Global Athleisure Market Size, Trends, By Product Type (Tops, Jackets, Leggings, Shorts, Pants, and Others), By Gender (Men, Women, Unisex), By Distribution Channel (Offline, Online), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East and Africa): Global Opportunity Analysis and Industry Forecast, 2023-2030.
Global Athleisure Market
The Global Athleisure Market was valued at US$ 332.91 Bn in 2022, estimated to reach US$ 660.16 Bn by 2030, with a CAGR of 8.89% from 2023-2030.
Athleisure is a fashion trend that involves wearing clothing originally designed for athletic activities, such as yoga pants, leggings, and sports bras, as everyday wear. Athleisure clothing typically combines the comfort and functionality of athletic wear with the style and fashion of casual wear, allowing people to look fashionable while remaining comfortable and relaxed.
The trend has gained popularity in recent years, with many people choosing to wear athleisure clothing to work, social events, and even formal occasions. Athleisure clothing is often made from stretchy and breathable materials that allow for ease of movement, comfort, and practicality, and can be accessorized with sneakers, hats, and other athletic gear.
Market Drivers
The global athleisure market is primarily driven by changing lifestyle preferences, increasing health consciousness, and a growing preference for comfortable and stylish clothing. The rise of the athleisure trend can also be attributed to the increasing popularity of fitness activities such as yoga, Pilates, and running, which have created a demand for clothing that is functional, comfortable, and stylish.
Additionally, the rise of e-commerce and social media has made it easier for consumers to access and purchase athleisure clothing, and for brands to reach a wider audience.
Market Restraints
The global athleisure market faces increasing competition, as the market has become increasingly crowded with both established and new players. This has led to a race to the bottom in terms of pricing, which can have a negative impact on profit margins.
Additionally, as consumer preferences can be unpredictable, trends can shift quickly, making it challenging for brands to stay ahead of the curve. Another potential restraint is the issue of sustainability, as the production of athleisure clothing often involves synthetic materials that are not biodegradable and can contribute to environmental issues.
Market Segmentation
The scope of the global athleisure market covers segmentation based on product type, gender, distribution channel, and region.
By product type, the market can be segmented into tops, jackets, leggings, shorts, pants, and others. Based on gender, the market can be segmented into men, women, and unisex.
Further, based on the distribution channel, the market can be segmented into offline and online stores.
Regional Analysis
The global athleisure market is segmented into 5 main regions, namely, North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
North America accounts for the largest share of the global athleisure market, with the United States being the largest market due to factors such as a growing fitness culture, increasing health awareness, and a rise in the number of fitness enthusiasts. Additionally, many of the leading athleisure brands are based in North America, which has contributed to the region's dominance.
However, the Asia Pacific region is expected to witness fast growth in the athleisure market due to factors such as a growing middle class with increased disposable income, a rise in fitness consciousness, and a trend towards more casual and comfortable clothing.
Key Players
Nike Inc, Adidas AG, Puma SE, Skechers, Fila Korea Ltd, Lululemon Athletica Inc, Under Armour Inc, Tommy Hilfiger, Vuori, H&M Group, Patagonia Inc, etc.
Market Taxonomy
By Product Type
- Tops
- Jackets
- Leggings
- Shorts
- Pants
- Others
- Men
- Women
- Unisex
- Offline
- Online
- North America
- U.S.
- Canada
- Mexico
- Latin America
- Brazil
- Argentina
- Colombia
- Peru
- Chile
- Venezuela
- Rest of Latin America
- Europe
- Germany
- France
- UK
- Russia
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- New Zealand
- Singapore
- Malaysia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- What are the key opportunities in the Global Athleisure Market?
- What will be the growth rate from 2023 to 2030?
- Which segment/region will have the highest growth?
- What are the factors that will impact/drive the market?
- What is the competitive landscape in the industry?
- What is the role of key players in the value chain?
