Wet Wipes Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War
The global wet wipes market is expected to grow at a CAGR of around 4.3% during 2025-2034. This report on global wet wipes market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global wet wipes market by segmenting the market based on product, disposability, material, distribution channel and region. Also, detailed profiles of companies operating in the wet wipes market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Market Drivers
• Increasing Risk of Infectious Diseases
• Innovation for Eco-Friendly Products
Market Challenges
• Products with Adverse Effects
Historical & Forecast Period
Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034
Market by Product
• Personal Care Wipes
Baby Wipes
Facial Wipes
Hand & Body Wipes
Personal Hygiene Wipes
• Household Wipes
• Other Product Types
Market by Disposability
• Disposable
• Non-Disposable
Market by Material
• Woven
• Non-Woven
Market by Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail
• Other Channels
Market by Region
• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
United Arab Emirates
Rest of Middle East & Africa
- 1. Preface
- 1.1 Objective
- 1.2 Target Audience & Key Offerings
- 1.3 Report’s Scope
- 1.4 Research Methodology
- 1.4.1 Phase I
- 1.4.2 Phase II
- 1.4.3 Phase III
- 1.5 Assumptions
- 2. Key Insights
- 3. Global Wet Wipes Market
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Challenges
- 4. Global Wet Wipes Market Analysis
- 4.1. Market Portraiture
- 4.2. Market Size
- 4.3. Market Forecast
- 4.4. Impact of COVID-19
- 4.5. Impact of Russia-Ukraine War
- 5. Global Wet Wipes Market by Product
- 5.1. Introduction
- 5.2. Personal Care Wipes
- 5.2.1. Baby Wipes
- 5.2.2. Facial Wipes
- 5.2.3. Hand & Body Wipes
- 5.2.4. Personal Hygiene Wipes
- 5.3. Household Wipes
- 5.4. Other Product Types
- 6. Global Wet Wipes Market by Disposability
- 6.1. Introduction
- 6.2. Disposable
- 6.3. Non-Disposable
- 7. Global Wet Wipes Market by Material
- 7.1. Introduction
- 7.2. Woven
- 7.3. Non-Woven
- 8. Global Wet Wipes Market by Distribution Channel
- 8.1. Introduction
- 8.2. Supermarkets/Hypermarkets
- 8.3. Convenience Stores
- 8.4. Specialty Stores
- 8.5. Online Retail
- 8.6. Other Channels
- 9. Global Wet Wipes Market by Region
- 9.1. Introduction
- 9.2. Europe
- 9.2.1. Germany
- 9.2.2. United Kingdom
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Russia
- 9.2.7. Netherlands
- 9.2.8. Rest of the Europe
- 9.3. North America
- 9.3.1. United States
- 9.3.2. Canada
- 9.4. Asia Pacific
- 9.4.1. China
- 9.4.2. Japan
- 9.4.3. India
- 9.4.4. South Korea
- 9.4.5. Australia
- 9.4.6. Indonesia
- 9.4.7. Rest of the Asia Pacific
- 9.5. Latin America
- 9.5.1. Mexico
- 9.5.2. Brazil
- 9.5.3. Argentina
- 9.5.4. Rest of Latin America
- 9.6. Middle East & Africa
- 9.6.1. Saudi Arabia
- 9.6.2. Turkey
- 9.6.3. Iran
- 9.6.4. United Arab Emirates
- 9.6.5. Rest of Middle East & Africa
- 10. SWOT Analysis
- 11. Porter’s Five Forces
- 12. Market Value Chain Analysis
- 13. Competitive Landscape
- 13.1. Competitive Scenario
- 13.2. Company Profiles
- 13.2.1. DUDE Products
- 13.2.2. Himalaya Wellness Company
- 13.2.3. Johnson & Johnson Services, Inc
- 13.2.4. KCWW
- 13.2.5. La Fresh Group, Inc.
- 13.2.6. Procter and Gamble
- 13.2.7. Reckitt Benckiser Group PLC
- 13.2.8. Rockline Industries, Inc.
