Internet advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape
The global internet advertising market is expected to grow at a CAGR of around 15.8% during 2025-2034. This report on global internet advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global internet advertising market by segmenting the market based on enterprise size, industry vertical, platform type, ad format, pricing model and region. Also, detailed profiles of companies operating in the internet advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Market Drivers
• Extensive Adoption of Smartphones
• Emergence of High-Speed Internet
• Proliferation of Social Media
Market Challenges
• Rise in Adoption of Ad-Blockers to Avoid Online Advertising
Historical & Forecast Period
Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034
Market by Enterprise Size
• Large Enterprises
• Small & Medium-Sized Enterprises
Market by Industry Vertical
• Automotive
• Healthcare
• Media & Entertainment
• BFSI
• Education
• Retail & Consumer Goods
• Transport & Tourism
• IT & Telecom
• Others
Market by Platform Type
• Mobile
• Desktop & Laptop
• Others
Market by Ad Format
• Search Engine Advertising/Search Engine Marketing
• Display Advertising
• Mobile Advertising
• Social Media Advertising
• Video Advertising
• Online Classifieds Ads
• Others
Market by Pricing Model
• Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
• Performance Based Advertising
• Hybrid
• Others
Market by Region
• Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
• North America
United States
Canada
• Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
• Latin America
Mexico
Brazil
Argentina
Rest of Latin America
• Middle East & Africa
Saudi Arabia
Turkey
Iran
United Arab Emirates
Rest of Middle East & Africa
- 1. Preface
- 1.1 Objective
- 1.2 Target Audience & Key Offerings
- 1.3 Report’s Scope
- 1.4 Research Methodology
- 1.4.1 Phase I
- 1.4.2 Phase II
- 1.4.3 Phase III
- 1.5 Assumptions
- 2. Key Insights
- 3. Global Internet Advertising Market
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Challenges
- 4. Global Internet Advertising Market Analysis
- 4.1. Market Portraiture
- 4.2. Market Size
- 4.3. Market Forecast
- 4.4. Impact of COVID-19
- 5. Global Internet Advertising Market by Enterprise Size
- 5.1. Introduction
- 5.2. Large Enterprises
- 5.3. Small & Medium-Sized Enterprises
- 6. Global Internet Advertising Market by Industry Vertical
- 6.1. Introduction
- 6.2. Automotive
- 6.3. Healthcare
- 6.4. Media & Entertainment
- 6.5. BFSI
- 6.6. Education
- 6.7. Retail & Consumer Goods
- 6.8. Transport & Tourism
- 6.9. IT & Telecom
- 6.10. Others
- 7. Global Internet Advertising Market by Platform Type
- 7.1. Introduction
- 7.2. Mobile
- 7.3. Desktop & Laptop
- 7.4. Others
- 8. Global Internet Advertising Market by Ad Format
- 8.1. Introduction
- 8.2. Search Engine Advertising/Search Engine Marketing
- 8.3. Display Advertising
- 8.4. Mobile Advertising
- 8.5. Social Media Advertising
- 8.6. Video Advertising
- 8.7. Online Classifieds Ads
- 8.8. Others
- 9. Global Internet Advertising Market by Pricing Model
- 9.1. Introduction
- 9.2. COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM)
- 9.3. Performance Based Advertising
- 9.4. Hybrid
- 9.5. Others
- 10. Global Internet Advertising Market by Region
- 10.1 Introduction
- 10.2 Europe
- 10.2.1 Germany
- 10.2.2 United Kingdom
- 10.2.3 France
- 10.2.4 Italy
- 10.2.5 Spain
- 10.2.6 Russia
- 10.2.7 Netherlands
- 10.2.8 Rest of the Europe
- 10.3 North America
- 10.3.1 United States
- 10.3.2 Canada
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Indonesia
- 10.4.7 Rest of the Asia Pacific
- 10.5 Latin America
- 10.5.1 Mexico
- 10.5.2 Brazil
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
- 10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 Turkey
- 10.6.3 Iran
- 10.6.4 United Arab Emirates
- 10.6.5 Rest of Middle East & Africa
- 11. SWOT Analysis
- 12. Porter’s Five Forces
- 13. Market Value Chain Analysis
- 14. Competitive Landscape
- 14.1. Competitive Scenario
- 14.2. Company Profiles
- 14.2.1. Adobe Systems Inc.
- 14.2.2. Alibaba group holdings limited
- 14.2.3. Amazon Web Services Inc.
- 14.2.4. Google llc
- 14.2.5. Baidu Inc.
- 14.2.6. Microsoft corporation
- 14.2.7. Amazon web services Inc.
- 14.2.8. International business machines corporation
- 14.2.9. Facebook Inc.
- 14.2.10. Twitter Inc.
- 14.2.11. Verizon communication Inc.
- 14.2.12. Hulu llc.
- List of Figures
- Figure 1: Global Internet Advertising Market (in US$ Million), 2020-2024
- Figure 2: Global Internet Advertising Market by Enterprise Size, 2024
- Figure 3: Global Internet Advertising Market by Industry Vertical, 2024
- Figure 4: Global Internet Advertising Market by Platform Type, 2024
- Figure 5: Global Internet Advertising Market by Ad Format, 2024
- Figure 6: Global Internet Advertising Market by Pricing Model, 2024
- Figure 7: Global Internet Advertising Market by Region, 2024
- Figure 8: Global Internet Advertising Market (in US$ Million), 2025-2034
- Figure 9: Global Internet Advertising Market by Enterprise Size (in %), 2024 & 2034
- Figure 10: Global Large Enterprises Internet Advertising Market (in US$ Million), 2020-2024
- Figure 11: Global Large Enterprises Internet Advertising Market (in US$ Million), 2025-2034
- Figure 12: Global Small & Medium-Sized Enterprises Internet Advertising Market (in US$ Million), 2020-2024
- Figure 13: Global Small & Medium-Sized Enterprises Internet Advertising Market (in US$ Million), 2025-2034
- Figure 14: Global Internet Advertising Market by Industry Vertical (in %), 2024 & 2034
- Figure 15: Global Automotive Internet Advertising Market (in US$ Million), 2020-2024
- Figure 16: Global Automotive Internet Advertising Market (in US$ Million), 2025-2034
- Figure 17: Global Healthcare Internet Advertising Market (in US$ Million), 2020-2024
- Figure 18: Global Healthcare Internet Advertising Market (in US$ Million), 2025-2034
- Figure 19: Global Media & Entertainment Internet Advertising Market (in US$ Million), 2020-2024
- Figure 20: Global Media & Entertainment Internet Advertising Market (in US$ Million), 2025-2034
- Figure 21: Global BFSI Internet Advertising Market (in US$ Million), 2020-2024
- Figure 22: Global BFSI Internet Advertising Market (in US$ Million), 2025-2034
- Figure 23: Global Education Internet Advertising Market (in US$ Million), 2020-2024
- Figure 24: Global Education Internet Advertising Market (in US$ Million), 2025-2034
- Figure 25: Global Retail & Consumer Goods Internet Advertising Market (in US$ Million), 2020-2024
- Figure 26: Global Retail & Consumer Goods Internet Advertising Market (in US$ Million), 2025-2034
- Figure 27: Global Transport & Tourism Internet Advertising Market (in US$ Million), 2020-2024
- Figure 28: Global Transport & Tourism Internet Advertising Market (in US$ Million), 2025-2034
- Figure 29: Global IT & Telecom Internet Advertising Market (in US$ Million), 2020-2024
- Figure 30: Global IT & Telecom Internet Advertising Market (in US$ Million), 2025-2034
- Figure 31: Global Other Industry Vertical Internet Advertising Market (in US$ Million), 2020-2024
- Figure 32: Global Other Industry Vertical Internet Advertising Market (in US$ Million), 2025-2034
- Figure 33: Global Internet Advertising Market by Platform Type (in %), 2024 & 2034
- Figure 34: Global Mobile Internet Advertising Market (in US$ Million), 2020-2024
- Figure 35: Global Mobile Internet Advertising Market (in US$ Million), 2025-2034
- Figure 36: Global Desktop & Laptop Internet Advertising Market (in US$ Million), 2020-2024
- Figure 37: Global Desktop & Laptop Internet Advertising Market (in US$ Million), 2025-2034
- Figure 38: Global Other Platform Type Internet Advertising Market (in US$ Million), 2020-2024
- Figure 39: Global Other Platform Type Internet Advertising Market (in US$ Million), 2025-2034
- Figure 40: Global Internet Advertising Market by Ad Format (in %), 2024 & 2034
- Figure 41: Global Search Engine Advertising/Search Engine Marketing Internet Advertising Market (in US$ Million), 2020-2024
- Figure 42: Global Search Engine Advertising/Search Engine Marketing Internet Advertising Market (in US$ Million), 2025-2034
- Figure 43: Global Display Advertising Internet Advertising Market (in US$ Million), 2020-2024
- Figure 44: Global Display Advertising Internet Advertising Market (in US$ Million), 2025-2034
- Figure 45: Global Mobile Advertising Internet Advertising Market (in US$ Million), 2020-2024
- Figure 46: Global Mobile Advertising Internet Advertising Market (in US$ Million), 2025-2034
- Figure 47: Global Social Media Advertising Internet Advertising Market (in US$ Million), 2020-2024
- Figure 48: Global Social Media Advertising Internet Advertising Market (in US$ Million), 2025-2034
- Figure 49: Global Video Advertising Internet Advertising Market (in US$ Million), 2020-2024
- Figure 50: Global Video Advertising Internet Advertising Market (in US$ Million), 2025-2034
- Figure 51: Global Online Classifieds Ads Internet Advertising Market (in US$ Million), 2020-2024
- Figure 52: Global Online Classifieds Ads Internet Advertising Market (in US$ Million), 2025-2034
- Figure 53: Global Other Ad Format Internet Advertising Market (in US$ Million), 2020-2024
- Figure 54: Global Other Ad Format Internet Advertising Market (in US$ Million), 2025-2034
- Figure 55: Global Internet Advertising Market by Pricing Model (in %), 2024 & 2034
- Figure 56: Global Cost Per Thousand (CPM)/Cost-Per-Mille (CPM) Internet Advertising Market (in US$ Million), 2020-2024
- Figure 57: Global Cost Per Thousand (CPM)/Cost-Per-Mille (CPM) Internet Advertising Market (in US$ Million), 2025-2034
- Figure 58: Global Performance Based Advertising Internet Advertising Market (in US$ Million), 2020-2024
- Figure 59: Global Performance Based Advertising Internet Advertising Market (in US$ Million), 2025-2034
- Figure 60: Global Hybrid Internet Advertising Market (in US$ Million), 2020-2024
- Figure 61: Global Hybrid Internet Advertising Market (in US$ Million), 2025-2034
- Figure 62: Global Other Pricing Model Internet Advertising Market (in US$ Million), 2020-2024
- Figure 63: Global Other Pricing Model Internet Advertising Market (in US$ Million), 2025-2034
- Figure 64: Global Internet Advertising Market by Region (in %), 2024 & 2034
- Figure 65: Europe Internet Advertising Market (in US$ Million), 2020-2024
- Figure 66: Europe Internet Advertising Market (in US$ Million), 2025-2034
- Figure 67: Europe Internet Advertising Market by Country (in %), 2024 & 2034
- Figure 68: Germany Internet Advertising Market (in US$ Million), 2017-2030
- Figure 69: United Kingdom Internet Advertising Market (in US$ Million), 2017-2030
- Figure 70: France Internet Advertising Market (in US$ Million), 2017-2030
- Figure 71: Italy Internet Advertising Market (in US$ Million), 2017-2030
- Figure 72: Spain Internet Advertising Market (in US$ Million), 2017-2030
- Figure 73: Russia Internet Advertising Market (in US$ Million), 2017-2030
