Sanitary Napkins Market: Global Market Size, Forecast, Insights, and Competitive Landscape

Sanitary Napkins Market: Global Market Size, Forecast, Insights, and Competitive Landscape


The global sanitary napkin market is expected to grow at a CAGR of around 5.2% during 2025-2034. This report on global sanitary napkin market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global sanitary napkin market by segmenting the market based on type, distribution channel, and region. Also, detailed profiles of companies operating in the sanitary napkin market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Rising Awareness among Women about Feminine Hygiene
• Aggressive Promotions and Marketing Strategies
• Improving Purchasing Power of Women

Market Challenges

• Low Awareness in Developing Countries

Historical & Forecast Period

Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034

Market by Type

• Menstrual Pad
• Pantyliner

Market Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Specialty Stores
• Others

Market by Region

• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
Rest of Middle East & Africa


1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Global Sanitary Napkin Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Global Sanitary Napkin Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. Global Sanitary Napkin Market by Type
5.1. Introduction
5.2. Menstrual Pad
5.3. Pantyliner
6. Global Sanitary Napkin Market by Distribution Channel
6.1. Introduction
6.2. Supermarkets and Hypermarkets
6.3. Pharmacies
6.4. Convenience Stores
6.5. Online
6.6. Specialty Stores
6.7. Others
7. Global Sanitary Napkin Market by Region
7.1 Introduction
7.2 Europe
7.2.1 Germany
7.2.2 United Kingdom
7.2.3 France
7.2.4 Italy
7.2.5 Spain
7.2.6 Russia
7.2.7 Netherlands
7.2.8 Rest of the Europe
7.3 North America
7.3.1 United States
7.3.2 Canada
7.4 Asia Pacific
7.4.1 China
7.4.2 Japan
7.4.3 India
7.4.4 South Korea
7.4.5 Australia
7.4.6 Indonesia
7.4.7 Rest of the Asia Pacific
7.5 Latin America
7.5.1 Mexico
7.5.2 Brazil
7.5.3 Argentina
7.5.4 Rest of Latin America
7.6 Middle East & Africa
7.6.1 Saudi Arabia
7.6.2 Turkey
7.6.3 Iran
7.6.4 Rest of Middle East & Africa
8. SWOT Analysis
9. Porter’s Five Forces
10. Market Value Chain Analysis
11. Competitive Landscape
11.1 Competitive Scenario
11.2 Company Profiles
11.2.1 Edgewell Personal Care Company
11.2.2 Hengan International Group Company Limited
11.2.3 Kao Corporation
11.2.4 Kimberly-Clark Corporation
11.2.5 Procter & Gamble
List of Figures
Figure 1: Global Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 2: Global Sanitary Napkin Market by Type, 2024
Figure 3: Global Sanitary Napkin Market by Distribution Channel, 2024
Figure 4: Global Sanitary Napkin Market by Region, 2024
Figure 5: Global Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 6: Global Sanitary Napkin Market by Type (in %), 2024 & 2034
Figure 7: Global Menstrual Pad Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 8: Global Menstrual Pad Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 9: Global Pantyliner Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 10: Global Pantyliner Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 11: Global Sanitary Napkin Market by Distribution Channel (in %), 2024 & 2034
Figure 12: Global Supermarkets and Hypermarkets Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 13: Global Supermarkets and Hypermarkets Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 14: Global Pharmacies Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 15: Global Pharmacies Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 16: Global Convenience Stores Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 17: Global Convenience Stores Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 18: Global Online Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 19: Global Online Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 20: Global Specialty Stores Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 21: Global Specialty Stores Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 22: Global Others Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 23: Global Others Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 24: Global Sanitary Napkin Market by Region (in %), 2024 & 2034
Figure 25: Europe Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 26: Europe Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 27: Europe Sanitary Napkin Market by Country (in %), 2024 & 2034
Figure 28: Germany Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 29: United Kingdom Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 30: France Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 31: Italy Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 32: Spain Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 33: Russia Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 34: Netherlands Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 35: North America Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 36: North America Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 37: North America Sanitary Napkin Market by Country (in %), 2024 & 2034
Figure 38: United States Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 39: Canada Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 40: Asia Pacific Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 41: Asia Pacific Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 42: Asia Pacific Sanitary Napkin Market by Country (in %), 2024 & 2034
Figure 43: China Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 44: Japan Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 45: India Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 46: South Korea Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 47: Australia Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 48: Indonesia Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 49: Latin America Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 50: Latin America Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 51: Latin America Sanitary Napkin Market by Country (in %), 2024 & 2034
Figure 52: Mexico Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 53: Brazil Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 54: Argentina Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 55: Middle East & Africa Sanitary Napkin Market (in US$ Million), 2020-2024
Figure 56: Middle East & Africa Sanitary Napkin Market (in US$ Million), 2025-2034
Figure 57: Middle East & Africa Sanitary Napkin Market by Country (in %), 2024 & 2034
Figure 58: Saudi Arabia Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 59: Turkey Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 60: Iran Sanitary Napkin Market (in US$ Million), 2020-2034
Figure 61: Market Value Chain
List of Tables
Table 1: Global Sanitary Napkin Market Portraiture
Table 2: Global Sanitary Napkin Market by Type (in US$ Million), 2024 & 2034
Table 3: Global Sanitary Napkin Market by Distribution Channel (in US$ Million), 2024 & 2034
Table 4: Global Sanitary Napkin Market by Region (in US$ Million), 2024 & 2034
Table 5: Europe Sanitary Napkin Market by Country (in US$ Million), 2024 & 2034
Table 6: North America Sanitary Napkin Market by Country (in US$ Million), 2024 & 2034
Table 7: Asia Pacific Sanitary Napkin Market by Country (in US$ Million), 2024 & 2034
Table 8: Latin America Sanitary Napkin Market by Country (in US$ Million), 2024 & 2034
Table 9: Middle East & Africa Sanitary Napkin Market by Country (in US$ Million), 2024 & 2034
Table 10: List of Key Players

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