Global Projection Mapping Market Size, Trends & Growth Opportunity, By Offering (Hardware (Projector, and Media Server), and Software), By Throw Distance (Standard throw, and short throw), By Dimension (2D, 3D, and 4D), By Application, By Region and Forecast from 2022- 2027.
Global Projection Mapping Market
Global Projection Mapping Market was valued at USD 2.8 billion in 2021 which expected to reach at 11.2 billion by 2027 at a CAGR 23.22% from 2022-2027.
Projection mapping is a type of projection technology that is used to turn an object in order to project a video, an animation, or other vibrant displays. Small inside objects, large theatrical stages, buildings, and industrial landscapes are examples of areas or things utilised for projection mapping. For live performances, theatre, advertising, gaming, computing, and aesthetic purposes, projection mapping can be employed.
Market Drivers
Over the course of the forecast period, it is anticipated that projection mapping will increasingly be used for media events. The global market for projection mapping is expanding as a result of factors like rising demand for high brightness projectors and rising advertising spending. Easy access to a wide range of 2-, 3-, and 4-dimensional alternatives has a favorable impact on the expansion of the global projection mapping business.
Furthermore, the global projection mapping market is anticipated to grow as a result of the rise in technology advancements and new product releases by major players. For instance, Panasonic introduced a new real-time tracking projection mapping solution in April 2021 with a focus on the entertainment and manufacturing sectors. Using the Panasonic PT-RQ35K projector's Real-Time Tracking Software Development Kit, this method is used to project images onto moving targets in real-time with extreme precision.
Market Restraints
The main barrier to the growth of the global projection mapping market throughout the forecast period is the high cost of projection mapping. Cost is one of the primary variables that affects customer purchasing decisions and is a deciding factor for producers of projection mapping products and services. The market's expansion may be hampered by the high cost of the majority of projection mapping products, which only the wealthy can purchase.
Market Segmentation
The Global Projection Mapping Market is segmented into Offering such as Hardware (Projector, and Media Server), and Software, by throw distance market is segmented into Standard throw, and short throw, by Dimension market is segmented into 2D, 3D, and 4D. Further, market is segmented into application such as Media Events, Venue Openings, Entertainment, Product Launches, Retail, and Others.
Media Event is expected to hold largest market share of the global projection mapping market, owing to the increase in number of media events & sporting events across the globe. Also, projection mapping is extensively used in the opening ceremonies & half-time shows of major sporting events and at venues such as auditoriums & places with massive crowd gatherings to enhance the visual experience and facilitate greater audience engagement.
Regional Analysis
The Global Projection Mapping Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Due to the expanding use of augmented and virtual reality, the increased availability of 3D and 4D content, and the region's numerous corporate events, shows, and sporting events, North America currently dominates the projection mapping business.
Key Players
The major players in the projection mapping market are Panasonic Corporation, NEC Display Solutions, Epson, BenQ, Christie Digital Systems, ViewSonic Corporation, Vivitek Corporation, Green Hippo Ltd., Pixel Rain Digital, Barco, etc. The report comprises profiles of above companies along with their SWOT analysis and market strategies in the global projection mapping market.
Market Taxonomy
By Offering
o Projector
o Media Server
By Throw Distance
By Dimension
By Application
By Region
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