In-game Advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape
The global in-game advertising market is expected to grow at a CAGR of around 11.1% during 2025-2034. This report on global in-game advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global in-game advertising market by segmenting the market based on type, device type, and region. Also, detailed profiles of companies operating in the in-game advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Market Drivers
• Increasing Number of Gamers
• Growing Partnership Between Advertisers
• Rising Popularity in Social and Mobile Gaming
Market Challenges
• Rise in the Use of Advertising Blocking Solutions
• Increasing Time and Cost of Developing New Games
Historical & Forecast Period
Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034
Market by Type
• Static Ads
• Dynamic Ads
• Advergaming
Market by Device Type
• PC/Laptop
• Smartphone/Tablet
Market by Region
• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
Rest of Middle East & Africa
- 1. Preface
- 1.1 Objective
- 1.2 Target Audience & Key Offerings
- 1.3 Report’s Scope
- 1.4 Research Methodology
- 1.4.1 Phase I
- 1.4.2 Phase II
- 1.4.3 Phase III
- 1.5 Assumptions
- 2. Key Insights
- 3. Global In-game Advertising Market
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Challenges
- 4. Global In-game Advertising Market Analysis
- 4.1. Market Portraiture
- 4.2. Market Size
- 4.3. Market Forecast
- 4.4. Impact of COVID-19
- 5. Global In-game Advertising Market by Type
- 5.1. Introduction
- 5.2. Static Ads
- 5.3. Dynamic Ads
- 5.4. Advergaming
- 6. Global In-game Advertising Market by Device Type
- 6.1. Introduction
- 6.2. PC/Laptop
- 6.3. Smartphone/Tablet
- 7. Global In-game Advertising Market by Region
- 7.1. Introduction
- 7.2. Europe
- 7.2.1. Germany
- 7.2.2. United Kingdom
- 7.2.3. France
- 7.2.4. Italy
- 7.2.5. Spain
- 7.2.6. Russia
- 7.2.7. Netherlands
- 7.2.8. Rest of the Europe
- 7.3. North America
- 7.3.1. United States
- 7.3.2. Canada
- 7.4. Asia Pacific
- 7.4.1. China
- 7.4.2. Japan
- 7.4.3. India
- 7.4.4. South Korea
- 7.4.5. Australia
- 7.4.6. Indonesia
- 7.4.7. Rest of the Asia Pacific
- 7.5. Latin America
- 7.5.1. Mexico
- 7.5.2. Brazil
- 7.5.3. Argentina
- 7.5.4. Rest of Latin America
- 7.6. Middle East & Africa
- 7.6.1. Saudi Arabia
- 7.6.2. Turkey
- 7.6.3. Iran
- 7.6.4. United Arab Emirates
- 7.6.5. Rest of Middle East & Africa
- 8. SWOT Analysis
- 9. Porter’s Five Forces
- 10. Market Value Chain Analysis
- 11. Competitive Landscape
- 11.1. Competitive Scenario
- 11.2. Company Profiles
- 11.2.1. Alphabet Inc.
- 11.2.2. Anzu Virtual Reality Ltd.
- 11.2.3. Blizzard Entertainment Inc.
- 11.2.4. Electronic Arts Inc.
- 11.2.5. IronSource Ltd.
- 11.2.6. MediaSpike Inc.
- 11.2.7. Motive Interactive Inc.
- 11.2.8. Playwire LLC
- 11.2.9. RapidFire Inc.
- 11.2.10. WPP Plc.
