South East Asia E commerce Market: Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War

South East Asia E commerce Market: Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War


The Southeast Asia e-commerce market is expected to grow at a CAGR of around 10.7% during 2025-2034. This report on southeast Asia e-commerce market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the southeast Asia e-commerce market by segmenting the market based on business model, browsing medium, payment mode, offering and region. Also, detailed profiles of companies operating in the e-commerce market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Increasing Importance of Online Marketing Tools
• Implementation of 4G and 5G Technology for the Connectivity
• Increasing Number of Small and Medium Enterprises

Market Challenges

• Lack of Implementation of Technical Infrastructure in the Rural Areas

Historical & Forecast Period

Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034

Market by Business Model

• Business to Business (B2B)
• Business to Consumer (B2C)

Market by Browsing Medium

• Desktop/Laptop
• Mobile/Tablet

Market by Payment Mode

• Card Payments
• Bank Transfers
• Digital Wallets
• Cash Payments
• Other Payment Modes

Market by Offering

• Beauty & Fashion Products
• Travel & Tourism
• Electronic Products
• Household Products
• Pharmaceutical Products
• Food & Beverages
• Other Offerings

Market by Region

• Indonesia
• Malaysia
• Singapore
• Thailand
Rest of SouthEast Asia


1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Southeast Asia E-Commerce Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Southeast Asia E-Commerce Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
4.5. Impact of Russia-Ukriane War
5. Southeast Asia E-Commerce Market by Business Model
5.1. Introduction
5.2. Business to Business (B2B)
5.3. Business to Consumer (B2C)
6. Southeast Asia E-Commerce Market by Browsing Medium
6.1. Introduction
6.2. Desktop/Laptop
6.3. Mobile/Tablet
7. Southeast Asia E-Commerce Market by Payment Mode
7.1. Introduction
7.2. Card Payments
7.3. Bank Transfers
7.4. Digital Wallets
7.5. Cash Payments
7.6. Other Payment Modes
8. Southeast Asia E-Commerce Market by Offering
8.1. Introduction
8.2. Beauty & Fashion Products
8.3. Travel & Tourism
8.4. Electronic Products
8.5. Household Products
8.6. Pharmaceutical Products
8.7. Food & Beverages
8.8. Other Offerings
9. Southeast Asia E-Commerce Market by Region
9.1. Introduction
9.2. Indonesia
9.3. Malaysia
9.4. Singapore
9.5. Thailand
9.6. Rest of SouthEast Asia
10. SWOT Analysis
11. Porter’s Five Forces
12. Market Value Chain Analysis
13. Competitive Landscape
13.1. Competitive Scenario
13.2. Company Profiles
13.2.1. Alibaba Group Holding Limited
13.2.2. Amazon.com, Inc.
13.2.3. Apple, Inc.
13.2.4. Best Buy
13.2.5. eBay, Inc.
13.2.6. Flipkart Private Limited
13.2.7. JD.com, Inc.
13.2.8. The Home Depot
13.2.9. Walmart, Inc.
List of Figures
Figure 1: Southeast Asia E-Commerce Market (in US$ Million), 2020-2024
Figure 2: Southeast Asia E-Commerce Market by Business Model, 2024
Figure 3: Southeast Asia E-Commerce Market by Browsing Medium, 2024
Figure 4: Southeast Asia E-Commerce Market by Payment Mode, 2024
Figure 5: Southeast Asia E-Commerce Market by Offering, 2024
Figure 6: Southeast Asia E-Commerce Market by Region, 2024
Figure 7: Southeast Asia E-Commerce Market (in US$ Million), 2025-2034
Figure 8: Southeast Asia E-Commerce Market by Business Model (in %), 2024 & 2034
Figure 9: Southeast Asia Business to Business (B2B) E-Commerce Market (in US$ Million), 2020-2024
Figure 10: Southeast Asia Business to Business (B2B) E-Commerce Market (in US$ Million), 2025-2034
Figure 11: Southeast Asia Business to Consumer (B2C) E-Commerce Market (in US$ Million), 2020-2024
Figure 12: Southeast Asia Business to Consumer (B2C) E-Commerce Market (in US$ Million), 2025-2034
Figure 13: Southeast Asia E-Commerce Market by Browsing Medium (in %), 2024 & 2034
