16.1.2 Offerings; 16.1.3 Key Financials; 16.1.4 Business Segment & Geographic Overview; 16.1.5 Key Market Developments; 16.1.6 Key Strategies; 16.2 Infor, Inc; 16.2.1 Overview; 16.2.2 Offerings; 16.2.3 Key Financials; 16.2.4 Business Segment & Geographic Overview; 16.2.5 Key Market Developments; 16.2.6 Key Strategies; 16.3 Oracle, Inc; 16.3.1 Overview; 16.3.2 Offerings; 16.3.3 Key Financials; 16.3.4 Business Segment & Geographic Overview; 16.3.5 Key Market Developments; 16.3.6 Key Strategies; 16.4 Adobe Systems, Inc; 16.4.1 Overview; 16.4.2 Offerings; 16.4.3 Key Financials; 16.4.4 Business Segment & Geographic Overview; 16.4.5 Key Market Developments; 16.4.6 Key Strategies; 16.5 Workfront, Inc; 16.5.1 Overview; 16.5.2 Offerings; 16.5.3 Key Financials; 16.5.4 Business Segment & Geographic Overview; 16.5.5 Key Market Developments; 16.5.6 Key Strategies; 16.6 North Plains Systems Corp; 16.6.1 Overview; 16.6.2 Offerings; 16.6.3 Key Financials; 16.6.4 Business Segment & Geographic Overview; 16.6.5 Key Market Developments; 16.6.6 Key Strategies; 16.7 Microsoft Corporation; 16.7.1 Overview; 16.7.2 Offerings; 16.7.3 Key Financials; 16.7.4 Business Segment & Geographic Overview; 16.7.5 Key Market Developments; 16.7.6 Key Strategies; 16.8 Teradata Corporation; 16.8.1 Overview; 16.8.2 Offerings; 16.8.3 Key Financials; 16.8.4 Business Segment & Geographic Overview; 16.8.5 Key Market Developments; 16.8.6 Key Strategies; 16.9 SAS Institute, Inc; 16.9.1 Overview; 16.9.2 Offerings; 16.9.3 Key Financials; 16.9.4 Business Segment & Geographic Overview; 16.9.5 Key Market Developments; 16.9.6 Key Strategies; 16.10 SAP SE; 16.10.1 Overview; 16.10.2 Offerings; 16.10.3 Key Financials; 16.10.4 Business Segment & Geographic Overview; 16.10.5 Key Market Developments; 16.10.6 Key Strategies