- List of Figures
- Figure 1: Global In-game Advertising Market (in US$ Million), 2020-2024
- Figure 2: Global In-game Advertising Market by Type, 2024
- Figure 3: Global In-game Advertising Market by Device Type, 2024
- Figure 4: Global In-game Advertising Market by Region, 2024
- Figure 5: Global In-game Advertising Market (in US$ Million), 2025-2034
- Figure 6: Global In-game Advertising Market by Type (in %), 2024 & 2034
- Figure 7: Global Static Ads In-game Advertising Market (in US$ Million), 2020-2024
- Figure 8: Global Static Ads In-game Advertising Market (in US$ Million), 2025-2034
- Figure 9: Global Dynamic Ads In-game Advertising Market (in US$ Million), 2020-2024
- Figure 10: Global Dynamic Ads In-game Advertising Market (in US$ Million), 2025-2034
- Figure 11: Global Advergaming In-game Advertising Market (in US$ Million), 2020-2024
- Figure 12: Global Advergaming In-game Advertising Market (in US$ Million), 2025-2034
- Figure 13: Global In-game Advertising Market by Device Type (in %), 2024 & 2034
- Figure 14: Global PC/Laptop In-game Advertising Market (in US$ Million), 2020-2024
- Figure 15: Global PC/Laptop In-game Advertising Market (in US$ Million), 2025-2034
- Figure 16: Global Smartphone/Tablet In-game Advertising Market (in US$ Million), 2020-2024
- Figure 17: Global Smartphone/Tablet In-game Advertising Market (in US$ Million), 2025-2034
- Figure 18: Global In-game Advertising Market by Region (in %), 2024 & 2034
- Figure 19: Europe In-game Advertising Market (in US$ Million), 2020-2024
- Figure 20: Europe In-game Advertising Market (in US$ Million), 2025-2034
- Figure 21: Europe In-game Advertising Market by Country (in %), 2024 & 2034
- Figure 22: Germany In-game Advertising Market (in US$ Million), 2020-2034
- Figure 23: United Kingdom In-game Advertising Market (in US$ Million), 2020-2034
- Figure 24: France In-game Advertising Market (in US$ Million), 2020-2034
- Figure 25: Italy In-game Advertising Market (in US$ Million), 2020-2034
- Figure 26: Spain In-game Advertising Market (in US$ Million), 2020-2034
- Figure 27: Russia In-game Advertising Market (in US$ Million), 2020-2034
- Figure 28: Netherlands In-game Advertising Market (in US$ Million), 2020-2034
- Figure 29: North America In-game Advertising Market (in US$ Million), 2020-2024
- Figure 30: North America In-game Advertising Market (in US$ Million), 2025-2034
- Figure 31: North America In-game Advertising Market by Country (in %), 2024 & 2034
- Figure 32: United States In-game Advertising Market (in US$ Million), 2020-2034
- Figure 33: Canada In-game Advertising Market (in US$ Million), 2020-2034
- Figure 34: Asia Pacific In-game Advertising Market (in US$ Million), 2020-2024
- Figure 35: Asia Pacific In-game Advertising Market (in US$ Million), 2025-2034
- Figure 36: Asia Pacific In-game Advertising Market by Country (in %), 2024 & 2034
- Figure 37: China In-game Advertising Market (in US$ Million), 2020-2034
- Figure 38: Japan In-game Advertising Market (in US$ Million), 2020-2034
- Figure 39: India In-game Advertising Market (in US$ Million), 2020-2034
- Figure 40: South Korea In-game Advertising Market (in US$ Million), 2020-2034
- Figure 41: Australia In-game Advertising Market (in US$ Million), 2020-2034
- Figure 42: Indonesia In-game Advertising Market (in US$ Million), 2020-2034
- Figure 43: Latin America In-game Advertising Market (in US$ Million), 2020-2024
- Figure 44: Latin America In-game Advertising Market (in US$ Million), 2025-2034
- Figure 45: Latin America In-game Advertising Market by Country (in %), 2024 & 2034
- Figure 46: Mexico In-game Advertising Market (in US$ Million), 2020-2034
- Figure 47: Brazil In-game Advertising Market (in US$ Million), 2020-2034
- Figure 48: Argentina In-game Advertising Market (in US$ Million), 2020-2034
- Figure 49: Middle East & Africa In-game Advertising Market (in US$ Million), 2020-2024
- Figure 50: Middle East & Africa In-game Advertising Market (in US$ Million), 2025-2034
- Figure 51: Middle East & Africa In-game Advertising Market by Country (in %), 2024 & 2034
- Figure 52: Saudi Arabia In-game Advertising Market (in US$ Million), 2020-2034
- Figure 53: Turkey In-game Advertising Market (in US$ Million), 2020-2034
- Figure 54: Iran In-game Advertising Market (in US$ Million), 2020-2034
- Figure 55: UAE In-game Advertising Market (in US$ Million), 2020-2034
- Figure 56: Market Value Chain
- List of Tables
- Table 1: Global In-game Advertising Market Portraiture
- Table 2: Global In-game Advertising Market by Type (in US$ Million), 2024 & 2034
- Table 3: Global In-game Advertising Market by Device Type (in US$ Million), 2024 & 2034
- Table 4: Global In-game Advertising Market by Region (in US$ Million), 2024 & 2034
- Table 5: Europe In-game Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 6: North America In-game Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 7: Asia Pacific In-game Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 8: Latin America In-game Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 9: Middle East & Africa In-game Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 10: List of Key Players
Research Assistance
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