- 1 Introduction
- 1.1 Objective of the Study
- 1.2 Market Definition
- 1.3 Market Scope
- 2 Research Methodology
- 2.1 Data Mining
- 2.2 Validation
- 2.3 Primary Interviews
- 2.4 List of Data Sources
- 3 Executive Summary
- 4 Global Athleisure Market Outlook
- 4.1 Overview
- 4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
- 4.2.4 Cumulative Impact due to Recent Energy Crisis
- 4.2.5 Cumulative Impact due to Nearing Economic Downturn
- 4.2.6 Post Covid-19 World Supply & Demand Conditions
- 4.2.7 Cumulative Impact of Russia-Ukraine Conflict
- 4.3 Porters Five Force Model
- 4.4 Value Chain Analysis
- 5 Global Athleisure Market, By Product Type
- 5.1 Y-o-Y Growth Comparison, By Product Type
- 5.2 Global Athleisure Market Share Analysis, By Product Type
- 5.3 Global Athleisure Market Size and Forecast, By Product Type
- 5.3.1 Tops
- 5.3.2 Jackets
- 5.3.3 Leggings
- 5.3.4 Shorts
- 5.3.5 Pants
- 5.3.6 Others
- 6 Global Athleisure Market, By Gender
- 6.1 Y-o-Y Growth Comparison, By Gender
- 6.2 Global Athleisure Market Share Analysis, By Gender
- 6.3 Global Athleisure Market Size and Forecast, By Gender
- 6.3.1 Men
- 6.3.2 Women
- 6.3.3 Unisex
- 7 Global Athleisure Market, By Distribution Channel
- 7.1 Y-o-Y Growth Comparison, By Distribution Channel
- 7.2 Global Athleisure Market Share Analysis, By Distribution Channel
- 7.3 Global Athleisure Market Size and Forecast, By Distribution Channel
- 7.3.1 Offline
- 7.3.2 Online
- 8 Global Athleisure Market, By Region
- 8.1 Global Athleisure Market Share Analysis, By Region
- 8.2 Global Athleisure Market Size and Forecast, By Region
- 8.3 Global Athleisure Market Trends and Forecast, By Region
- 9 North America Athleisure Market Analysis and Forecast (2023-2030)
- 9.1 Introduction
- 9.2 North America Athleisure Market Share Analysis, By Product Type
- 9.3 North America Athleisure Market Size and Forecast, By Gender
- 9.4 North America Athleisure Market Size and Forecast, By Distribution Channel
- 9.5 North America Athleisure Market Size and Forecast, By Country
- 9.5.1 U.S.
- 9.5.1.1 Market Size and Forecast, By Product Type
- 9.5.1.2 Market Size and Forecast, By Gender
- 9.5.1.3 Market Size and Forecast, By Distribution Channel
- 9.5.2 Canada
- 9.5.2.1 Market Size and Forecast, By Product Type
- 9.5.2.2 Market Size and Forecast, By Gender
- 9.5.2.3 Market Size and Forecast, By Distribution Channel
- 9.5.3 Mexico
- 9.5.3.1 Market Size and Forecast, By Product Type
- 9.5.3.2 Market Size and Forecast, By Gender
- 9.5.3.3 Market Size and Forecast, By Distribution Channel
- 10 Europe Athleisure Market Analysis and Forecast (2023-2030)
- 10.1 Introduction
- 10.2 Europe Athleisure Market Share Analysis, By Product Type
- 10.3 Europe Athleisure Market Size and Forecast, By Gender
- 10.4 Europe Athleisure Market Size and Forecast, By Distribution Channel
- 10.5 Europe Athleisure Market Size and Forecast, By Country
- 10.5.1 Germany
- 10.5.1.1 Market Size and Forecast, By Product Type
- 10.5.1.2 Market Size and Forecast, By Gender
- 10.5.1.3 Market Size and Forecast, By Distribution Channel
- 10.5.2 France
- 10.5.2.1 Market Size and Forecast, By Product Type
- 10.5.2.2 Market Size and Forecast, By Gender
- 10.5.2.3 Market Size and Forecast, By Distribution Channel
- 10.5.3 UK
- 10.5.3.1 Market Size and Forecast, By Product Type
- 10.5.3.2 Market Size and Forecast, By Gender
- 10.5.3.3 Market Size and Forecast, By Distribution Channel
- 10.5.4 Russia
- 10.5.4.1 Market Size and Forecast, By Product Type
- 10.5.4.2 Market Size and Forecast, By Gender
- 10.5.4.3 Market Size and Forecast, By Distribution Channel
- 10.5.5 Italy
- 10.5.5.1 Market Size and Forecast, By Product Type
- 10.5.5.2 Market Size and Forecast, By Gender
- 10.5.5.3 Market Size and Forecast, By Distribution Channel
- 10.5.6 Spain
- 10.5.6.1 Market Size and Forecast, By Product Type
