Global A2P Messaging Market Size, Trends, By Component (Platform, A2P Service), By Application: (Authentication Services, Customer Relationship Management (CRM) Services, Interactive Messaging Services, Promotional Campaigns, Pushed Content Services, Others), By Deployment Mode (On-Premise, Cloud), By Region (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa): Growth Opportunity Analysis and Industry Forecast, 2023-2030.
Global A2P Messaging Market
The Global A2P Messaging Market was valued at USD 65.2 billion in 2022 and is expected to expand to USD 80.2 billion by 2030, at a CAGR of 1.82% during the forecast period 2023-2030.
A2P (Application-to-Person) messaging, also known as undertaking or business SMS, is a type of SMS messaging method where a text is sent from a software application that is run by an enterprise to a customer's device. A2P is a process of sending mobile messages from a business application to another mobile user, via mechanical process, for marketing & service reasons. These messages are often sent from a short code to take advantage of the efficiency & accendibility that it provides.
Market Drivers
The increase in the usage of short messaging services among enterprises as A2P messaging is low-cost and universal reach. This factor drives the global A2P messaging market. Additionally, a high emphasis on customer acquisition rate and engagement rate is anticipated to propel the growth of the market.
Furthermore, the growing adoption of A2P messaging in many branches of industry such as healthcare, BFSI, retail & e-commerce, is also contributing positively to the growth of the industry. A2P messaging has enabled the delivery of time-sensitive alerts, communication with customers, and authentication of active users & mechanisms.
Market Restraints
There is difficulty in maximizing the monetization of A2P messaging which restrains the growth of the global A2P messaging market.
Impact of COVID-19
The COVID-19 pandemic had severely impacted the supply chain and customer behavior & preference. The pandemic had affected service industries such as media & entertainment, BFSI, and hospitality. A slow shift from conventional business practices to online platform services resulted in the establishment of efficient telecom services and solutions for better customer engagement. Therefore, the telecom sector played an important role in supporting digital infrastructure. A2P services played an essential role in government communication applications during the pandemic
Market Segmentation
The global A2P messaging market is segmented into a component (platform, A2P service), application: (authentication services, customer relationship management (CRM) services, interactive messaging services, promotional campaigns, pushed content services, others), and deployment mode (on-premise, cloud.
Regional Analysis
The global A2P messaging market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The Asia Pacific region dominated the A2P messaging market in the year 2022, with the highest market share. The growth is attributable to the growing penetration of smartphones, the rising proliferation of Internet services, and the number of Internet subscribers in the region.
India & China have an extensive and distributed consumer base driving the demand and creating new opportunities for the A2P industry in the region.
Key Players
Various key players are discussed in the global A2P messaging market report including; TWILIO INC., Dialogue Communications, Infobip Ltd., Sinch, Proximus, Tata Communications, AT&T, China Mobile Limited, Orange, Genesys, and Others.
Market Taxonomy
By Component
- Platform
- A2P Service
- On-Premise
- Cloud
- Authentication Services
- Customer Relationship Management (CRM) Services
- Interactive Messaging Services
- Promotional Campaigns
- Pushed Content Services
- Others
- North America
- U.S.
- Canada
- Mexico
- Latin America
- Brazil
- Argentina
- Colombia
- Peru
- Chile
- Venezuela
- Rest of Latin America
- Europe
- Germany
- France
- UK
- Russia
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- New Zealand
- Singapore
- Malaysia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Tanzania
- Rest of The Middle East & Africa
· What are the Key Opportunities in the Global A2P Messaging Market?
· What will be the growth rate from 2023 to 2030?
· Which segment/region will have the highest growth?
· What are the factors that will impact/drive the Market?
· What is the role of key players in the value chain?
