Global Business Analytics Market Size, Trends & Growth Opportunity, By Software (Query Reporting & Analysis Tools, Advanced & Predictive Analytics, Location Intelligence, Content analytics, Data Warehousing Platform, and Enterprise Performance Management)

Global Business Analytics Market Size, Trends & Growth Opportunity, By Software (Query Reporting & Analysis Tools, Advanced & Predictive Analytics, Location Intelligence, Content analytics, Data Warehousing Platform, and Enterprise Performance Management), By Deployment (On-Premise, Cloud-Based), By Region and Forecast till 2027>

Global Business Analytics Market

Global Business Analytics Market was valued at USD 79.5 billion in 2021 and is expected to reach USD 125.5 billion by 2027, at a CAGR 7.19% from 2022-2027.

Business analytics is defined as the practice of interactive exploration and methodical data with an emphasis on statistical analysis. Business analytics is mainly used by companies in order to facilitate in a more data-driven decision-making process. Its process depends on the quality of the data as well as skills of the analyst who understand the business.

The Business analytical tools are commonly used by vast organizations to conduct query reporting, location intelligence, predictive analysis, data warehousing, content analysis, and to understand complex data sets, underlying patterns, and micro-segment the data.

Market Drivers

Growing adoption of business analytics tools in many sectors such as BFSI, Energy & Power, IT & Telecommunication, Healthcare, Manufacturing, Retail, is the key driving factor which is expected to propel the global business analytics market growth.

Furthermore, rising investments in business intelligence and analytic tools by various organizations shall boost the market growth. Moreover, increasing demand for cloud-based analytics will fuel the market growth during this forecast period. The ability of business analytics offers better and faster decision making and provides competitive advantage by analysing and acting upon data in a timely manner which expected to drive the business analytics market growth.

Market Restraints

The high investment cost is the major restraining factor which is expected to hamper the global Business analytics market growth. Also, incompatibility between tools having cross- organizational capabilities will affect the market growth in forecast period.

Market Segmentation

The Global Business Analytics Market is segmented into software, deployment, End User, and region.

Based on Deployment, the Global Business Analytics Market Cloud is segmented into, On-premise and Hybrid.

Regional Analysis

Global Business Analytics Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

The North American region is expected to dominate the business analytics market as the region is home to some of the most prominent market players, such as Oracle, Microsoft, and Salesforce.com. These vendors continuous product innovations and enhanced product business analytics are finding significant applications in various end-user industries across the North American region.

Key Players

Various key players are discussed into the Global Business Analytics Market Report including: Oracle Corporation, IBM, SAP SE, Microsoft Corporation, Tibco Software, Inc., SAS Institute, Inc., INFOR, and Microstrategy Incorporated, QLIK Technologies, Inc., Adobe Systems Incorporated, and Others.

For instance, in the year 2022, Tellius, a leading AI-driven decision intelligence platform had announced an USD 16 million Series B funding round led by Baird Capital. This latest funding was used to enhance Tellius' decision intelligence platform, expanding the company’s go-to-market capabilities, and support talent acquisition across sales, marketing, and product engineering functions.

Market Taxonomy

By Software

  • Query Reporting & Analysis Tools
  • Advanced & Predictive Analytics
  • Location Intelligence
  • Content analytics
  • Data Warehousing Platform
  • Enterprise Performance Management
By Deployment
  • On-Premise
  • Cloud-Based
  • Others
By End User
  • BFSI
  • Energy & Power
  • Healthcare
  • Manufacturing
  • Retail
  • IT & Telecommunication
  • Others
By Region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa


1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Business Analytics Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Business Analytics Market, By Software
5.1 Y-o-Y Growth Comparison, By Software
5.2 Global Business Analytics Market Share Analysis, By Software
5.3 Global Business Analytics Market Size and Forecast, By Software
5.3.1 Query Reporting & Analysis Tools
5.3.2 Advanced & Predictive Analytics
5.3.3 Location Intelligence
5.3.4 Content Analytics
5.3.5 Data Warehousing Platform
5.3.6 Enterprise Performance Management
6 Global Business Analytics Market, By Deployment
6.1 Y-o-Y Growth Comparison, By Deployment
6.2 Global Business Analytics Market Share Analysis, By Deployment
6.3 Global Business Analytics Market Size and Forecast, By Deployment
6.3.1 On-Premise
6.3.2 Cloud-Based
6.3.3 Others
7 Global Business Analytics Market, By End User
7.1 Y-o-Y Growth Comparison, By End User
7.2 Global Business Analytics Market Share Analysis, By End User
7.3 Global Business Analytics Market Size and Forecast, By End User
7.3.1 BFSI
7.3.2 Energy Power
7.3.3 Healthcare
7.3.4 Manufacturing
7.3.5 Retail
7.3.6 IT & Telecommunication
7.3.7 Others
8 Global Business Analytics Market, By Region
8.1 Global Business Analytics Market Share Analysis, By Region
8.2 Global Business Analytics Market Share Analysis, By Region
8.3 Global Business Analytics Market Size and Forecast, By Region
9 North America Business Analytics Market Analysis and Forecast (2022 – 2027)
9.1 Introduction
9.2 North America Business Analytics Market Share Analysis, By Software
9.3 North America Business Analytics Market Size and Forecast, By Deployment
9.4 North America Business Analytics Market Size and Forecast, By End User
9.5 North America Business Analytics Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Business Analytics Market Analysis and Forecast (2022 – 2027)
10.1 Introduction
10.2 Europe Business Analytics Market Share Analysis, By Software
10.3 Europe Business Analytics Market Size and Forecast, By Deployment
10.4 Europe Business Analytics Market Size and Forecast, By End User
10.5 Europe Business Analytics Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11 Asia Pacific Business Analytics Market Analysis and Forecast (2022 – 2027)
11.1 Introduction
11.2 Asia Pacific Business Analytics Market Share Analysis, By Software
11.3 Asia Pacific Business Analytics Market Size and Forecast, By Deployment
11.4 Asia Pacific Business Analytics Market Size and Forecast, By End User
11.5 Asia Pacific Business Analytics Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4 Rest of Asia Pacific
12 Latin America Business Analytics Market Analysis and Forecast (2022 – 2027)
12.1 Introduction
12.2 Latin America Business Analytics Market Share Analysis, By Software
12.3 Latin America Business Analytics Market Size and Forecast, By Deployment
12.4 Latin America Business Analytics Market Size and Forecast, By End User
12.5 Latin America Business Analytics Market Size and Forecast, Country
12.5.1 Brazil
12.5.2 Rest of Latin America
13 Middle East Business Analytics Market Analysis and Forecast (2022 – 2027)
13.1 Introduction
13.2 Middle East Business Analytics Market Share Analysis, By Software
13.3 Middle East Business Analytics Market Size and Forecast, By Deployment
13.4 Middle East Business Analytics Market Size and Forecast, By End User
13.5 Middle East Business Analytics Market Size and Forecast, By Country
13.5.1 Saudi Arabia
13.5.2 UAE
13.5.3 Egypt
13.5.4 Kuwait
13.5.5 South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Oracle Corporation
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 IBM
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 SAP SE
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Microsoft Corporation
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Tibco Software, Inc
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 SAS Institute, Inc
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 INFOR
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Microstrategy Incorporated
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 QLIK Technologies, Inc.
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Adobe Systems Incorporated
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies

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