- 10.5.6.2 Market Size and Forecast, By Gender
- 10.5.6.3 Market Size and Forecast, By Distribution Channel
- 10.5.7 Rest of Europe
- 10.5.7.1 Market Size and Forecast, By Product Type
- 10.5.7.2 Market Size and Forecast, By Gender
- 10.5.7.3 Market Size and Forecast, By Distribution Channel
- 11 Asia Pacific Athleisure Market Analysis and Forecast (2023-2030)
- 11.1 Introduction
- 11.2 Asia Pacific Athleisure Market Share Analysis, By Product Type
- 11.3 Asia Pacific Athleisure Market Size and Forecast, By Gender
- 11.4 Asia Pacific Athleisure Market Size and Forecast, By Distribution Channel
- 11.5 Asia Pacific Athleisure Market Size and Forecast, By Country
- 11.5.1 China
- 11.5.1.1 Market Size and Forecast, By Product Type
- 11.5.1.2 Market Size and Forecast, By Gender
- 11.5.1.3 Market Size and Forecast, By Distribution Channel
- 11.5.2 Japan
- 11.5.2.1 Market Size and Forecast, By Product Type
- 11.5.2.2 Market Size and Forecast, By Gender
- 11.5.2.3 Market Size and Forecast, By Distribution Channel
- 11.5.3 India
- 11.5.3.1 Market Size and Forecast, By Product Type
- 11.5.3.2 Market Size and Forecast, By Gender
- 11.5.3.3 Market Size and Forecast, By Distribution Channel
- 11.5.4 South Korea
- 11.5.4.1 Market Size and Forecast, By Product Type
- 11.5.4.2 Market Size and Forecast, By Gender
- 11.5.4.3 Market Size and Forecast, By Distribution Channel
- 11.5.5 Australia
- 11.5.5.1 Market Size and Forecast, By Product Type
- 11.5.5.2 Market Size and Forecast, By Gender
- 11.5.5.3 Market Size and Forecast, By Distribution Channel
- 11.5.6 New Zealand
- 11.5.6.1 Market Size and Forecast, By Product Type
- 11.5.6.2 Market Size and Forecast, By Gender
- 11.5.6.3 Market Size and Forecast, By Distribution Channel
- 11.5.7 Singapore
- 11.5.7.1 Market Size and Forecast, By Product Type
- 11.5.7.2 Market Size and Forecast, By Gender
- 11.5.7.3 Market Size and Forecast, By Distribution Channel
- 11.5.8 Malaysia
- 11.5.8.1 Market Size and Forecast, By Product Type
- 11.5.8.2 Market Size and Forecast, By Gender
- 11.5.8.3 Market Size and Forecast, By Distribution Channel
- 11.5.9 Rest of Asia
- 11.5.9.1 Market Size and Forecast, By Product Type
- 11.5.9.2 Market Size and Forecast, By Gender
- 11.5.9.3 Market Size and Forecast, By Distribution Channel
- 12 Latin America Athleisure Market Analysis and Forecast (2023-2030)
- 12.1 Introduction
- 12.2 Latin America Athleisure Market Share Analysis, By Product Type
- 12.3 Latin America Athleisure Market Size and Forecast, By Gender
- 12.4 Latin America Athleisure Market Size and Forecast, By Distribution Channel
- 12.5 Latin America Athleisure Market Size and Forecast, By Country
- 12.5.1 Brazil
- 12.5.1.1 Market Size and Forecast, By Product Type
- 12.5.1.2 Market Size and Forecast, By Gender
- 12.5.1.3 Market Size and Forecast, By Distribution Channel
- 12.5.2 Argentina
- 12.5.2.1 Market Size and Forecast, By Product Type
- 12.5.2.2 Market Size and Forecast, By Gender
- 12.5.2.3 Market Size and Forecast, By Distribution Channel
- 12.5.3 Colombia
- 12.5.3.1 Market Size and Forecast, By Product Type
- 12.5.3.2 Market Size and Forecast, By Gender
- 12.5.3.3 Market Size and Forecast, By Distribution Channel
- 12.5.4 Peru
- 12.5.4.1 Market Size and Forecast, By Product Type
- 12.5.4.2 Market Size and Forecast, By Gender
- 12.5.4.3 Market Size and Forecast, By Distribution Channel
- 12.5.5 Chile
- 12.5.5.1 Market Size and Forecast, By Product Type
- 12.5.5.2 Market Size and Forecast, By Gender
- 12.5.5.3 Market Size and Forecast, By Distribution Channel
- 12.5.6 Venezuela
- 12.5.6.1 Market Size and Forecast, By Product Type
- 12.5.6.2 Market Size and Forecast, By Gender
- 12.5.6.3 Market Size and Forecast, By Distribution Channel
- 12.5.7 Rest of Latin America
- 12.5.7.1 Market Size and Forecast, By Product Type
