Advertising Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine
The global advertising market is expected to grow at a CAGR of around 4.4% during 2025-2034. This report on global advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global advertising market by segmenting the market based on type and region. Also, detailed profiles of companies operating in the advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Market Drivers
• Increased Advancement in Technologies • Increased Utilization of Artificial Intelligence
Market Challenges
• High Costs
Historical & Forecast Period
Base Year: 2024 Historical Period: 2020-2024 Forecast Period: 2025-2034
Market by Type
• Television Advertising • Print Advertising • Radio Advertising • Outdoor Advertising • Internet Advertising • Mobile Advertising • Cinema Advertising
Market by Region
• Europe Germany United Kingdom France Italy Spain Russia Netherlands Rest of Europe • North America United States Canada • Asia Pacific China Japan India South Korea Australia Indonesia Rest of Asia Pacific • Latin America Mexico Brazil Argentina Rest of Latin America • Middle East & Africa Saudi Arabia Turkey Iran United Arab Emirates Rest of Middle East & Africa
1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Global Advertising Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Global Advertising Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
4.5. Impact of Russia-Ukraine War
5. Global Advertising Market by Type
5.1. Introduction
5.2. Television Advertising
5.3. Print Advertising
5.4. Radio Advertising
5.5. Outdoor Advertising
5.6. Internet Advertising
5.7. Mobile Advertising
5.8. Cinema Advertising
6. Global Advertising Market by Region
6.1. Introduction
6.2. Europe
6.2.1. Germany
6.2.2. United Kingdom
6.2.3. France
6.2.4. Italy
6.2.5. Spain
6.2.6. Russia
6.2.7. Netherlands
6.2.8. Rest of the Europe
6.3. North America
6.3.1. United States
6.3.2. Canada
6.4. Asia Pacific
6.4.1. China
6.4.2. Japan
6.4.3. India
6.4.4. South Korea
6.4.5. Australia
6.4.6. Indonesia
6.4.7. Rest of the Asia Pacific
6.5. Latin America
6.5.1. Mexico
6.5.2. Brazil
6.5.3. Argentina
6.5.4. Rest of Latin America
6.6. Middle East & Africa
6.6.1. Saudi Arabia
6.6.2. Turkey
6.6.3. Iran
6.6.4. United Arab Emirates
6.6.5. Rest of Middle East & Africa
7. SWOT Analysis
8. Porter’s Five Forces
9. Market Value Chain Analysis
10. Competitive Landscape
10.1. Competitive Scenario
10.2. Company Profiles
10.2.1. Avail Advertising India Pvt Ltd
10.2.2. Creation Infoways Pvt. Ltd
10.2.3. Omnicom Group Inc.
10.2.4. Publicis Groupe
10.2.5. Purnima Advertising Agency Pvt. Ltd
10.2.6. The DDB Mudra Group
10.2.7. The Interpublic Group of Companies, Inc.
10.2.8. Triverse Advertising Pvt. Ltd
10.2.9. WPP Group PLC
List of Figures
Figure 1: Global Advertising Market (in US$ Million), 2020-2024
Figure 2: Global Advertising Market by Type, 2024
Figure 3: Global Advertising Market by Region, 2024
Figure 4: Global Advertising Market (in US$ Million), 2025-2034
Figure 5: Global Advertising Market by Type (in %), 2024 & 2034
Figure 6: Global Television Advertising Market (in US$ Million), 2020-2024
Figure 7: Global Television Advertising Market (in US$ Million), 2025-2034
Figure 8: Global Print Advertising Market (in US$ Million), 2020-2024
Figure 9: Global Print Advertising Market (in US$ Million), 2025-2034
Figure 10: Global Radio Advertising Market (in US$ Million), 2020-2024
Figure 11: Global Radio Advertising Market (in US$ Million), 2025-2034
Figure 12: Global Outdoor Advertising Market (in US$ Million), 2020-2024
Figure 13: Global Outdoor Advertising Market (in US$ Million), 2025-2034
