Global Augmented Shopping Market Size & Share to 2027

Global Augmented Shopping Market Size & Share to 2027

Global Augmented Shopping Market Size, Trends & Growth Opportunity, By Component (Solutions, and Services), By Application (Automotive, Home Goods & Furniture, Beauty & Cosmetics, Apparel Fittings, Grocery Shopping, Footwear, and Others), By Region and Forecast till 2027

Global Augmented Shopping Market

Augmented shopping allows customers to engage and interact with brands and products via digital experiences that will enable them to try out virtually, and customize their products. Digital platform provide more detailed product or band information than standard web experiences. Increase in smart phone penetration has become significant sources for implementing augmented technology to offer customers with an improved shopping experience.

Market Drivers

The increase in importance of augmented reality in the retail industry as it is helpful to increase the perceived value of brands and product and improves product sales which are expected to boost the global augmented shopping market growth. Furthermore, increase in need for a virtual demonstration of products and enhance enterprise brand awareness to reach consumers will positively influence the market growth. More customer satisfaction and significant customer experience are some driving factors which helps retailers to increase brand sales. Also, change in customer preferences and increase in social awareness and transforming retail industry will fuel the global augmented shopping market growth over the forecast period. Moreover, increase in technological advancements and increase in investment by key players in the retail sector will drive the market growth. In addition to that, rise in adoption of smartphones and growing e-commerce will propel the global augmented market growth.

Market Restraints

The security and privacy issues associated with augmented shopping are the major challenging factor which expected to hinder the global augmented shopping market growth. Also, overcoming social challenges to increase adoption rate is another challenging factor which is expected to affect the market growth during this analysis period.

Market Segmentation

Global Augmented Shopping Market is segmented into component such as Solutions, and Services. Further, market is segmented into application such as Automotive, Home Goods & Furniture, Beauty & Cosmetics, Apparel Fittings, Grocery Shopping, Footwear, and Others.

Also, Global Augmented Shopping Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Market key Players

Various key players are discussed in this report such as Apple Inc., Blippar Ltd, Google LLC, Holition Ltd., Imaginate Technologies, Marxent Labs LLC, Microsoft, PTC, ViewAR GmbH, and Wikitude GmbH.

Market Taxonomy

By Component

• Solutions
• Services

• Automotive
• Home Goods & Furniture
• Beauty & Cosmetics
• Apparel Fittings
• Grocery Shopping
• Footwear
• Others

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

• What are the Key Opportunities in Global Augmented Shopping Market?
• What will be the growth rate from 2019 to 2027?
• Which segment/region will have highest growth?
• What are the factors that will impact/drive the Market?
• What is the competitive Landscape in the Industry?
• What is the role of key players in the value chain?
• What are the strategies adopted by key players?