B2B Sales Enablement: New Technologies, Tactics, and Trends (2022-2025)

The report “B2B Sales Enablement: New Technologies, Tactics, and Trends (2022-2025)” is approximately 11,000 words (47 pages). This bird’s-eye view of B2B sales, captured in an easily downloadable PDF, can inform busy professionals and support corporate e-learning programs.

For decades now, B2B sales enablement tools have aspired to streamline the processes of sales, with mixed results. However, B2B prospects are expected to delay their decision-making and scrutinize costs this year and next, which will inspire tactical adjustments from sales, potentially making the process more “high-touch.”

In the near term, teams will leverage AI for highly creative sales collateral. Long-term, there could be B2B selling in the metaverse, at least for certain segments that benefit from enhanced visualizations of technical features.

Sales efficiency, generally calculated by dividing the gross revenue generated by the sales team by their total costs, can be a useful metric for illuminating the true costs of low-value tasks or the gains made through technology.