- 12.5.7.2 Market Size and Forecast, By Gender
- 12.5.7.3 Market Size and Forecast, By Distribution Channel
- 13 Middle East Athleisure Market Analysis and Forecast (2023-2030)
- 13.1 Introduction
- 13.2 Middle East Athleisure Market Share Analysis, By Product Type
- 13.3 Middle East Athleisure Market Size and Forecast, By Gender
- 13.4 Middle East Athleisure Market Size and Forecast, By Distribution Channel
- 13.5 Middle East Athleisure Market Size and Forecast, By Country
- 13.5.1 Saudi Arabia
- 13.5.1.1 Market Size and Forecast, By Product Type
- 13.5.1.2 Market Size and Forecast, By Gender
- 13.5.1.3 Market Size and Forecast, By Distribution Channel
- 13.5.2 UAE
- 13.5.2.1 Market Size and Forecast, By Product Type
- 13.5.2.2 Market Size and Forecast, By Gender
- 13.5.2.3 Market Size and Forecast, By Distribution Channel
- 13.5.3 Egypt
- 13.5.3.1 Market Size and Forecast, By Product Type
- 13.5.3.2 Market Size and Forecast, By Gender
- 13.5.3.3 Market Size and Forecast, By Distribution Channel
- 13.5.4 Kuwait
- 13.5.4.1 Market Size and Forecast, By Product Type
- 13.5.4.2 Market Size and Forecast, By Gender
- 13.5.4.3 Market Size and Forecast, By Distribution Channel
- 13.5.5 South Africa
- 13.5.5.1 Market Size and Forecast, By Product Type
- 13.5.5.2 Market Size and Forecast, By Gender
- 13.5.5.3 Market Size and Forecast, By Distribution Channel
- 13.5.6 Rest of Middle East & Africa
- 13.5.6.1 Market Size and Forecast, By Product Type
- 13.5.6.2 Market Size and Forecast, By Gender
- 13.5.6.3 Market Size and Forecast, By Distribution Channel
- 14 Competitive Analysis
- 14.1 Competition Dashboard
- 14.2 Market share Analysis of Top Vendors
- 14.3 Key Development Strategies
- 15 Company Profiles
- 15.1 Nike Inc
- 15.1.2 Offerings
- 15.1.3 Key Financials
- 15.1.4 Business Segment & Geographic Overview
- 15.1.5 Key Market Developments
- 15.1.6 Key Strategies
- 15.2 Adidas AG
- 15.2.1 Overview
- 15.2.2 Offerings
- 15.2.3 Key Financials
- 15.2.4 Business Segment & Geographic Overview
- 15.2.5 Key Market Developments
- 15.2.6 Key Strategies
- 15.3 Puma SE
- 15.3.1 Overview
- 15.3.2 Offerings
- 15.3.3 Key Financials
- 15.3.4 Business Segment & Geographic Overview
- 15.3.5 Key Market Developments
- 15.3.6 Key Strategies
- 15.4 Skechers
- 15.4.1 Overview
- 15.4.1 Overview
- 15.4.2 Offerings
- 15.4.3 Key Financials
- 15.4.4 Business Segment & Geographic Overview
- 15.4.5 Key Market Developments
- 15.4.6 Key Strategies
- 15.5 Fila Korea Ltd
- 15.5.1 Overview
- 15.5.2 Offerings
- 15.5.3 Key Financials
- 15.5.4 Business Segment & Geographic Overview
- 15.5.5 Key Market Developments
- 15.5.6 Key Strategies
- 15.6 Lululemon Athletica Inc
- 15.6.1 Overview
- 15.6.2 Offerings
- 15.6.3 Key Financials
- 15.6.4 Business Segment & Geographic Overview
- 15.6.5 Key Market Developments
- 15.6.6 Key Strategies
- 15.7 Under Armour Inc
- 15.7.1 Overview
- 15.7.2 Offerings
- 15.7.3 Key Financials
- 15.7.4 Business Segment & Geographic Overview
- 15.7.5 Key Market Developments
- 15.7.6 Key Strategies
- 15.8 Tommy Hilfiger
- 15.8.1 Overview
- 15.8.2 Offerings
- 15.8.3 Key Financials
- 15.8.4 Business Segment & Geographic Overview
- 15.8.5 Key Market Developments
- 15.8.6 Key Strategies
- 15.9 Vuori
- 15.9.1 Overview
- 15.9.2 Offerings
- 15.9.3 Key Financials
- 15.9.4 Business Segment & Geographic Overview
- 15.9.5 Key Market Developments
- 15.9.6 Key Strategies
- 15.10 H&M Group
- 15.10.1 Overview
- 15.10.2 Offerings
- 15.10.3 Key Financials
- 15.10.4 Business Segment & Geographic Overview
- 15.10.5 Key Market Developments
- 15.10.6 Key Strategies
- 15.11 Patagonia Inc
- 15.11.1 Overview
- 15.11.2 Offerings
- 15.11.3 Key Financials
- 15.11.4 Business Segment & Geographic Overview
- 15.11.5 Key Market Developments
- 15.11.6 Key Strategies
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