Action Figures Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War
The global action figures market is expected to grow at a CAGR of around 8.1% during 2025-2034. This report on global action figures market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global action figures market by segmenting the market based on material type, age group, gender, distribution channel and region. Also, detailed profiles of companies operating in the action figures market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Market Drivers
• Product Innovation • Increasing Digitalization
Market Challenges
• Increasing Reliance on Online Games
Historical & Forecast Period
Base Year: 2024 Historical Period: 2020-2024 Forecast Period: 2025-2034
• Europe Germany United Kingdom France Italy Spain Russia Netherlands Rest of Europe • North America United States Canada • Asia Pacific China Japan India South Korea Australia Indonesia Rest of Asia Pacific • Latin America Mexico Brazil Argentina Rest of Latin America • Middle East & Africa Saudi Arabia Turkey Iran United Arab Emirates Rest of Middle East & Africa
1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Global Action Figures Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Global Action Figures Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
4.5. Impact of Russia-Ukraine War
5. Global Action Figures Market by Material Type
5.1. Introduction
5.2. Plastic
5.3. Silicon
5.4. Others
6. Global Action Figures Market by Age Group
6.1. Introduction
6.2. Up-to 5 Years
6.3. 5 to 10 Years
6.4. Above 10 Years
7. Global Action Figures Market by Gender
7.1. Introduction
7.2. Boys
7.3. Girls
7.4. Neutral
8. Global Action Figures Market by Distribution Channels
8.1. Introduction
8.2. Supermarkets/Hypermarkets
8.3. Specialty Stores
8.4. Departmental Stores
8.5. Online Channels
8.6. Others
9. Global Action Figures Market by Region
9.1. Introduction
9.2. Europe
9.2.1. Germany
9.2.2. United Kingdom
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Russia
9.2.7. Netherlands
9.2.8. Rest of the Europe
9.3. North America
9.3.1. United States
9.3.2. Canada
9.4. Asia Pacific
9.4.1. China
9.4.2. Japan
9.4.3. India
9.4.4. South Korea
9.4.5. Australia
9.4.6. Indonesia
9.4.7. Rest of the Asia Pacific
9.5. Latin America
9.5.1. Mexico
9.5.2. Brazil
9.5.3. Argentina
9.5.4. Rest of Latin America
9.6. Middle East & Africa
9.6.1. Saudi Arabia
9.6.2. Turkey
9.6.3. Iran
9.6.4. United Arab Emirates
9.6.5. Rest of Middle East & Africa
10. SWOT Analysis
11. Porter’s Five Forces
12. Market Value Chain Analysis
13. Competitive Landscape
13.1. Competitive Scenario
13.2. Company Profiles
13.2.1. Bandai Namco
13.2.2. Hasbro Inc.
13.2.3. Hot Toys
13.2.4. JAKKs Pacific Inc.
13.2.5. KOTOBUKIYA CO. LTD.
13.2.6. LEGO System A/S
13.2.7. Mattel Inc.
13.2.8. McFarlane Toys
13.2.9. National Entertainment Collectibles Association
13.2.10. Playmates Toys Ltd.
13.2.11. Spin Master Corp.
13.2.12. Square Enix Holdings Co, Ltd
List of Figures
Figure 1: Global Action Figures Market (in US$ Million), 2020-2024
Figure 2: Global Action Figures Market by Material Type, 2024
Figure 3: Global Action Figures Market by Age Group, 2024
Figure 4: Global Action Figures Market by Gender, 2024
Figure 5: Global Action Figures Market by Distribution Channel, 2024
Figure 6: Global Action Figures Market by Region, 2024
Figure 7: Global Action Figures Market (in US$ Million), 2025-2034
Figure 8: Global Action Figures Market by Material Type (in %), 2024 & 2034
Figure 9: Global Plastic Action Figures Market (in US$ Million), 2020-2024
Figure 10: Global Plastic Action Figures Market (in US$ Million), 2025-2034
Figure 11: Global Silicon Action Figures Market (in US$ Million), 2020-2024
Figure 12: Global Silicon Action Figures Market (in US$ Million), 2025-2034
Figure 13: Global Other Material Types Action Figures Market (in US$ Million), 2020-2024
Figure 14: Global Other Material Types Action Figures Market (in US$ Million), 2025-2034
Figure 15: Global Action Figures Market by Age Group (in %), 2024 & 2034
Figure 16: Global Up-to 5 Years Action Figures Market (in US$ Million), 2020-2024
Figure 17: Global Up-to 5 Years Action Figures Market (in US$ Million), 2025-2034
Figure 18: Global 5 to 10 Years Action Figures Market (in US$ Million), 2020-2024
Figure 19: Global 5 to 10 Years Action Figures Market (in US$ Million), 2025-2034
Figure 20: Global Above 10 Years Action Figures Market (in US$ Million), 2020-2024
Figure 21: Global Above 10 Years Action Figures Market (in US$ Million), 2025-2034
Figure 22: Global Action Figures Market by Gender (in %), 2024 & 2034
Figure 23: Global Boys Action Figures Market (in US$ Million), 2020-2024
Figure 24: Global Boys Action Figures Market (in US$ Million), 2025-2034
