Vegan Food Market Size, Share, By Product, Distribution Channels, and Region - Trends, Analysis and Forecast till 2035

Vegan Food Market Size, Share, By Product, Distribution Channels, and Region - Trends, Analysis and Forecast till 2035

Vegan food is totally made from plants and does not contain any animal products. Target market is driven by the increasing awareness related to the benefits of vegan diet and, rising concerns regarding animal health and animal cruelty. In addition, the rising demand for meat substitutes and alternative dairy products are another factors propelling the market expansion.

Vegan Food Market Report Highlights:

• Vegan food market size was value at USD 37.1 Billion in 2024.
• The target market is projected to grow at USD 118.1 Billion in 2035.
• The market is growing at a CAGR of 13.6%.
• North America held the largest share of the market in 2024.
• Asia Pacific is expected to be the fastest-growing market during the forecast period.
• On the basis of product, the market is being dominated by the meat & seafood segment.
• By distribution channels, the offline segment is expected to hold the largest market share.

Vegan Food Market Key Highlights:

• In October 2024, Axiom Foods announced a significant increase in orders and production for Vegotein CLEAR Pea Protein and Oryzatein CLEAR Rice Protein in 2024. Originally launched in 2022, these clear, plant-based proteins have transformed beverage formulations, offering a clean, grit-free option for high-acid and low-pH beverages including coffee, citrus fruit, beer, and electrolytes.
• In September 2023, MorningStar Farms launched a plant-based burger with ominvore consumers in mind. The Kellogg brand claims the new product has similar taste and texture of traditional meat burgers as the company is focusing on beyond vegan consumers.

Vegan Food Market Report Analysis:

Perceptions of Vegan Food among Organic Food Consumers Following Different Diets

For instance, in July 2021, according to the research report published by MDPI, A vegan diet is very environmentally friendly and is thought to be a good method of lowering greenhouse gas emissions associated with eating. According to numerous studies, customers who strongly appreciate organic food tend to consume more fruits and vegetables and less meat or animal products than other consumers which makes the vegan diet based on organic food the most environmentally beneficial diet.

Thus, consumers of organic food make an intriguing target market for promoting a change towards more sustainable diets and increasing the consumption of vegan cuisine. Therefore, it is valuable to examine how consumers of organic food view vegan food in order to target these consumers as vegan food consumers and thereby boost vegan food sales. Furthermore, 80% of German customers currently purchase organic food at least periodically, making up a sizable portion of the country's consumer base.

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Vegan Food Market Competitive Landscape:

The major players in the vegan food market are Beyond Meat Inc., Daiya Foods, DANONE, Tofutti Brands, Inc., VBites, Impossible Foods Inc., Conagra Brands, Inc., ADM, Hain Celestial, SunOpta, Axiom Foods, Inc., Kellanova, Amy’s Kitchen Inc., Taifun-Tofu GmbH, Nutrisoy Pty Ltd., Eden Foods, and Vitasoy International Holdings Ltd.