Generative AI for Marketing: Use Cases, Technological Developments, and Trends (2023-2025)

Generative AI for Marketing: Use Cases, Technological Developments, and Trends (2023-2025)

The “Generative AI for Marketing: Use Cases, Technological Developments, and Trends (2023-2025)” report is over 12,000 words (53 pages). The report leverages primary research interviews with marketing and communications leaders, as well as generative AI startup founders. It is arranged into 3 core sections, which analyze the potential impact of generative AI, especially on marketing.

Creative application suites, combined with MarTech for targeting and running campaigns, already transformed the role of marketing departments and agencies in the business world. Generative AI is now leveling up that tech stack even more, as this report documents through interviews with marketing leaders and other forms of data collection.

By identifying prominent use cases, technological developments, and trends across the marketing applications of generative AI, this report can influence best practices for marketing, as well as growth strategies for generative AI companies targeting marketers. By carefully identifying and categorizing major themes, the report supplies marketing or even cross-functional teams with an abundance of useful discussion points, helping them to power through any change resistance. For those in need of hard numbers, the report provides those, as well, in focused subsections and data visualizations.

The report also surfaces over 50 quantitative insights within its strategically-oriented, highly qualitative structure. This includes data visualizations that illuminate the opportunities and threats in generative AI.

METHODOLOGY
The publisher excels at identifying the strategies and patterns within complex data, gathered through exhaustive research. This process includes publicly available sources, such as annual reports, academic journals, consumer surveys, trade publications, industry symposia, and podcasts, along with interviews and inputs from a wide network of market experts and internal knowledge. Strategic perspectives are leveraged from across the value chain and from relevant tech vendors causing disruptions or reconfigurations in markets.

Information is filtered and validated through this lens of expertise and scrutiny, or contextualized to expose differences in results and industry disagreements. Perceptions of current trends, as reflected in reporting, often translate into actions and investments with consequences. The many hyperlinks included throughout this report help to ensure that important figures, strategic statements, and other market characterizations are easily and fully traceable.

All of this analysis is delivered within an actionable framework that outlines best practices, proposes innovations or adaptations, and extracts insights from case studies. Infographics and imagery are used to express key concepts and enliven this comprehensive overview where appropriate.

COMPANIES MENTIONED
A selection of companies mentioned in this report includes:
• Google
• Microsoft
• Midjourney
• NightCafe Studio
• OpenAI
• Peech
• TheGist