Figure 14: Southeast Asia Desktop/Laptop E-Commerce Market (in US$ Million), 2020-2024
Figure 15: Southeast Asia Desktop/Laptop E-Commerce Market (in US$ Million), 2025-2034
Figure 16: Southeast Asia Mobile/Tablet E-Commerce Market (in US$ Million), 2020-2024
Figure 17: Southeast Asia Mobile/Tablet E-Commerce Market (in US$ Million), 2025-2034
Figure 18: Southeast Asia E-Commerce Market by Payment Mode (in %), 2024 & 2034
Figure 19: Southeast Asia Card Payments E-Commerce Market (in US$ Million), 2020-2024
Figure 20: Southeast Asia Card Payments E-Commerce Market (in US$ Million), 2025-2034
Figure 21: Southeast Asia Bank Transfers E-Commerce Market (in US$ Million), 2020-2024
Figure 22: Southeast Asia Bank Transfers E-Commerce Market (in US$ Million), 2025-2034
Figure 23: Southeast Asia Digital Wallets E-Commerce Market (in US$ Million), 2020-2024
Figure 24: Southeast Asia Digital Wallets E-Commerce Market (in US$ Million), 2025-2034
Figure 25: Southeast Asia Cash Payments E-Commerce Market (in US$ Million), 2020-2024
Figure 26: Southeast Asia Cash Payments E-Commerce Market (in US$ Million), 2025-2034
Figure 27: Southeast Asia Other Payment Modes E-Commerce Market (in US$ Million), 2020-2024
Figure 28: Southeast Asia Other Payment Modes E-Commerce Market (in US$ Million), 2025-2034
Figure 29: Southeast Asia E-Commerce Market by Offering (in %), 2024 & 2034
Figure 30: Southeast Asia Beauty & Fashion Products E-Commerce Market (in US$ Million), 2020-2024
Figure 31: Southeast Asia Beauty & Fashion Products E-Commerce Market (in US$ Million), 2025-2034
Figure 32: Southeast Asia Travel & Tourism E-Commerce Market (in US$ Million), 2020-2024
Figure 33: Southeast Asia Travel & Tourism E-Commerce Market (in US$ Million), 2025-2034
Figure 34: Southeast Asia Electronic Products Care E-Commerce Market (in US$ Million), 2020-2024
Figure 35: Southeast Asia Electronic Products Care E-Commerce Market (in US$ Million), 2025-2034
Figure 36: Southeast Asia Household Products E-Commerce Market (in US$ Million), 2020-2024
Figure 37: Southeast Asia Household Products E-Commerce Market (in US$ Million), 2025-2034
Figure 38: Southeast Asia Pharmaceutical Products E-Commerce Market (in US$ Million), 2020-2024
Figure 39: Southeast Asia Pharmaceutical Products E-Commerce Market (in US$ Million), 2025-2034
Figure 40: Southeast Asia Food & Beverages E-Commerce Market (in US$ Million), 2020-2024
Figure 41: Southeast Asia Food & Beverages E-Commerce Market (in US$ Million), 2025-2034
Figure 42: Southeast Asia Other Offerings E-Commerce Market (in US$ Million), 2020-2024
Figure 43: Southeast Asia Other Offerings E-Commerce Market (in US$ Million), 2025-2034
Figure 44: Southeast Asia E-Commerce Market by Region (in %), 2024 & 2034
Figure 45: Indonesia E-Commerce Market (in US$ Million), 2020-2024
Figure 46: Indonesia E-Commerce Market (in US$ Million), 2025-2034
Figure 47: Malaysia E-Commerce Market (in US$ Million), 2020-2024
Figure 48: Malaysia E-Commerce Market (in US$ Million), 2025-2034
Figure 49: Singapore E-Commerce Market (in US$ Million), 2020-2024
Figure 50: Singapore E-Commerce Market (in US$ Million), 2025-2034
Figure 51: Thailand E-Commerce Market (in US$ Million), 2020-2024
Figure 52: Thailand E-Commerce Market (in US$ Million), 2025-2034
Figure 53: Rest of SouthEast Asia E-Commerce Market (in US$ Million), 2020-2024
Figure 54: Rest of SouthEast Asia E-Commerce Market (in US$ Million), 2025-2034
Figure 55: Market Value Chain
List of Tables
Table 1: Southeast Asia E-Commerce Market Portraiture
Table 2: Southeast Asia E-Commerce Market by Business Model (in US$ Million), 2024 & 2034
Table 3: Southeast Asia E-Commerce Market by Browsing Medium (in US$ Million), 2024 & 2034
Table 4: Southeast Asia E-Commerce Market by Payment Mode (in US$ Million), 2024 & 2034
Table 5: Southeast Asia E-Commerce Market by Offering (in US$ Million), 2024 & 2034
Table 6: Southeast Asia E-Commerce Market by Region (in US$ Million), 2024 & 2034
Table 7: List of Key Players

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