Electric Toothbrush Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

Electric Toothbrush Market Overview

The global electric toothbrush market is poised for significant growth, driven by increasing awareness of oral hygiene, technological advancements, and rising disposable incomes. By 2025, the market is projected to grow at a compound annual growth rate (CAGR) of 5.8% to 7.2%, reaching a valuation of approximately $3.5 billion to $4.2 billion. This growth is fueled by the demand for high-end, feature-rich electric toothbrushes, particularly in developed regions such as North America and Europe.

Market Size and Share Analysis

The electric toothbrush market is segmented by product type into high-end, middle-end, and low-end toothbrushes. High-end electric toothbrushes, which offer advanced features such as Bluetooth connectivity, pressure sensors, and multiple cleaning modes, dominate the market with a share of 45% to 50%. Middle-end toothbrushes, which balance affordability and functionality, account for 30% to 35% of the market. Low-end toothbrushes, primarily targeting price-sensitive consumers, hold a share of 15% to 20%.

Key Players and Competitive Landscape

The market is highly competitive, with key players such as Philips, Proctor & Gamble, Burst, Goby, Moon, Quip, Bruush Oral Care Inc., Panasonic, Lion Corporation, LG, and Xiaomi leading the industry. Philips and Proctor & Gamble collectively hold a market share of 40% to 45%, driven by their strong brand presence and innovative product offerings. Emerging players like Burst and Quip are gaining traction, particularly among younger consumers, with their subscription-based models and sleek designs.

Market Trends

1. Technological Advancements: The integration of AI and IoT in electric toothbrushes is a major trend. Smart toothbrushes that sync with mobile apps to provide real-time feedback on brushing habits are gaining popularity, especially among tech-savvy consumers.

2. Sustainability: Eco-friendly electric toothbrushes made from biodegradable materials are becoming increasingly popular, driven by growing environmental concerns.

3. Subscription Models: Companies like Quip and Burst are leveraging subscription-based models to ensure customer retention and recurring revenue streams.

Market Segmentation

By Product Type

• High-end Toothbrushes: Dominated by brands like Philips and Oral-B, these products are expected to grow at a CAGR of 6.5% to 7.5%.
• Middle-end Toothbrushes: These products are projected to grow at a CAGR of 5.0% to 6.0%, driven by demand in emerging markets.
• Low-end Toothbrushes: Expected to grow at a CAGR of 4.0% to 5.0%, primarily in price-sensitive regions.

By Region

• North America: Holds the largest market share of 35% to 40%, driven by high consumer awareness and disposable income.
• Europe: Accounts for 25% to 30% of the market, with strong demand for premium electric toothbrushes.
• Asia-Pacific: Expected to witness the fastest growth, with a CAGR of 8.0% to 9.5%, driven by rising urbanization and increasing health awareness.
• Latin America and Middle East & Africa: These regions are expected to grow at a CAGR of 4.5% to 5.5%, driven by improving economic conditions.

Market News on Policy and Companies

1. Regulatory Changes: Governments worldwide are implementing stricter regulations on oral care products, pushing manufacturers to adopt safer and more sustainable practices.

2. Mergers and Acquisitions: In 2025, Philips acquired a leading oral care startup to strengthen its position in the smart toothbrush segment. Similarly, Proctor & Gamble has been investing heavily in R&D to launch next-generation electric toothbrushes.

3. Product Launches: Xiaomi launched its first AI-powered electric toothbrush in 2025, targeting the mid-range market. This move is expected to intensify competition in the Asia-Pacific region.

Segment Forecasts (2025 - 2030)

The electric toothbrush market is expected to maintain steady growth, with a projected CAGR of 6.0% to 7.5% from 2025 to 2030. High-end toothbrushes will continue to dominate, driven by technological innovations and increasing consumer preference for premium products. The Asia-Pacific region is expected to emerge as the fastest-growing market, with a CAGR of 8.5% to 10.0%, driven by rapid urbanization and rising disposable incomes.

Conclusion

The electric toothbrush market is set for robust growth, driven by technological advancements, increasing consumer awareness, and the rising demand for premium oral care products. Key players like Philips and Proctor & Gamble are expected to maintain their dominance, while emerging brands like Burst and Quip are likely to disrupt the market with innovative business models. With a projected market size of $4.5 billion to $5.5 billion by 2030, the electric toothbrush industry presents significant opportunities for growth and innovation.