Figure 25: Global Girls Action Figures Market (in US$ Million), 2020-2024
Figure 26: Global Girls Action Figures Market (in US$ Million), 2025-2034
Figure 27: Global Action Figures Market by Distribution Channel (in %), 2024 & 2034
Figure 28: Global Supermarkets/Hypermarkets Action Figures Market (in US$ Million), 2020-2024
Figure 29: Global Supermarkets/Hypermarkets Action Figures Market (in US$ Million), 2020-2034
Figure 30: Global Specialty Stores Action Figures Market (in US$ Million), 2020-2024
Figure 31: Global Specialty Stores Action Figures Market (in US$ Million), 2025-2034
Figure 32: Global Departmental Stores Action Figures Market (in US$ Million), 2020-2024
Figure 33: Global Departmental Stores Action Figures Market (in US$ Million), 2025-2034
Figure 34: Global Online Channels Action Figures Market (in US$ Million), 2020-2024
Figure 35: Global Online Channels Action Figures Market (in US$ Million), 2025-2034
Figure 36: Global Other Distribution Channels Action Figures Market (in US$ Million), 2020-2024
Figure 37: Global Other Distribution Channels Action Figures Market (in US$ Million), 2025-2034
Figure 38: Global Action Figures Market by Region (in %), 2024 & 2034
Figure 39: Europe Action Figures Market (in US$ Million), 2020-2024
Figure 40: Europe Action Figures Market (in US$ Million), 2025-2034
Figure 41: Europe Action Figures Market by Country (in %), 2024 & 2034
Figure 42: Germany Action Figures Market (in US$ Million), 2020-2034
Figure 43: United Kingdom Action Figures Market (in US$ Million), 2020-2034
Figure 44: France Action Figures Market (in US$ Million), 2020-2034
Figure 45: Italy Action Figures Market (in US$ Million), 2020-2034
Figure 46: Spain Action Figures Market (in US$ Million), 2020-2034
Figure 47: Russia Action Figures Market (in US$ Million), 2020-2034
Figure 48: Netherlands Action Figures Market (in US$ Million), 2020-2034
Figure 49: North America Action Figures Market (in US$ Million), 2020-2024
Figure 50: North America Action Figures Market (in US$ Million), 2025-2034
Figure 51: North America Action Figures Market by Country (in %), 2024 & 2034
Figure 52: United States Action Figures Market (in US$ Million), 2020-2034
Figure 53: Canada Action Figures Market (in US$ Million), 2020-2034
Figure 54: Asia Pacific Action Figures Market (in US$ Million), 2020-2024
Figure 55: Asia Pacific Action Figures Market (in US$ Million), 2025-2034
Figure 56: Asia Pacific Action Figures Market by Country (in %), 2024 & 2034
Figure 57: China Action Figures Market (in US$ Million), 2020-2034
Figure 58: Japan Action Figures Market (in US$ Million), 2020-2034
Figure 59: India Action Figures Market (in US$ Million), 2020-2034
Figure 60: South Korea Action Figures Market (in US$ Million), 2020-2034
Figure 61: Australia Action Figures Market (in US$ Million), 2020-2034
Figure 62: Indonesia Action Figures Market (in US$ Million), 2020-2034
Figure 63: Latin America Action Figures Market (in US$ Million), 2020-2024
Figure 64: Latin America Action Figures Market (in US$ Million), 2025-2034
Figure 65: Latin America Action Figures Market by Country (in %), 2024 & 2034
Figure 66: Mexico Action Figures Market (in US$ Million), 2020-2034
Figure 67: Brazil Action Figures Market (in US$ Million), 2020-2034
Figure 68: Argentina Action Figures Market (in US$ Million), 2020-2034
Figure 69: Middle East & Africa Action Figures Market (in US$ Million), 2020-2024
Figure 70: Middle East & Africa Action Figures Market (in US$ Million), 2025-2034
Figure 71: Middle East & Africa Action Figures Market by Country (in %), 2024 & 2034
Figure 72: Saudi Arabia Action Figures Market (in US$ Million), 2020-2034
Figure 73: Turkey Action Figures Market (in US$ Million), 2020-2034
Figure 74: Iran Action Figures Market (in US$ Million), 2020-2034
Figure 75: UAE Action Figures Market (in US$ Million), 2020-2034
Figure 76: Market Value Chain
List of Tables
Table 1: Global Action Figures Market Portraiture
Table 2: Global Action Figures Market by Material Type (in US$ Million), 2024 & 2034
Table 3: Global Action Figures Market by Age Group (in US$ Million), 2024 & 2034
Table 4: Global Action Figures Market by Gender (in US$ Million), 2024 & 2034
Table 5: Global Action Figures Market by Distribution Channel (in US$ Million), 2024 & 2034
Table 6: Global Action Figures Market by Region (in US$ Million), 2024 & 2034
Table 7: Europe Action Figures Market by Country (in US$ Million), 2024 & 2034
Table 8: North America Action Figures Market by Country (in US$ Million), 2024 & 2034
Table 9: Asia Pacific Action Figures Market by Country (in US$ Million), 2024 & 2034
Table 10: Latin America Action Figures Market by Country (in US$ Million), 2024 & 2034
Table 11: Middle East & Africa Action Figures Market by Country (in US$ Million),