Electric Shaver and Epilator Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

Electric Shaver and Epilator Market Overview

The global electric shaver and epilator market is poised for significant growth from 2025 to 2030, driven by increasing consumer demand for personal grooming products, technological advancements, and the rising popularity of at-home grooming solutions. The market is expected to grow at a compound annual growth rate (CAGR) of 5.2% to 6.8% during the forecast period, reaching a market size of approximately $12.5 billion to $14.8 billion by 2030.

Market Size and Share Analysis

The electric shaver segment currently holds the largest market share, accounting for 65% to 70% of the total market revenue in 2025. This dominance is attributed to the widespread adoption of electric shavers among male consumers and the introduction of advanced features such as wet and dry shaving capabilities. On the other hand, the electric epilator segment is expected to grow at a faster CAGR of 6.5% to 7.5%, driven by increasing demand from female consumers seeking long-lasting hair removal solutions.

By Product Type

• Electric Shaver: Holds 65% to 70% market share in 2025.
• Electric Epilator: Expected to grow at a CAGR of 6.5% to 7.5%.

By Key Players

The market is highly competitive, with key players such as Philips, Panasonic, Procter & Gamble, Spectrum Brands, Conair, Wahl Clipper, POVOS, Flyco, Xiaomi, and Emjoi dominating the landscape. Philips leads the market with a share of 25% to 30%, followed by Panasonic and Procter & Gamble.

By Process

The market is segmented into rechargeable and battery-operated devices. Rechargeable electric shavers and epilators account for 75% to 80% of the market, driven by their convenience and eco-friendly nature.

By Application

The market is divided into online and offline sales channels. Online sales are expected to grow at a CAGR of 8% to 10%, driven by the increasing penetration of e-commerce platforms and the convenience of home delivery. Offline sales, including retail stores and specialty outlets, still hold a significant share of 60% to 65% in 2025.

By End-Use

The market caters to both male and female consumers. Male consumers dominate the electric shaver segment, while female consumers are the primary users of electric epilators. The male segment accounts for 55% to 60% of the market, while the female segment is growing at a CAGR of 7% to 8%.

By Region

North America and Europe are the largest markets, accounting for 40% to 45% of the global revenue in 2025. The Asia-Pacific region is expected to witness the fastest growth, with a CAGR of 8% to 9%, driven by increasing disposable incomes and urbanization.

Market Trends

• Technological Advancements: Introduction of smart shavers and epilators with IoT connectivity and AI-powered features.
• Sustainability: Growing demand for eco-friendly and energy-efficient grooming devices.
• Personalization: Increasing preference for customizable grooming solutions tailored to individual needs.

Market News on Policy and Companies

In 2025, regulatory bodies in Europe and North America introduced stricter guidelines on energy efficiency and recyclability for grooming devices. Companies like Philips and Panasonic have launched new product lines compliant with these regulations, gaining a competitive edge. Additionally, Xiaomi and Flyco have expanded their presence in emerging markets, leveraging affordable pricing strategies.

Segment Forecasts (2025 - 2030)

• Electric Shaver Segment: Expected to grow at a CAGR of 5.5% to 6.5%.
• Electric Epilator Segment: Projected to grow at a CAGR of 6.5% to 7.5%.
• Online Sales Channel: Anticipated to grow at a CAGR of 8% to 10%.
• Asia-Pacific Region: Forecasted to grow at a CAGR of 8% to 9%.

Conclusion

The electric shaver and epilator market is set for robust growth from 2025 to 2030, driven by technological innovations, increasing consumer awareness, and expanding e-commerce platforms. Key players are focusing on sustainability and personalization to capture a larger market share. With the Asia-Pacific region emerging as a high-growth market, the industry is poised for dynamic changes and opportunities in the coming years.