Survey of Lawyers at Major Law Firms, Use of Podcasts

Survey of Lawyers at Major Law Firms, Use of Podcasts

Table 2.1.2 shows the breakdown by predominant legal field. Respondents in intellectual property and tax have the highest percentage of those who have been interviewed (28.57%), while no respondents in energy, international trade, and

regulatory/healthcare had been interviewed for a legal podcast.

Table 2.1.3 shows the breakdown by age of respondent. The tendency to have been interviewed correlated strongly and positively with personal age. Respondents aged 60 or over have the highest percentage of those who have been interviewed (32.43%), while those aged 30 or under have the lowest rate (5%). For all age groups, the tendency to be interviewed correlated positively with personal age.

Table 2.1.4 shows the breakdown by gender of respondent. A much higher percentage of female respondents have been interviewed (20.38%) compared to male respondents (4.60%). Transgender rates are highest but the sample size is very small in this cohort.

This study sheds light on the frequency at which lawyers make, agree to interview for or listen to podcasts on legal issues, broken down by various demographic variables. In addition, the study presents data on how important lawyers view podcasts as a marketing and brand building tool.

According to the data, among lawyers at major law firms, the plurality (37.90%) reported that they listen to podcasts on legal issues ""more or less never"". However, nearly 30% of lawyers sampled listen to podcasts on legal issues at least a few times per month and more than 16.5%, at least weekly. The frequency of podcast listening also varied significantly by predominant legal field, with lawyers in antitrust/competition law reporting the highest frequency of listening."