Global Pop Display Market Size, Trends and Growth opportunity, By product type (counter display, floor display, gravity feed display, pallet display, side kick display, dump bin display and others), By material type (corrugated board, foam board, plastic sheet, glass and metal),By application(foods and beverages, cosmetics and personal care, pharmaceuticals, electronics, automotive and others) By distribution channel (hypermarket/supermarket, departmental stores, speciality/ convenience stores and others), By region and forecast till 2027.
Global Pop Display Market
The global pop display market was valued at US$12 billion in 2021 and it is expected to reach at US$19 billion in 2027 at a CAGR of 5.6% during forecast period 2022-2027.
Advertising that is displayed next to the product that is being marketed is referred to as a point-of-purchase display, or POP display. POP displays are vital in every type of store to highlight products because they are typically put by retailers at the point of sale or purchase to attempt and influence customers. POP display use is expected to increase in a number of application areas, including printing and stationery, electronics, food and beverage, cosmetics and personal care, and food and beverage branding.
Market Drivers
The FMCG (Fast-moving Consumer Goods) business is predicted to increase significantly, which will lead to significant expansion in the global point of purchase (pop) display market. Additionally, retailers are consistently implementing different methods in an effort to boost sales, which is projected to support market expansion. Promoters of a brand are concentrating on enticing customers to make purchases and boost a sale, which is anticipated to accelerate expansion of the target market.
Market Restraints
Various factor such as the market's restricted reach, imprecise message transmission, product orientation, customer perceptions, and consumers' discounting of new ideas, among others, may further impede its growth.
Market Segmentation
The global pop display market segmented on the basis of product type, material type, application and distribution channel. On the basis of product type it segmented into counter display, floor display, gravity feed display, pallet display, side kick display, dump bin display and others. On the basis of material type it segmented into corrugated board, foam board, plastic sheet, glass and metal. On the basis of application it segmented into foods and beverages, cosmetics and personal care, pharmaceuticals, electronics, automotive and others. On the basis of distribution channel it segmented into hypermarket/supermarket, departmental stores, speciality/ convenience stores and others.
Regional Analysis
The global pop display market segmented into five regions North America, Europe, Latin America, Asia Pacific, Middle East and Africa. Because FMCG items are becoming more widely used, the Asia Pacific market is anticipated to increase significantly. Additionally, the retail industry is developing, particularly in the region's emerging economies. Due to massive demand from chain stores and the food and beverage industries, the North American market is anticipated to rise significantly. In the global point of purchase (POP) displays market, markets in Europe, Latin America, the Middle East, and Africa are anticipated to expand steadily.
Key Players
Various key players are listed in this report such as International Paper Company, DS Smith Plc., Smurfit Kappa Group PLC., Sonoco Products Company, Menasha Packaging Company, LLC., Georgia-Pacific LLC., Westrock Company, Pratt Industries Inc., FFR Merchandising Company and Marketing Alliance Group.
Market Taxonomy
By Product Type
Counter Display
Floor Display
Gravity Feed Display
Pallet Display
Side Kick Display
Dump Bin Display And Others
By Material Type
Corrugated Board
Foam Board
Plastic Sheet
Glass And Metal
By Application
Foods And Beverages
Cosmetics And Personal Care
Pharmaceuticals
Electronics
Automotive
Others
By Distribution Channel
Hypermarket/Supermarket
Departmental Stores
Speciality/ Convenience Stores
Others
By Region
North America
Latin America
Europe
Asia Pacific
Middle East
Key Question Addressed by the Report
What are the Key Opportunities in Global Pop Display Market?
What will be the growth rate from 2022 to 2027.
Which segment/region will have highest growth?
What are the factors that will impact/drive the Market?
What is the role of key players in the value chain?
What is the competitive Landscape in the industry?
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