- 1 Introduction
- 1.1 Objective of the Study
- 1.2 Market Definition
- 1.3 Market Scope
- 2 Research Methodology
- 2.1 Data Mining
- 2.2 Validation
- 2.3 Primary Interviews
- 2.4 List of Data Sources
- 3 Executive Summary
- 4 Global A2P Messaging Market Outlook
- 4.1 Overview
- 4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
- 4.2.4 Cumulative Impact Due To Recent Energy Crisis
- 4.2.5 Cumulative Impact Due To Nearing Economic Downturn
- 4.2.6 Post-Covid-19 World Supply and Demand Conditions
- 4.2.7 Cumulative Impact of Russia-Ukraine Conflict
- 4.3 Porters Five Force Model
- 4.4 Value Chain Analysis
- 5 Global A2P Messaging Market, By Component
- 5.1 Y-o-Y Growth Comparison, By Component
- 5.2 Global A2P Messaging Market Share Analysis, By Component
- 5.3 Global A2P Messaging Market Size and Forecast, By Component
- 5.3.1 Platform
- 5.3.2 A2P Service
- 6 Global A2P Messaging Market, By Deployment Mode
- 6.1 Y-o-Y Growth Comparison, By Deployment Mode
- 6.2 Global A2P Messaging Market Share Analysis, By Deployment Mode
- 6.3 Global A2P Messaging Market Size and Forecast, By Deployment Mode
- 6.3.1 On-Premise
- 6.3.2 Cloud
- 7 Global A2P Messaging Market, By Application
- 7.1 Y-o-Y Growth Comparison, By Application
- 7.2 Global A2P Messaging Market Share Analysis, By Application
- 7.3 Global A2P Messaging Market Size and Forecast, By Application
- 7.3.1 Authentication Services
- 7.3.2 Customer Relationship Management (CRM) Services
- 7.3.3 Interactive Messaging Services
- 7.3.4 Promotional Campaigns
- 7.3.5 Pushed Content Services
- 7.3.6 Others
- 8 Global A2P Messaging Market, By Region
- 8.1 Global A2P Messaging Market Share Analysis, By Region
- 8.2 Global A2P Messaging Market Share Analysis, By Region
- 8.3 Global A2P Messaging Market Size and Forecast, By Region
- 9 North America A2P Messaging Market Analysis and Forecast (2023-2030)
- 9.1 Introduction
- 9.2 North America A2P Messaging Market Share Analysis, By Component
- 9.3 North America A2P Messaging Market Share Analysis, By Deployment Mode
- 9.4 North America A2P Messaging Market Share Analysis, By Application
- 9.5 North America A2P Messaging Market Size and Forecast, By Country
- 9.5.1 U.S
- 9.5.1.1 Market Size and Forecast, By Component
- 9.5.1.2 Market Size and Forecast, By Deployment Mode
- 9.5.1.3 Market Size and Forecast, By Application
- 9.5.2 Canada
- 9.5.2.1 Market Size and Forecast, By Component
- 9.5.2.2 Market Size and Forecast, By Deployment Mode
- 9.5.2.3 Market Size and Forecast, By Application
- 9.5.3 Mexico
- 9.5.3.1 Market Size and Forecast, By Component
- 9.5.3.2 Market Size and Forecast, By Deployment Mode
- 9.5.3.3 Market Size and Forecast, By Application
- 10 Europe A2P Messaging Market Analysis and Forecast (2023-2030)
- 10.1 Introduction
- 10.2 Europe A2P Messaging Market Share Analysis, By Component
- 10.3 Europe A2P Messaging Market Size and Forecast, By Deployment Mode
- 10.4 Europe A2P Messaging Market Size and Forecast, By Application
- 10.5 Europe A2P Messaging Market Size and Forecast, By Country
- 10.5.1 Germany
- 10.5.1.1 Market Size and Forecast, By Component
- 10.5.1.2 Market Size and Forecast, By Deployment Mode
- 10.5.1.3 Market Size and Forecast, By Application
- 10.5.2 France
- 10.5.2.1 Market Size and Forecast, By Component
- 10.5.2.2 Market Size and Forecast, By Deployment Mode
- 10.5.2.3 Market Size and Forecast, By Application
- 10.5.3 UK
- 10.5.3.1 Market Size and Forecast, By Component
- 10.5.3.2 Market Size and Forecast, By Deployment Mode
- 10.5.3.3 Market Size and Forecast, By Application
- 10.5.4 Russia
- 10.5.4.1 Market Size and Forecast, By Component
- 10.5.4.2 Market Size and Forecast, By Deployment Mode
- 10.5.4.3 Market Size and Forecast, By Application
- 10.5.5 Italy
- 10.5.5.1 Market Size and Forecast, By Component
- 10.5.5.2 Market Size and Forecast, By Deployment Mode
