Global Business Analytics Market Size, Trends & Growth Opportunity, By Software (Query Reporting & Analysis Tools, Advanced & Predictive Analytics, Location Intelligence, Content analytics, Data Warehousing Platform, and Enterprise Performance Management), By Deployment (On-Premise, Cloud-Based), By Region and Forecast till 2027>
Global Business Analytics Market
Global Business Analytics Market was valued at USD 79.5 billion in 2021 and is expected to reach USD 125.5 billion by 2027, at a CAGR 7.19% from 2022-2027.
Business analytics is defined as the practice of interactive exploration and methodical data with an emphasis on statistical analysis. Business analytics is mainly used by companies in order to facilitate in a more data-driven decision-making process. Its process depends on the quality of the data as well as skills of the analyst who understand the business.
The Business analytical tools are commonly used by vast organizations to conduct query reporting, location intelligence, predictive analysis, data warehousing, content analysis, and to understand complex data sets, underlying patterns, and micro-segment the data.
Market Drivers
Growing adoption of business analytics tools in many sectors such as BFSI, Energy & Power, IT & Telecommunication, Healthcare, Manufacturing, Retail, is the key driving factor which is expected to propel the global business analytics market growth.
Furthermore, rising investments in business intelligence and analytic tools by various organizations shall boost the market growth. Moreover, increasing demand for cloud-based analytics will fuel the market growth during this forecast period. The ability of business analytics offers better and faster decision making and provides competitive advantage by analysing and acting upon data in a timely manner which expected to drive the business analytics market growth.
Market Restraints
The high investment cost is the major restraining factor which is expected to hamper the global Business analytics market growth. Also, incompatibility between tools having cross- organizational capabilities will affect the market growth in forecast period.
Market Segmentation
The Global Business Analytics Market is segmented into software, deployment, End User, and region.
Based on Deployment, the Global Business Analytics Market Cloud is segmented into, On-premise and Hybrid.
Regional Analysis
Global Business Analytics Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The North American region is expected to dominate the business analytics market as the region is home to some of the most prominent market players, such as Oracle, Microsoft, and Salesforce.com. These vendors continuous product innovations and enhanced product business analytics are finding significant applications in various end-user industries across the North American region.
Key Players
Various key players are discussed into the Global Business Analytics Market Report including: Oracle Corporation, IBM, SAP SE, Microsoft Corporation, Tibco Software, Inc., SAS Institute, Inc., INFOR, and Microstrategy Incorporated, QLIK Technologies, Inc., Adobe Systems Incorporated, and Others.
For instance, in the year 2022, Tellius, a leading AI-driven decision intelligence platform had announced an USD 16 million Series B funding round led by Baird Capital. This latest funding was used to enhance Tellius' decision intelligence platform, expanding the company’s go-to-market capabilities, and support talent acquisition across sales, marketing, and product engineering functions.
Market Taxonomy
By Software
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