Figure 14: Global Internet Advertising Market (in US$ Million), 2020-2024
Figure 15: Global Internet Advertising Market (in US$ Million), 2025-2034
Figure 16: Global Mobile Advertising Market (in US$ Million), 2020-2024
Figure 17: Global Mobile Advertising Market (in US$ Million), 2025-2034
Figure 18: Global Cinema Advertising Market (in US$ Million), 2020-2024
Figure 19: Global Cinema Advertising Market (in US$ Million), 2025-2034
Figure 20: Global Advertising Market by Region (in %), 2024 & 2034
Figure 21: Europe Advertising Market (in US$ Million), 2020-2024
Figure 22: Europe Advertising Market (in US$ Million), 2025-2034
Figure 23: Europe Advertising Market by Country (in %), 2024 & 2034
Figure 24: Germany Advertising Market (in US$ Million), 2020-2034
Figure 25: United Kingdom Advertising Market (in US$ Million), 2020-2034
Figure 26: France Advertising Market (in US$ Million), 2020-2034
Figure 27: Italy Advertising Market (in US$ Million), 2020-2034
Figure 28: Spain Advertising Market (in US$ Million), 2020-2034
Figure 29: Russia Advertising Market (in US$ Million), 2020-2034
Figure 30: Netherlands Advertising Market (in US$ Million), 2020-2034
Figure 31: North America Advertising Market (in US$ Million), 2020-2024
Figure 32: North America Advertising Market (in US$ Million), 2025-2034
Figure 33: North America Advertising Market by Country (in %), 2024 & 2034
Figure 34: United States Advertising Market (in US$ Million), 2020-2034
Figure 35: Canada Advertising Market (in US$ Million), 2020-2034
Figure 36: Asia Pacific Advertising Market (in US$ Million), 2020-2024
Figure 37: Asia Pacific Advertising Market (in US$ Million), 2025-2034
Figure 38: Asia Pacific Advertising Market by Country (in %), 2024 & 2034
Figure 39: China Advertising Market (in US$ Million), 2020-2034
Figure 40: Japan Advertising Market (in US$ Million), 2020-2034
Figure 41: India Advertising Market (in US$ Million), 2020-2034
Figure 42: South Korea Advertising Market (in US$ Million), 2020-2034
Figure 43: Australia Advertising Market (in US$ Million), 2020-2034
Figure 44: Indonesia Advertising Market (in US$ Million), 2020-2034
Figure 45: Latin America Advertising Market (in US$ Million), 2020-2024
Figure 46: Latin America Advertising Market (in US$ Million), 2025-2034
Figure 47: Latin America Advertising Market by Country (in %), 2024 & 2034
Figure 48: Mexico Advertising Market (in US$ Million), 2020-2034
Figure 49: Brazil Advertising Market (in US$ Million), 2020-2034
Figure 50: Argentina Advertising Market (in US$ Million), 2020-2034
Figure 51: Middle East & Africa Advertising Market (in US$ Million), 2020-2024
Figure 52: Middle East & Africa Advertising Market (in US$ Million), 2025-2034
Figure 53: Middle East & Africa Advertising Market by Country (in %), 2024 & 2034
Figure 54: Saudi Arabia Advertising Market (in US$ Million), 2020-2034
Figure 55: Turkey Advertising Market (in US$ Million), 2020-2034
Figure 56: Iran Advertising Market (in US$ Million), 2020-2034
Figure 57: UAE Advertising Market (in US$ Million), 2020-2034
Figure 58: Market Value Chain
List of Tables
Table 1: Global Advertising Market Portraiture
Table 2: Global Advertising Market by Type (in US$ Million), 2024 & 2034
Table 3: Global Advertising Market by Region (in US$ Million), 2024 & 2034
Table 4: Europe Advertising Market by Country (in US$ Million), 2024 & 2034
Table 5: North America Advertising Market by Country (in US$ Million), 2024 & 2034
Table 6: Asia Pacific Advertising Market by Country (in US$ Million), 2024 & 2034
Table 7: Latin America Advertising Market by Country (in US$ Million), 2024 & 2034
Table 8: Middle East & Africa Advertising Market by Country (in US$ Million),