Global Live Streaming Market Size, Trends & Growth Opportunity, By Platform Type (Laptops & Desktops, Smartphones & Tablets, Smart TV, and Gaming Consoles), By Service (Professional Service, and Managed Service), By Application (Media & Entertainment, BFSI, Telecommunication, Education, Healthcare, and Others), By Region and Forecast till 2027.
Global Live Streaming Market
The global Live Streaming market was valued at US$ 6.2 billion in 2021 and it is expected to reach
at US$ 14.8 billion in 2027 at a CAGR of 18.7 % during forecast period 2022-2027.
Live Streaming is known as online streaming media is sent over internet t in real time without first being recorded and stored. Live streaming is a method of data transmission used when people watch video on the internet. It is a way to provide video file a little bit at a time, often from remote storage location. Live streaming is divided into various platforms such as Laptops & Desktops, Smartphones & Tablets, Smart TV, and Gaming Consoles.
Market Drivers
Increase in demand for live streaming platforms to get recent updates on the Status of COVID 19 as well as for entertainment, and play games is the key driving factor which is expected to boost the global live streaming market growth. Furthermore, rise in demand for digital content from different live streaming platforms such as TWITCH, You Tube Live, Facebook Live will positively contributive the market growth during this forecast period. For instance, in March 2020, Twitch had announced that the viewership of Twitch increased by 31%. Moreover, some factors such as ad- free content, analytics tracking, abundant content use mobile viewing, immense audience potential, and high-quality streams are expected to propel the live streaming market growth.
Market Restraints
However, high cost for content creation is the major challenging factor which expected to hinder the global live streaming market growth. Also, network connectivity and technical difficulties involved in live streaming will hamper the market growth during this forecast period.
COVID-19 Impact
Outbreak of covid 19 positively influence market due to remote working as lockdown is imposed by government.Various live streaming platforms like Zoom, Skype, Amazon Chime, BlueJeans, Cisco WebEx along with Google Hangouts, Facetime, and Houseparty for personal communications propells the market growth.
Recent Development
In 2021 Facebook announced a new features, live-stream broadcasts a new way to interact with fan comments, additional funding for rising stars, guest chats in posts, new follow recommendations and more.
Market segmentation
Global Live Streaming Market is segmented into platform type such as Laptops & Desktops, Smartphones & Tablets, Smart TV, and Gaming Consoles, by Service such as Professional Service, and Managed Service, by deployment type such as Cloud, and On-premise. Further, market is segmented into application such as Media & Entertainment, BFSI, Telecommunication, Education, Healthcare, and Others.
Also, Global Live Streaming Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Market Key Players
Various key players are discussed in this report such as Amazon Instant Video, Hulu, Netflix, CBS All Access, Sling Orange, Vevo, YouTube TV, Acorn TV, DirectTV, IQIYI, , and Youku etc.
Market Taxonomy
By Platform Type
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