Electric Kettle Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

Electric Kettle Market Overview

The global electric kettle market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 5.2% from 2025 to 2030. This growth is driven by increasing consumer demand for energy-efficient and time-saving kitchen appliances, coupled with advancements in technology and design. Electric kettles have become a staple in households and commercial spaces, offering convenience and efficiency in boiling water for various applications.

Market Size and Share Analysis

In 2025, the global electric kettle market is estimated to be valued at $2.8 billion, with expectations to reach $3.6 billion by 2030. The market is segmented by product type into Mass Electric Kettles and Premium Electric Kettles. Mass electric kettles currently hold a larger market share, accounting for approximately 65% of the total market, while premium electric kettles are expected to grow at a faster rate due to increasing consumer preference for advanced features and aesthetics.

Market Share by Product Type (2025)

• Mass Electric Kettles: 65%
• Premium Electric Kettles: 35%

Key Players and Competitive Landscape

The electric kettle market is highly competitive, with key players such as Panasonic, Philips, Electrolux, Midea, Bajaj Electricals, Morphy Richards, Stove Kraft Ltd., Braun, Groupe SEB, KAMJOVE, Joyoung, Donlim, LONGDE, EUPA, Royalstar, Grelide, and Galanz dominating the market. These companies are focusing on product innovation, strategic partnerships, and expanding their distribution networks to strengthen their market position.

Market Share by Key Players (2025)

• Panasonic: 12%
• Philips: 10%
• Electrolux: 8%
• Midea: 7%
• Bajaj Electricals: 6%
• Others: 57%

Market Trends and Growth Drivers

The electric kettle market is witnessing several trends that are shaping its growth trajectory. These include:

• Energy Efficiency: Consumers are increasingly opting for energy-efficient electric kettles, which consume 20%-30% less energy compared to traditional models.
• Smart Features: The integration of smart features such as temperature control, automatic shut-off, and Bluetooth connectivity is driving the demand for premium electric kettles.
• Design and Aesthetics: There is a growing preference for sleek, modern designs, especially in urban households, which is boosting the sales of premium electric kettles.
• Rising Disposable Income: Increasing disposable income in emerging economies is contributing to the growth of the market, as consumers are willing to spend more on high-quality kitchen appliances.

Regional Analysis

The electric kettle market is segmented into key regions, including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Asia-Pacific is expected to dominate the market, accounting for 40% of the global market share in 2025, driven by rapid urbanization and increasing consumer awareness about energy-efficient appliances.

Market Share by Region (2025)

• Asia-Pacific: 40%
• Europe: 25%
• North America: 20%
• Latin America: 10%
• Middle East & Africa: 5%

Market News on Policy and Companies

Recent developments in the electric kettle market include:

• Regulatory Policies: Governments worldwide are implementing stricter energy efficiency standards for household appliances, which is encouraging manufacturers to develop more energy-efficient electric kettles.
• Company Innovations: Leading companies such as Philips and Panasonic have launched new models with advanced features like rapid boiling and temperature control, catering to the growing demand for smart kitchen appliances.
• Strategic Partnerships: Companies are forming strategic partnerships to expand their market presence. For instance, Midea has partnered with Electrolux to enhance its distribution network in Europe.

Segment Forecasts (2025 - 2030)

The electric kettle market is expected to witness steady growth across all segments. The premium electric kettle segment is projected to grow at a CAGR of 6.5%, driven by increasing consumer demand for advanced features and stylish designs. The mass electric kettle segment, while growing at a slower rate of 4.8%, will continue to dominate the market due to its affordability and widespread availability.

Segment Growth Forecast (2025 - 2030)

• Premium Electric Kettles: 6.5% CAGR
• Mass Electric Kettles: 4.8% CAGR

Conclusion

The global electric kettle market is set to experience robust growth from 2025 to 2030, driven by technological advancements, increasing consumer awareness about energy efficiency, and rising disposable income. Key players in the market are focusing on innovation and strategic partnerships to capitalize on emerging opportunities. With Asia-Pacific leading the market, the electric kettle industry is poised for a bright future, offering significant growth potential for both mass and premium segments.