Category: Marketing
Marketing market research reports by Primary Research Group
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Survey of College Paid Digital Ad Marketing Practices
Survey of College Paid Digital Ad Marketing Practices This report looks closely at how colleges are using paid ads from Google, Bing, Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn and Twitter. The study provides specific data on 2023-24 academic year spending on each of these services, an ... Read More
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Survey of Use of Artificial Intelligence in College Marketing
Survey of Use of Artificial Intelligence in College Marketing A plurality of 22.86% chose somewhat useful while 14.29% chose extremely useful and the same percentage chose very useful. All of those choosing “extremely useful” were from colleges with fewer than 8,000 students. By college type, 60% o ... Read More
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Survey of Use of Instagram in Higher Education Marketing, 2023
Survey of Use of Instagram in Higher Education Marketing, 2023 Number of followers was positively correlated with both annual tuition charged and size of institution defined by total enrollment. Colleges with fewer than 1,500 students had a mean of 6,691 followers while those with more than 10,000 e ... Read More
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Survey of Use of TikTok for College Marketing
Survey of Use of TikTok for College Marketing We will concentrate on those who found it either extremely useful or very useful. Who were they? First, they were much more likely to be individuals who are specialized in social media or digital marketing rather than those with a title indicating that t ... Read More
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