Global Mobile Engagement Market Size, Trends and Growth Opportunity, By User Type (SMEs andLSEs), By Solution (SMS And Mms Push Notification, In-App Messaging, E-Mails, App/Web Content AndOther Solutions) By Industry Vertical (Financial Services, Media &E

Global Mobile Engagement Market Size, Trends and Growth Opportunity, By User Type (SMEs and

LSEs), By Solution (SMS And Mms Push Notification, In-App Messaging, E-Mails, App/Web Content And

Other Solutions) By Industry Vertical (Financial Services, Media &Entertainment, Retail, Travel &

Hospitality, Telecom and IT and Others), By Region and Forecast Till 2027.

Global Mobile Engagement Market

The global mobile engagement market was valued at US$ 11.5 billion in 2021 and it is expected to

reach at US$ 90.2 billion in 2027 at a CAGR of 38% during forecast period 2022-2027.

Mobile Engagement is a way to connecting users through an omni-channel both inside and outside

the application, and it refers to how brands interact with customers through mobile devices. With

the help of this connection between users and the app, which begins as soon as the user installs it,

the app can notify users that it is active in linking advertising across all platforms by sending them

welcome messages via SMS, push notifications, or email. Therefore, the mobile engagement market

would experience lucrative growth during the forecast period.

Market Drivers

The market for mobile engagement is growing due to the rising smartphone adoption rate and the

increasing attention being paid to mobile first strategies. Moreover, as social media platforms are

being used, they are strengthening mobile engagement, which is expected to offer market

opportunities for the mobile engagement market throughout the course of the projected period.

Market Restraint

The hefty initial cost of setting up mobile engagement programmers may impede the market&

expansion. The challenge of selling mobile apps is one of the main obstacles for the market for

mobile engagement. Most of the world now uses mobile phones instead of PCs to access the

internet. Because of this, the creators of native mobile apps have been able to design monetization

plans for each of their websites. Due to the proliferation of free apps, earnings are now mostly

dependent on them. Paid installations have also contributed significantly to the growth of app

revenues.

COVID-19 Impact on Mobile Engagement Market

Due to the temporary closure of businesses and other strict limitations put in place to stop the

virus& transmission, the ongoing COVID-19 pandemic has been causing massive social, political, and

economic disruptions on a massive scale. Nearly every worldwide sector has reported some negative

effects of these issues on industrial progress. However, because of the pandemic& increased

devastation, businesses are now concentrating on digital transformation and improved consumer

experiences. In order to help marketers, comprehend the crisis' most important development

opportunities, numerous research teams are researching and finding mobile engagement trends.

Market Segmentation

The global mobile engagement market segmented on the basis of user type, solution and

distribution channel. On the basis of user type, it segmented into SMEs and LSEs. On the basis of

solution it segmented into sms and mms push notification, in-app messaging, e-mails, app/web

content and other solutions. On the basis of industry vertical it segmented into financial services,

media &entertainment, retail, travel &hospitality, Telecom and IT and others.

Regional Analysis

The global mobile engagement market segmented into five regions North America, Europe, Latin

America, Asia Pacific, Middle East and Africa. In the forecast period, Asia Pacific is anticipated to

become a lucrative revenue region for the mobile engagement market. This is due to the region's

mobile communication infrastructure having been significantly expanded, as well as the major

government investments and initiatives that have been made to hasten the rollout of 5G.

Key Players

Various key players are listed in this report such as Adobe, Braze, IBM, Oracle, Salesforce.com, inc.,

Selligent market cloud, Swrve Inc., Tapjoy, Airship and Vibes.

Market Taxonomy

By User Type

• SMEs
• LSEs

• SMS and MMS
• Push Notification
• In-App Messaging
• E-Mails
• App/Web Content
• Solutions

• Financial Services
• Media &Entertainment
• Retail
• Travel &Hospitality
• Telecom
• IT
• Others

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa