Digital Can Printing Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

Overview of the Digital Can Printing Market

The digital can printing market is poised for significant growth from 2025 to 2030, driven by advancements in printing technology, increasing demand for customized packaging, and the rising popularity of canned beverages. The market is expected to grow at a compound annual growth rate (CAGR) of 7.5%-9.2% during the forecast period. This growth is fueled by the beverage industry's shift toward sustainable and visually appealing packaging solutions.

Market Size and Share Analysis

In 2025, the global digital can printing market is projected to be valued at approximately $1.8 billion, with a potential to reach $2.5 billion by 2030. The market is segmented by product type, process, application, end-use, and region. The aluminum beverage can segment dominates the market, accounting for 65%-70% of the total market share. This dominance is attributed to the widespread use of aluminum cans in the beverage industry due to their recyclability and lightweight properties.

By Product Type

The market is segmented into various product types, including aluminum cans, steel cans, and hybrid cans. Aluminum cans hold the largest share, with a projected growth rate of 8.2%-9.5% from 2025 to 2030. Steel cans, although less prevalent, are expected to grow at a steady rate of 4.5%-5.8%.

By Key Players

The digital can printing market is highly competitive, with key players such as Diageo PLC, Pernod Ricard S.A., Bacardi Limited, Brown-Forman Corporation, Beam Suntory Inc., Davide Campari-Milano S.p.A., Rmy Cointreau S.A., and Eastside Distilling Inc. These companies are investing heavily in digital printing technologies to enhance their product offerings and gain a competitive edge. Diageo PLC and Pernod Ricard S.A. collectively account for 25%-30% of the market share.

By Process

The market is segmented by printing processes, including direct-to-can printing and indirect printing. Direct-to-can printing is expected to grow at a CAGR of 8.8%-10.2%, driven by its efficiency and ability to produce high-quality prints. Indirect printing, although slower in growth, remains relevant for specific applications.

By Application

The aluminum beverage can segment is the largest application area, driven by the increasing consumption of canned beverages such as beer, soft drinks, and energy drinks. This segment is expected to grow at a CAGR of 7.9%-9.3% from 2025 to 2030.

By End-Use

The beverage industry is the primary end-user of digital can printing, accounting for 80%-85% of the market share. The food and pharmaceutical industries are also adopting digital can printing for specialized packaging needs, contributing to a growth rate of 5.5%-6.8% in these sectors.

By Region

Geographically, North America holds the largest market share, accounting for 35%-40% of the global market. The region's dominance is attributed to the high consumption of canned beverages and the presence of major players. Europe follows closely, with a market share of 25%-30%, driven by stringent sustainability regulations. The Asia-Pacific region is expected to witness the fastest growth, with a CAGR of 9.5%-11.2%, due to increasing urbanization and rising disposable incomes.

Market Trends

The digital can printing market is witnessing several key trends:

• Sustainability: Increasing demand for eco-friendly packaging solutions is driving the adoption of digital printing, which reduces waste and energy consumption.
• Customization: Brands are leveraging digital printing to create personalized and limited-edition packaging, enhancing consumer engagement.
• Technological Advancements: Innovations in digital printing technology, such as high-resolution printing and faster production speeds, are boosting market growth.

Market News on Policy and Companies

Recent developments in the digital can printing market include:

• Policy Changes: Governments worldwide are implementing stricter regulations on packaging waste, encouraging companies to adopt sustainable printing practices. For instance, the European Union's Circular Economy Action Plan is pushing for 100% recyclable packaging by 2030.
• Company Initiatives: Major players like Diageo PLC and Pernod Ricard S.A. are investing in digital printing technologies to reduce their carbon footprint and meet consumer demand for sustainable packaging. In 2025, Diageo PLC announced a $50 million investment in digital can printing facilities.

Segment Forecasts (2025 - 2030)

The digital can printing market is expected to witness robust growth across all segments:

• Product Type: Aluminum cans will continue to dominate, with a projected growth rate of 8.2%-9.5%.
• Process: Direct-to-can printing will grow at a CAGR of 8.8%-10.2%.
• Application: The aluminum beverage can segment will grow at a CAGR of 7.9%-9.3%.
• End-Use: The beverage industry will maintain its dominance, with a growth rate of 7.5%-8.8%.
• Region: The Asia-Pacific region will experience the fastest growth, with a CAGR of 9.5%-11.2%.

Conclusion

The digital can printing market is set for substantial growth from 2025 to 2030, driven by technological advancements, sustainability initiatives, and increasing demand for customized packaging. With a projected market value of $2.5 billion by 2030, the industry offers significant opportunities for key players and new entrants alike. Companies that invest in innovative printing technologies and align with sustainability goals will be well-positioned to capitalize on this growing market.