- 13.2.9. Suominen Corporation
- 13.2.10. The Clorox Company
- 13.2.11. The Honest Company
- 13.2.12. TLC International
- 13.2.13. Unicharm International
- 13.2.14. Unilever Group
- 13.2.15. WipesPlus
- List of Figures
- Figure 1: Global Wet Wipes Market (in US$ Million), 2020-2024
- Figure 2: Global Wet Wipes Market by Product, 2024
- Figure 3: Global Wet Wipes Market by Disposability, 2024
- Figure 4: Global Wet Wipes Market by Material, 2024
- Figure 5: Global Wet Wipes Market by Distribution Channel, 2024
- Figure 6: Global Wet Wipes Market by Region, 2024
- Figure 7: Global Wet Wipes Market (in US$ Million), 2025-2034
- Figure 8: Global Wet Wipes Market by Product (in %), 2024 & 2034
- Figure 9: Global Personal Care Wet Wipes Market (in US$ Million), 2020-2024
- Figure 10: Global Personal Care Wet Wipes Market (in US$ Million), 2025-2034
- Figure 11: Baby Personal Care Wet Wipes Market (in US$ Million), 2020-2034
- Figure 12: Facial Personal Care Wet Wipes Market (in US$ Million), 2020-2034
- Figure 13: Hand & Body Personal Care Wet Wipes Market (in US$ Million), 2020-2034
- Figure 14: Personal Hygiene Personal Care Wet Wipes Market (in US$ Million), 2020-2034
- Figure 15: Global Household Wet Wipes Market (in US$ Million), 2020-2024
- Figure 16: Global Household Wet Wipes Market (in US$ Million), 2025-2034
- Figure 17: Global Other Product Types Wet Wipes Market (in US$ Million), 2020-2024
- Figure 18: Global Other Product Types Wet Wipes Market (in US$ Million), 2025-2034
- Figure 19: Global Wet Wipes Market by Disposability (in %), 2024 & 2034
- Figure 20: Global Disposable Wet Wipes Market (in US$ Million), 2020-2024
- Figure 21: Global Disposable Wet Wipes Market (in US$ Million), 2025-2034
- Figure 22: Global Non-Disposable Wet Wipes Market (in US$ Million), 2020-2024
- Figure 23: Global Non-Disposable Wet Wipes Market (in US$ Million), 2025-2034
- Figure 24: Global Wet Wipes Market by Material (in %), 2024 & 2034
- Figure 25: Global Woven Wet Wipes Market (in US$ Million), 2020-2024
- Figure 26: Global Woven Wet Wipes Market (in US$ Million), 2025-2034
- Figure 27: Global Non-Woven Wet Wipes Market (in US$ Million), 2020-2024
- Figure 28: Global Non-Woven Wet Wipes Market (in US$ Million), 2025-2034
- Figure 29: Global Wet Wipes Market by Distribution Channel (in %), 2024 & 2034
- Figure 30: Global Supermarkets/Hypermarkets Wet Wipes Market (in US$ Million), 2020-2024
- Figure 31: Global Supermarkets/Hypermarkets Wet Wipes Market (in US$ Million), 2025-2034
- Figure 32: Global Convenience Stores Wet Wipes Market (in US$ Million), 2020-2024
- Figure 33: Global Convenience Stores Wet Wipes Market (in US$ Million), 2025-2034
- Figure 34: Global Specialty Stores Wet Wipes Market (in US$ Million), 2020-2024
- Figure 35: Global Specialty Stores Wet Wipes Market (in US$ Million), 2025-2034
- Figure 36: Global Online Retail Wet Wipes Market (in US$ Million), 2020-2024
- Figure 37: Global Online Retail Wet Wipes Market (in US$ Million), 2025-2034
- Figure 38: Global Other Channels Wet Wipes Market (in US$ Million), 2020-2024
- Figure 39: Global Other Channels Wet Wipes Market (in US$ Million), 2025-2034
- Figure 40: Global Wet Wipes Market by Region (in %), 2024 & 2034
- Figure 41: Europe Wet Wipes Market (in US$ Million), 2020-2024
- Figure 42: Europe Wet Wipes Market (in US$ Million), 2025-2034
- Figure 43: Europe Wet Wipes Market by Country (in %), 2024 & 2034