- 10.5.5.3 Market Size and Forecast, By Application
- 10.5.6 Spain
- 10.5.6.1 Market Size and Forecast, By Component
- 10.5.6.2 Market Size and Forecast, By Deployment Mode
- 10.5.6.3 Market Size and Forecast, By Application
- 10.5.7 Rest of Europe
- 10.5.7.1 Market Size and Forecast, By Component
- 10.5.7.2 Market Size and Forecast, By Deployment Mode
- 10.5.7.3 Market Size and Forecast, By Application
- 11 Asia Pacific A2P Messaging Market Analysis and Forecast (2023-2030)
- 11.1 Introduction
- 11.2 Asia Pacific A2P Messaging Market Share Analysis, By Component
- 11.3 Asia Pacific A2P Messaging Market Size and Forecast, By Deployment Mode
- 11.4 Asia Pacific A2P Messaging Market Size and Forecast, By Application
- 11.5 Asia Pacific A2P Messaging Market Size and Forecast, By Country
- 11.5.1 China
- 11.5.1.1 Market Size and Forecast, By Component
- 11.5.1.2 Market Size and Forecast, By Deployment Mode
- 11.5.1.3 Market Size and Forecast, By Application
- 11.5.2 Japan
- 11.5.2.1 Market Size and Forecast, By Component
- 11.5.2.2 Market Size and Forecast, By Deployment Mode
- 11.5.2.3 Market Size and Forecast, By Application
- 11.5.3 India
- 11.5.3.1 Market Size and Forecast, By Component
- 11.5.3.2 Market Size and Forecast, By Deployment Mode
- 11.5.3.3 Market Size and Forecast, By Application
- 11.5.4 South Korea
- 11.5.4.1 Market Size and Forecast, By Component
- 11.5.4.2 Market Size and Forecast, By Deployment Mode
- 11.5.4.3 Market Size and Forecast, By Application
- 11.5.5 Australia
- 11.5.5.1 Market Size and Forecast, By Component
- 11.5.5.2 Market Size and Forecast, By Deployment Mode
- 11.5.5.3 Market Size and Forecast, By Application
- 11.5.6 New Zealand
- 11.5.6.1 Market Size and Forecast, By Component
- 11.5.6.2 Market Size and Forecast, By Deployment Mode
- 11.5.6.3 Market Size and Forecast, By Application
- 11.5.7 Singapore
- 11.5.7.1 Market Size and Forecast, By Component
- 11.5.7.2 Market Size and Forecast, By Deployment Mode
- 11.5.7.3 Market Size and Forecast, By Application
- 11.5.8 Malaysia
- 11.5.8.1 Market Size and Forecast, By Component
- 11.5.8.2 Market Size and Forecast, By Deployment Mode
- 11.5.8.3 Market Size and Forecast, By Application
- 11.5.9. Rest of Asia Pacific
- 11.5.9.1 Market Size and Forecast, By Component
- 11.5.9.2 Market Size and Forecast, By Deployment Mode
- 11.5.9.3 Market Size and Forecast, By Application
- 12 Latin America A2P Messaging Market Analysis and Forecast (2023-2030)
- 12.1 Introduction
- 12.2 Latin America A2P Messaging Market Share Analysis, By Component
- 12.3 Latin America A2P Messaging Market Share Analysis, By Deployment Mode
- 12.4 Latin America A2P Messaging Market Share Analysis, By Application
- 12.5 Latin America A2P Messaging Market Size and Forecast, By Country
- 12.5.1. Brazil
- 12.5.1.1 Market Size and Forecast, By Component
- 12.5.1.2 Market Size and Forecast, By Deployment Mode
- 12.5.1.3 Market Size and Forecast, By Application
- 12.5.2 Argentina
- 12.5.2.1 Market Size and Forecast, By Component
- 12.5.2.2 Market Size and Forecast, By Deployment Mode
- 12.5.2.3 Market Size and Forecast, By Application
- 12.5.3 Colombia
- 12.5.3.1 Market Size and Forecast, By Component
- 12.5.3.2 Market Size and Forecast, By Deployment Mode
- 12.5.3.3 Market Size and Forecast, By Application
- 12.5.4 Peru
- 12.5.4.1 Market Size and Forecast, By Component
- 12.5.4.2 Market Size and Forecast, By Deployment Mode
- 12.5.4.3 Market Size and Forecast, By Application
- 12.5.5 Chile
- 12.5.5.1 Market Size and Forecast, By Component
- 12.5.5.2 Market Size and Forecast, By Deployment Mode
- 12.5.5.3 Market Size and Forecast, By Application
- 12.5.6 Venezuela
- 12.5.6.1 Market Size and Forecast, By Component
- 12.5.6.2 Market Size and Forecast, By Deployment Mode
- 12.5.6.3 Market Size and Forecast, By Application
- 12.5.7 Rest of Latin America