- Figure 74: Netherlands Internet Advertising Market (in US$ Million), 2017-2030
- Figure 75: North America Internet Advertising Market (in US$ Million), 2020-2024
- Figure 76: North America Internet Advertising Market (in US$ Million), 2025-2034
- Figure 77: North America Internet Advertising Market by Country (in %), 2024 & 2034
- Figure 78: United States Internet Advertising Market (in US$ Million), 2017-2030
- Figure 79: Canada Internet Advertising Market (in US$ Million), 2017-2030
- Figure 80: Asia Pacific Internet Advertising Market (in US$ Million), 2020-2024
- Figure 81: Asia Pacific Internet Advertising Market (in US$ Million), 2025-2034
- Figure 82: Asia Pacific Internet Advertising Market by Country (in %), 2024 & 2034
- Figure 83: China Internet Advertising Market (in US$ Million), 2017-2030
- Figure 84: Japan Internet Advertising Market (in US$ Million), 2017-2030
- Figure 85: India Internet Advertising Market (in US$ Million), 2017-2030
- Figure 86: South Korea Internet Advertising Market (in US$ Million), 2017-2030
- Figure 87: Australia Internet Advertising Market (in US$ Million), 2017-2030
- Figure 88: Indonesia Internet Advertising Market (in US$ Million), 2017-2030
- Figure 89: Latin America Internet Advertising Market (in US$ Million), 2020-2024
- Figure 90: Latin America Internet Advertising Market (in US$ Million), 2025-2034
- Figure 91: Latin America Internet Advertising Market by Country (in %), 2024 & 2034
- Figure 92: Mexico Internet Advertising Market (in US$ Million), 2017-2030
- Figure 93: Brazil Internet Advertising Market (in US$ Million), 2017-2030
- Figure 94: Argentina Internet Advertising Market (in US$ Million), 2017-2030
- Figure 95: Middle East & Africa Internet Advertising Market (in US$ Million), 2020-2024
- Figure 96: Middle East & Africa Internet Advertising Market (in US$ Million), 2025-2034
- Figure 97: Middle East & Africa Internet Advertising Market by Country (in %), 2024 & 2034
- Figure 98: Saudi Arabia Internet Advertising Market (in US$ Million), 2017-2030
- Figure 99: Turkey Internet Advertising Market (in US$ Million), 2017-2030
- Figure 100: Iran Internet Advertising Market (in US$ Million), 2017-2030
- Figure 101: UAE Internet Advertising Market (in US$ Million), 2017-2030
- Figure 102: Market Value Chain
- List of Tables
- Table 1: Global Internet Advertising Market Portraiture
- Table 2: Global Internet Advertising Market by Enterprise Size (in US$ Million), 2024 & 2034
- Table 3: Global Internet Advertising Market by Industry Vertical (in US$ Million), 2024 & 2034
- Table 4: Global Internet Advertising Market by Platform Type (in US$ Million), 2024 & 2034
- Table 5: Global Internet Advertising Market by Ad Format (in US$ Million), 2024 & 2034
- Table 6: Global Internet Advertising Market by Pricing Model (in US$ Million), 2024 & 2034
- Table 7: Global Internet Advertising Market by Region (in US$ Million), 2024 & 2034
- Table 8: Europe Internet Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 9: North America Internet Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 10: Asia Pacific Internet Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 11: Latin America Internet Advertising Market by Country (in US$ Million), 2024 & 2034
- Table 12: Middle East & Africa Internet Advertising Market by Country (in US$ Million),
- 2024 & 2034
- Table 13: List of Key Players
Research Assistance
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