Electric Massager Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

Electric Massager Market Overview

The global electric massager market is poised for significant growth from 2025 to 2030, driven by increasing consumer awareness of health and wellness, rising disposable incomes, and the growing prevalence of stress-related disorders. Electric massagers are gaining popularity due to their convenience, effectiveness, and ability to provide therapeutic benefits at home. The market is segmented by product type, application, end-use, and region, with key players such as Panasonic, Omron, Osim, KASRROW, Thumper, HoMedics, Wahl Clipper Corporation, JSB Healthcare, Beurer, Deemark Health, RONGTAI, and Rokol leading the industry.

Market Size and Growth

The global electric massager market was valued at approximately $5.2 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 6.8% from 2025 to 2030, reaching an estimated value of $7.8 billion by the end of the forecast period. This growth is attributed to the increasing demand for non-invasive pain relief solutions and the rising adoption of electric massagers in both residential and commercial settings.

Market Share & Trends Analysis

By Product Type

• Electric Back Massager: This segment holds the largest market share, accounting for 35%-40% of the total market in 2025. The demand is driven by the high prevalence of back pain among adults.
• Electric Neck and Shoulder Massager: This segment is expected to grow at a CAGR of 7.2% from 2025 to 2030, fueled by the increasing number of office workers experiencing neck and shoulder strain.
• Electric Leg and Foot Massager: With a market share of 20%-25%, this segment is gaining traction due to its effectiveness in relieving leg fatigue and improving blood circulation.
• Electric Eye Care Massager: This niche segment is projected to grow at a CAGR of 8.5%, driven by the rising awareness of eye strain caused by prolonged screen time.

By Application

• Commercial: The commercial application segment, including spas, gyms, and wellness centers, accounted for 45%-50% of the market in 2025. This segment is expected to grow at a CAGR of 6.5%.
• Residential: The residential segment is projected to grow at a CAGR of 7.0%, driven by the increasing preference for at-home wellness solutions.

By End-Use

• Individual Consumers: This segment dominates the market, with a share of 60%-65%, as more consumers invest in personal wellness devices.
• Healthcare Facilities: The use of electric massagers in healthcare settings is growing, with a projected CAGR of 6.0%.

By Region

• North America: North America held the largest market share of 30%-35% in 2025, driven by high consumer spending on wellness products.
• Europe: Europe is expected to grow at a CAGR of 6.7%, supported by the increasing adoption of electric massagers in countries like Germany and the UK.
• Asia-Pacific: The Asia-Pacific region is projected to witness the highest growth rate of 8.0%, fueled by rising disposable incomes and urbanization in countries like China and India.
• Latin America and Middle East & Africa: These regions are expected to grow at a CAGR of 5.5%-6.0%, driven by increasing awareness of wellness products.

Key Players and Competitive Landscape

The electric massager market is highly competitive, with key players focusing on product innovation, strategic partnerships, and geographic expansion. Panasonic and Omron are leading the market with their advanced technology and wide product portfolios. Osim and HoMedics are also significant players, known for their premium offerings. Other notable companies include KASRROW, Thumper, Wahl Clipper Corporation, JSB Healthcare, Beurer, Deemark Health, RONGTAI, and Rokol.

Market News on Policy and Companies

• In 2025, Panasonic launched a new line of electric massagers with AI-powered customization, targeting the premium segment.
• Omron announced a partnership with a leading healthcare provider to integrate electric massagers into physical therapy programs.
• Governments in several countries are introducing policies to promote wellness and preventive healthcare, which is expected to boost the demand for electric massagers.

Segment Forecasts (2025 - 2030)

• The Electric Back Massager segment is expected to maintain its dominance, with a projected CAGR of 6.9%.
• The Electric Eye Care Massager segment is anticipated to witness the fastest growth, with a CAGR of 8.5%.
• The Residential application segment is projected to grow at a CAGR of 7.0%, driven by the increasing trend of home-based wellness solutions.
• The Asia-Pacific region is expected to emerge as the fastest-growing market, with a CAGR of 8.0%.

Conclusion

The global electric massager market is set to experience robust growth from 2025 to 2030, driven by increasing consumer awareness, technological advancements, and supportive government policies. Key players are focusing on innovation and strategic partnerships to strengthen their market position. With a projected CAGR of 6.8%, the market is expected to reach $7.8 billion by 2030, offering significant opportunities for stakeholders across the value chain.