- 12.5.7.1 Market Size and Forecast, By Component
- 12.5.7.2 Market Size and Forecast, By Deployment Mode
- 12.5.7.3 Market Size and Forecast, By Application
- 13 Middle East A2P Messaging Market Analysis and Forecast (2023-2030)
- 13.1 Introduction
- 13.2 Middle East A2P Messaging Market Share Analysis, By Component
- 13.3 Middle East A2P Messaging Market Size and Forecast, By Deployment Mode
- 13.4 Middle East A2P Messaging Market Size and Forecast, By Application
- 13.5 Middle East A2P Messaging Market Size and Forecast, By Country
- 13.5.1 Saudi Arabia
- 13.5.1.1 Market Size and Forecast, By Component
- 13.5.1.2 Market Size and Forecast, By Deployment Mode
- 13.5.1.3 Market Size and Forecast, By Application
- 13.5.2 UAE
- 13.5.2.1 Market Size and Forecast, By Component
- 13.5.2.2 Market Size and Forecast, By Deployment Mode
- 13.5.2.3 Market Size and Forecast, By Application
- 13.5.3 Egypt
- 13.5.3.1 Market Size and Forecast, By Component
- 13.5.3.2 Market Size and Forecast, By Deployment Mode
- 13.5.3.3 Market Size and Forecast, By Application
- 13.5.4 Kuwait
- 13.5.4.1 Market Size and Forecast, By Component
- 13.5.4.2 Market Size and Forecast, By Deployment Mode
- 13.5.4.3 Market Size and Forecast, By Application
- 13.5.5 South Africa
- 13.5.5.1 Market Size and Forecast, By Component
- 13.5.5.2 Market Size and Forecast, By Deployment Mode
- 13.5.5.3 Market Size and Forecast, By Application
- 13.5.6 Tanzania
- 13.5.6.1 Market Size and Forecast, By Component
- 13.5.6.2 Market Size and Forecast, By Deployment Mode
- 13.5.6.3 Market Size and Forecast, By Application
- 13.5.7 Rest of Middle East & Africa
- 13.5.7.1 Market Size and Forecast, By Component
- 13.5.7.2 Market Size and Forecast, By Deployment Mode
- 13.5.7.3 Market Size and Forecast, By Application
- 14 Competitive Analysis
- 14.1 Competition Dashboard
- 14.2 Market Share Analysis of Top Vendors
- 14.3 Key Development Strategies
- 15 Company Profiles
- 15.1 TWILIO INC.
- 15.1.1 Overview
- 15.1.2 Offerings
- 15.1.3 Key Financials
- 15.1.4 Business Segment & Geographic Overview
- 15.1.5 Key Market Developments
- 15.1.6 Key Strategies
- 15.2 Dialogue Communications
- 15.2.1 Overview
- 15.2.2 Offerings
- 15.2.3 Key Financials
- 15.2.4 Business Segment & Geographic Overview
- 15.2.5 Key Market Developments
- 15.2.6 Key Strategies
- 15.3 Infobip ltd.
- 15.3.1 Overview
- 15.3.2 Offerings
- 15.3.3 Key Financials
- 15.3.4 Business Segment & Geographic Overview
- 15.3.5 Key Market Developments
- 15.3.6 Key Strategies
- 15.4 Sinch
- 15.4.1 Overview
- 15.4.2 Offerings
- 15.4.3 Key Financials
- 15.4.4 Business Segment & Geographic Overview
- 15.4.5 Key Market Developments
- 15.4.6 Key Strategies
- 15.5 Proximus
- 15.5.1 Overview
- 15.5.2 Offerings
- 15.5.3 Key Financials
- 15.5.4 Business Segment & Geographic Overview
- 15.5.5 Key Market Developments
- 15.5.6 Key Strategies
- 15.6 Tata Communications
- 15.6.1 Overview
- 15.6.2 Offerings
- 15.6.3 Key Financials
- 15.6.4 Business Segment & Geographic Overview
- 15.6.5 Key Market Developments
- 15.6.6 Key Strategies
- 15.7 AT&T
- 15.7.1 Overview
- 15.7.2 Offerings
- 15.7.3 Key Financials
- 15.7.4 Business Segment & Geographic Overview
- 15.7.5 Key Market Developments
- 15.7.6 Key Strategies
- 15.8 China Mobile Limited
- 15.8.1 Overview
- 15.8.2 Offerings
- 15.8.3 Key Financials
- 15.8.4 Business Segment & Geographic Overview
- 15.8.5 Key Market Developments
- 15.8.6 Key Strategies
- 15.9 Orange
- 15.9.1 Overview
- 15.9.2 Offerings
- 15.9.3 Key Financials
- 15.9.4 Business Segment & Geographic Overview
- 15.9.5 Key Market Developments
- 15.9.6 Key Strategies
- 15.10 Genesys
- 15.10.1 Overview
- 15.10.2 Offerings
- 15.10.3 Key Financials
- 15.10.4 Business Segment & Geographic Overview
- 15.10.5 Key Market Developments
- 15.10.6 Key Strategies
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