United States Personal Care Market: Market Size, Forecast, Insights, and Competitive Landscape

United States Personal Care Market: Market Size, Forecast, Insights, and Competitive Landscape


The United States personal care market is expected to grow at a CAGR of around 4.0% during 2025-2034. This report on United States personal care market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the United States personal care market by segmenting the market based on type, category, product and distributio channel. Also, detailed profiles of companies operating in the personal care market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Increase in Spending for Premium Personal Care Products
• Growing Consciousness Among Consumers

Market Challenges

• Side Effects of Cosmetics

Historical & Forecast Period

Base Year: 2024
Historical Period: 2020-2023
Forecast Period: 2025-2034

Market by Type

• Vegan
• Organic
• Inorganic

Market by Category

• Mass Products
• Premium Products

Market by Product

• Skincare/Sun Care
• Hair Care
• Makeup and Colour Cosmetic Products
• Deodorants/Fragrances
• Men's Grooming Products
• Bath and Shower
• Oral Care
• Others

Market by Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Stores
• Others


1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. United States Personal Care Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. United States Personal Care Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. United States Personal Care Market by Type
5.1. Introduction
5.2. Vegan
5.3. Organic
5.4. Inorganic
6. United States Personal Care Market by Category
6.1 Introduction
6.2 Mass Products
6.3 Premium Products
7. United States Personal Care Market by Product
7.1 Introduction
7.2 Skincare/Sun Care
7.3 Hair Care
7.4 Makeup and Colour Cosmetic Products
7.5 Deodorants/Fragrances
7.6 Men's Grooming Products
7.7 Bath and Shower
7.8 Oral Care
7.9 Others
8. United States Personal Care Market by Distribution Channel
8.1 Introduction
8.2 Supermarkets/Hypermarkets
8.3 Convenience Stores
8.4 Pharmacies and Drug Stores
8.5 Online Stores
8.6 Others
9. SWOT Analysis
10. Porter’s Five Forces
11. Market Value Chain Analysis
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Company Profiles
12.2.1. Johnson & Johnson
12.2.2. L’Oréal S.A.
12.2.3. Koninklijke Philips N.V.
12.2.4. The Procter & Gamble Company
12.2.5. Kimberly-Clark Corporation
12.2.6. The Estée Lauder Companies Inc.
12.2.7. Coty Inc.
12.2.8. Unilever Group
12.2.9. Shiseido Company Limited
12.2.10. Revlon Inc.
12.2.11. Avon Products Inc.
12.2.12. Oriflame Holding AG
List of Figures
Figure 1: United States Personal Care Market (in US$ Million), 2020-2024
Figure 2: United States Personal Care Market by Type, 2024
Figure 3: United States Personal Care Market by Category, 2024
Figure 4: United States Personal Care Market by Product, 2024
Figure 5: United States Personal Care Market by Distribution Channel, 2024
Figure 6: United States Personal Care Market (in US$ Million), 2025-2034
Figure 7: United States Personal Care Market by Type (in %), 2024 & 2034
Figure 8: United States Vegan Personal Care Market (in US$ Million), 2020-2024
Figure 9: United States Vegan Personal Care Market (in US$ Million), 2025-2034
Figure 10: United States Organic Personal Care Market (in US$ Million), 2020-2024
Figure 11: United States Organic Personal Care Market (in US$ Million), 2025-2034
Figure 12: United States Inorganic Personal Care Market (in US$ Million), 2020-2024
Figure 13: United States Inorganic Personal Care Market (in US$ Million), 2025-2034
Figure 14: United States Personal Care Market by Category (in %), 2024 & 2034
Figure 15: United States Mass Products Personal Care Market (in US$ Million), 2020-2024
Figure 16: United States Mass Products Personal Care Market (in US$ Million), 2025-2034
Figure 17: United States Premium Products Personal Care Market (in US$ Million), 2020-2024
Figure 18: United States Premium Products Personal Care Market (in US$ Million), 2025-2034
Figure 19: United States Personal Care Market by Product (in %), 2024 & 2034
Figure 20: United States Skincare/Sun Care Personal Care Market (in US$ Million), 2020-2024
Figure 21: United States Skincare/Sun Care Personal Care Market (in US$ Million), 2025-2034
Figure 22: United States Hair Care Personal Care Market (in US$ Million), 2020-2024
Figure 23: United States Hair Care Personal Care Market (in US$ Million), 2025-2034
Figure 24: United States Makeup and Colour Cosmetic Products Personal Care Market (in US$ Million), 2020-2024
Figure 25: United States Makeup and Colour Cosmetic Products Personal Care Market (in US$ Million), 2025-2034
Figure 26: United States Deodorants/Fragrances Personal Care Market (in US$ Million), 2020-2024
Figure 27: United States Deodorants/Fragrances Personal Care Market (in US$ Million), 2025-2034
Figure 28: United States Men’s Grooming Products Personal Care Market (in US$ Million), 2020-2024
Figure 29: United States Men’s Grooming Products Personal Care Market (in US$ Million), 2025-2034
Figure 30: United States Bath and Shower Personal Care Market (in US$ Million), 2020-2024
Figure 31: United States Bath and Shower Personal Care Market (in US$ Million), 2025-2034
Figure 32: United States Oral Care Personal Care Market (in US$ Million), 2020-2024
Figure 33: United States Oral Care Personal Care Market (in US$ Million), 2025-2034
Figure 34: United States Other Products Personal Care Market (in US$ Million), 2020-2024
Figure 35: United States Other Products Personal Care Market (in US$ Million), 2025-2034
Figure 36: United States Personal Care Market by Distributional Channel (in %), 2024 & 2034
Figure 37: United States Hypermarkets/Supermarkets Personal Care Market (in US$ Million), 2020-2024
Figure 38: United States Hypermarkets/Supermarkets Personal Care Market (in US$ Million), 2025-2034
Figure 39: United States Convenience Stores Personal Care Market (in US$ Million), 2020-2024
Figure 40: United States Convenience Stores Personal Care Market (in US$ Million), 2025-2034
Figure 41: United States Pharmacies and Drug Stores Personal Care Market (in US$ Million), 2020-2024
Figure 42: United States Pharmacies and Drug Stores Personal Care Market (in US$ Million), 2025-2034
Figure 43: United States Online Stores Personal Care Market (in US$ Million), 2020-2024
Figure 44: United States Online Stores Personal Care Market (in US$ Million), 2025-2034
Figure 45: United States Other Distribution Channels Personal Care Market (in US$ Million), 2020-2024
Figure 46: United States Other Distribution Channels Personal Care Market (in US$ Million), 2025-2034
Figure 47: Market Value Chain
List of Tables
Table 1: United States Personal Care Market Portraiture
Table 2: United States Personal Care Market by Type (in US$ Million), 2024 & 2034
Table 3: United States Personal Care Market by Category (in US$ Million), 2024 & 2034
Table 4: United States Personal Care Market by Product (in US$ Million), 2024 & 2034
Table 5: United States Personal Care Market by Distribution Channel (in US$ Million), 2024 & 2034
Table 6: List of Key Players

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