Innovations in Dietary Supplements: Brand Tactics and Consumer Trends (2023-2025)

The report “Innovations in Dietary Supplements: Brand Tactics and Consumer Trends (2023-2025)” is approximately 16,000 words (62 pages). It provides an analysis of supplement brand tactics, followed by an overview of consumer trends, government regulations, and market dynamics.

Leading experts and innovators in dietary supplements, consumer packaged goods, and nutritional sciences participated in the primary research process of this report. Their insights could help the supplements industry and its investors to better align with current market conditions and public health goals. The analysis also includes case studies of disruptive supplement startups.

Many of these startups have received substantial backing from venture capital firms. Dietary supplements category growth taps into trends of self-improvement, health/wellness, and even the digital health phenomenon of “the quantified self,” in defiance of some consumer and regulatory skepticism.

In addition to creating new or transformed categories, startup-led disruption invites new demographics to participate in established categories they may have overlooked. While usage even among brand-loyal customers may be seasonal, many brands have already factored this variability into their approaches. But will they be profitable? How will this impact public health? This report leverages industry expertise, analyzes brand tactics, and identifies consumer trends to find answers.

The report also surfaces over 50 quantitative insights within its strategically-oriented, highly qualitative structure. This includes data visualizations that illuminate the disruptions, opportunities, and trends in the global supplements industry.

METHODOLOGY
The publisher excels at identifying the strategies and patterns within complex data, gathered through exhaustive research. This process includes publicly available sources, such as annual reports, academic journals, consumer surveys, trade publications, industry symposia, and podcasts, along with interviews and inputs from a wide network of market experts and internal knowledge. Strategic perspectives are leveraged from across the value chain and from relevant tech vendors causing disruptions or reconfigurations in markets.

Information is filtered and validated through this lens of expertise and scrutiny, or contextualized to expose differences in results and industry disagreements. Perceptions of current trends, as reflected in reporting, often translate into actions and investments with consequences. The many hyperlinks included throughout this report help to ensure that important figures, strategic statements, and other market characterizations are easily and fully traceable.

All of this analysis is delivered within an actionable framework that outlines best practices, proposes innovations or adaptations, and extracts insights from case studies. Infographics and imagery are used to express key concepts and enliven this comprehensive overview where appropriate.

COMPANIES MENTIONED
A selection of companies mentioned in this report includes:

• Bellway
• Cuure
• Doseology Sciences
• GNC Holdings (General Nutrition Centers)
• Momentous/Amp Human
• Obvi
• OK Capsule
• Psyched Wellness
• Ritual
• UNOMED