Global Digital Marketing Software Market Size, Trends and Growth Opportunity, By Component(Software And Services), By Deployment Mode (On-Premise and Cloud) By Type (Interaction Systems,Data And Analytics System, Content Production & Management, Others) B

Global Digital Marketing Software Market Size, Trends and Growth Opportunity, By Component

(Software And Services), By Deployment Mode (On-Premise and Cloud) By Type (Interaction Systems,

Data And Analytics System, Content Production & Management, Others) By Enterprise Size (Large

Enterprises And Small & Medium Sized Enterprises) By Industry Vertical (Into Media & Entertainment,

IT & Telecommunications, Retail & E- commerce, BFSI, Manufacturing, Education and Others) By

Region And Forecast Till 2027.

Global Digital Marketing Software Market

The global digital marketing software market was valued at US$ 50 billion in 2021 and it is expected

to reach at US$ 175 billion in 2027 at a CAGR of 14.1% during forecast period 2022-2027.

A comprehensive strategy called & digital marketing&; uses the internet and electronic media to

advertise companies, products, and services. It uses several platforms, including websites, mobile

applications, social media platforms, and instant messaging (IM), to increase user involvement. It is

carried out with the aid of software that produces reports and analytics, develops landing sites, and

carries out various forms of promotion. Reaching targeted audiences and fostering brand loyalty are

made easier by digital marketing software.

Market Drivers

The expansion of the digital media marketing software market is driven by an increase in the rate of

internet adoption and digitization, as well as the booming social media and advertising sectors.

Additionally, the surge is due to the widespread use of smartphones, which has sparked a rise in

digital media consumption and is driving marketers to push more online ads on social media and

other digital platforms like Google listings for a higher exposure and visibility.

Market Restraint

The market for digital marketing software is predicted to be hampered by integration difficulties or

problems with the tools& compatibility with other corporate systems. The market for digital

marketing software is also anticipated to face challenges over the projected period due to security

and privacy issues regarding sensitive data.

COVID-19 Impact on Digital Marketing Software Market

The COVID-19 outbreak had a favorable impact on the market for digital marketing tools. The

COVID-19 outbreak and subsequent government-imposed lockdowns have increased demand for

online shopping and leisure services globally. As a result, many businesses are switching to e-

commerce platforms to market their products, as well as using digital marketing techniques like

Google AdWords and search engine optimization.

Market Segmentation

The global digital marketing software market segmented on the basis of component, deployment

mode, type, enterprise size and industry vertical. On the basis of component, it segmented into

software and services. On the basis of deployment mode, it segmented into on-premise and cloud.

On the basis of type, it segmented into interaction systems, data and analytics system, content

production & management, management & administration-oriented apps. On the basis of it

enterprise size it segmented into large enterprises and small & medium sized enterprises. On the

basis of industry vertical it segmented into media & entertainment, IT & Telecommunications, retail

& e- commerce, BFSI, manufacturing, education and others.

Regional Analysis

The global digital marketing software market segmented into five regions North America, Europe,

Latin America, Asia Pacific, Middle East and Africa. The usage of DMS is anticipated to rise

significantly in APAC, the area with the most people in the globe. A number of significant nations in

this region, including Australia, Singapore, China, and India, are boosting their DMS investments.

Half of the world& mobile users are present in this area, which is also home to the biggest

percentage of social media users, a growing number of people are engaging in online shopping, and

internet connections and speeds are getting faster. The expansion of the market in APAC is

influenced by all of these factors.

Key Players

Various key players are listed in this report such as Adobe, Google Corporation, Hewlett Packard

Enterprise Development LP, HubSpot, Inc., IBM Corporation, Microsoft Corporation, Oracle

Corporation, Salesforce Inc., SAP SE, and SAS Institute Inc.

By Component

• Software
• Services

• On-Premise
• Cloud

• Interaction Systems
• Data And Analytics System
• Content Production & Management
• Management & Administration Oriented Apps

• Large Enterprises
• Small & Medium Sized Enterprises

• Media & Entertainment
• IT & Telecommunications
• Retail & E- commerce
• BFSI
• Manufacturing
• Education
• Others

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa