Ancient Grain Market Size, Share, By Crop Type (Wheat, Barley, Quinoa, Chia, Millets, and Others), By Grain Type (Gluten Containing, and Non-Gluten Containing), By Application (Food and Beverages, Sports Nutrition, Cosmetics, Healthcare, and Others) By Distribution Channels (Direct Sales and Indirect Sales), and By Region - Trends, Analysis and Forecast till 2034
Ancient Grains market is driven by consumer affinity towards super foods, increased repulsion to grain and wheat is expected to beneficial for the quinoa and amaranth grains. In addition, growing awareness about fitness and growing health-consciousness among consumers is another factor propelling growth of the global market.
However, high costs of labors and lack of irrigation facilities in many regions which can have a negative impact on the market.
Ancient Grain Market Report Highlights:
- In 2023, ancient grains market was estimated to be worth USD 2.4 Billion.
- By 2034, the target market is expected to grow to USD 47.5 Billion.
- Target market is expanding at a CAGR of 38.8%.
- North America held the largest share of the market in 2024.
- Asia Pacific is projected to be the fastest-growing market in the coming years.
- By crop type, the quinoa segment dominate the target market growth.
- By grain type, non-gluten containing segment is expected to account for the larger share of the market.
- By application, food and beverages segment is expected to dominate the target market growth.
- By distribution channels, the indirect distribution is expected to dominate the target market growth.
Ancient Grain Market Key Highlights:
- In January 2024, Cedar’s Ancient Grains Hommus dropped as a new limited batch flavor, exclusively at Kroger stores. Available in 10-ounce tubs, this organic hummus dip or spread features a blend of chickpeas, tahini and quinoa increased with texture-rich toppings like chia and flax seeds.
Ancient Grain Market Report Analysis:
For instance, according to the research report published by PubMed Central, the five most common ancient grains that have the potential to be used more in Asian Indian cooking, along with brown rice as a replacement for white rice, are amaranth (rajgira in Hindi), barley (jau), pearl millet (bajra), finger millet (ragi), and sorghum (jowar). These grains have higher fibre and protein content and can be used to make the commonly eaten rotis and chapatis.
Many Indian recipes that describe traditional preparations of these grains are available through oral tradition and commercial Indian cookbooks. It is likely that the elderly generation alive today may remember recipes using grains such as bajra and jowar, while younger recent Asian Indian immigrants may not know how to cook these grains.
However, the idea of using traditional recipes incorporating whole grains might appeal even to those Asian Indian immigrants who may not have habitually eaten these grains in India. Using traditional Asian Indian recipes with familiar mixtures of spices or vegetables may be a more attractive option for Asian Indians than new recipes that come from a Western cultural background. In addition to incorporating ancient grains that were grown in India into their diets, Asian Indians especially those who live in Western countries and have access to more varied ingredients may benefit from experimenting with ancient grains grown in other parts of the world.
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Ancient Grain Market Competitive Landscape:
The key players operating in the ancient grain market include ADM, Hayden Flour Mills, SchapfenMuhle, Anson Mills, Grand Teton Ancient Grains, Cargill Inc., Bunge Limited, Glanbia Plc., Ardent Mills, Arrowhead Mills Inc., Archer Daniels Midland Company, Bob’s Red Mill Natural Foods Inc., Great River Organic Milling, Healthy Food Ingredients Inc., Nature Bio Foods Ltd., Terra