Global Brand Licensing Market Report, History and Forecast 2018-2029
The global market for Brand Licensing estimated was at US$ 337.61 billion in the year 2022, is projected to reach a revised size of US$ 470.62 billion by 2029, growing at a CAGR of 4.26% during the forecast period 2023-2029.
North American market for Brand Licensing was valued at $ 194.53 billion in 2022 and will reach $ 270.66 billion by 2029, at a CAGR of 4.25% during the forecast period of 2023 through 2029.
Asia-Pacific market for Brand Licensing was valued at $ 51.05 billion in 2022 and will reach $ 75.29 billion by 2029, at a CAGR of 5.01% during the forecast period of 2023 through 2029.
Europe market for Brand Licensing was valued at $ 75.11 billion in 2022 and will reach $ 104.27 billion by 2029, at a CAGR of 4.15% during the forecast period of 2023 through 2029.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Brand Licensing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Brand Licensing.
The Brand Licensing market size, estimations, and forecasts are provided in terms of Market Size ($ millions), considering 2021 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Brand Licensing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Brand Licensing market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
Market Segmentation
This report covers the Brand Licensing segments by company, by Type, by Application, by region and country, and provides market size and CAGR for the history and forecast period (2018-2023, 2024-2029), considering 2022 as the base year. It elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
By Company
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pokémon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren
Segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Europe
Germany
UK
France
Russia
Italy
Rest of Europe
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
Rest of Middle East and Africa
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Brand Licensing companies’ competitive landscape, retail sales, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including company business, retail sales and growth rate.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, market size by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry.
Chapter Twelve: Research Finding/Conclusion