- Figure 44: Germany Wet Wipes Market (in US$ Million), 2020-2034
- Figure 45: United Kingdom Wet Wipes Market (in US$ Million), 2020-2034
- Figure 46: France Wet Wipes Market (in US$ Million), 2020-2034
- Figure 47: Italy Wet Wipes Market (in US$ Million), 2020-2034
- Figure 48: Spain Wet Wipes Market (in US$ Million), 2020-2034
- Figure 49: Russia Wet Wipes Market (in US$ Million), 2020-2034
- Figure 50: Netherlands Wet Wipes Market (in US$ Million), 2020-2034
- Figure 51: North America Wet Wipes Market (in US$ Million), 2020-2024
- Figure 52: North America Wet Wipes Market (in US$ Million), 2025-2034
- Figure 53: North America Wet Wipes Market by Country (in %), 2024 & 2034
- Figure 54: United States Wet Wipes Market (in US$ Million), 2020-2034
- Figure 55: Canada Wet Wipes Market (in US$ Million), 2020-2034
- Figure 56: Asia Pacific Wet Wipes Market (in US$ Million), 2020-2024
- Figure 57: Asia Pacific Wet Wipes Market (in US$ Million), 2025-2034
- Figure 58: Asia Pacific Wet Wipes Market by Country (in %), 2024 & 2034
- Figure 59: China Wet Wipes Market (in US$ Million), 2020-2034
- Figure 60: Japan Wet Wipes Market (in US$ Million), 2020-2034
- Figure 61: India Wet Wipes Market (in US$ Million), 2020-2034
- Figure 62: South Korea Wet Wipes Market (in US$ Million), 2020-2034
- Figure 63: Australia Wet Wipes Market (in US$ Million), 2020-2034
- Figure 64: Indonesia Wet Wipes Market (in US$ Million), 2020-2034
- Figure 65: Latin America Wet Wipes Market (in US$ Million), 2020-2024
- Figure 66: Latin America Wet Wipes Market (in US$ Million), 2025-2034
- Figure 67: Latin America Wet Wipes Market by Country (in %), 2024 & 2034
- Figure 68: Mexico Wet Wipes Market (in US$ Million), 2020-2034
- Figure 69: Brazil Wet Wipes Market (in US$ Million), 2020-2034
- Figure 70: Argentina Wet Wipes Market (in US$ Million), 2020-2034
- Figure 71: Middle East & Africa Wet Wipes Market (in US$ Million), 2020-2024
- Figure 72: Middle East & Africa Wet Wipes Market (in US$ Million), 2025-2034
- Figure 73: Middle East & Africa Wet Wipes Market by Country (in %), 2024 & 2034
- Figure 74: Saudi Arabia Wet Wipes Market (in US$ Million), 2020-2034
- Figure 75: Turkey Wet Wipes Market (in US$ Million), 2020-2034
- Figure 76: Iran Wet Wipes Market (in US$ Million), 2020-2034
- Figure 77: UAE Wet Wipes Market (in US$ Million), 2020-2034
- Figure 78: Market Value Chain
- List of Tables
- Table 1: Global Wet Wipes Market Portraiture
- Table 2: Global Wet Wipes Market by Product (in US$ Million), 2024 & 2034
- Table 3: Personal Care Wet Wipes Market by Product (in US$ Million), 2024 & 2034
- Table 4: Global Wet Wipes Market by Disposability (in US$ Million), 2024 & 2034
- Table 5: Global Wet Wipes Market by Material (in US$ Million), 2024 & 2034
- Table 6: Global Wet Wipes Market by Distribution Channel (in US$ Million), 2024 & 2034
- Table 7: Global Wet Wipes Market by Region (in US$ Million), 2024 & 2034
- Table 8: Europe Wet Wipes Market by Country (in US$ Million), 2024 & 2034
- Table 9: North America Wet Wipes Market by Country (in US$ Million), 2024 & 2034
- Table 10: Asia Pacific Wet Wipes Market by Country (in US$ Million), 2024 & 2034
- Table 11: Latin America Wet Wipes Market by Country (in US$ Million), 2024 & 2034
- Table 12: Middle East & Africa Wet Wipes Market by Country (in US$ Million), 2024 & 2034
- Table 13: List of Key Players
Research Assistance
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