Wallpaper Market Share, Size, Trends, Industry Analysis Report, By Type (Vinyl-based Wallpaper, Nonwoven Wallpaper); By End-Use (Commercial, Residential), By Region; Segment Forecast, 2024 - 2032

Wallpaper Market Share, Size, Trends, Industry Analysis Report, By Type (Vinyl-based Wallpaper, Nonwoven Wallpaper); By End-Use (Commercial, Residential), By Region; Segment Forecast, 2024 - 2032



The global wallpaper market size is expected to reach USD 2.67 billion by 2032 according to a new study by Polaris Market Research. The report “Wallpaper Market Share, Size, Trends, Industry Analysis Report, By Type (Vinyl-based Wallpaper, Nonwoven Wallpaper); By End-Use (Commercial, Residential), By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The prominent factors favoring the global market growth include an increase in the proliferation of customized wallpapers and their varied applications. Customization and diverse ways of applications are giving strength to the demand for the industry. Individuals who are fond of decorating their homes with various beautiful patterns, colors, and other favorites prefer these to make their home more attractive.

Moreover, with the latest advancements in digital printing, several enterprises have been commenced that are customizing these to design business interiors in the name of their brand The customized business interiors have proved to be effective in growing the efficiency of work in the offices. Besides, in the offices and commercial surroundings, the graphics also assist in marketing. Therefore, this factor may drive the growth in the forecasting period.

Commercial is expected to lead the segment in 2021, with the largest revenue share. The prime factor driving the demand is the increased number of restaurants, malls, etc. While the residential is projected to rise at the highest with a rise in penetration of wallpaper market in residential areas and growing demand for cost friendly wallpapers.

An upswing in disposable income and intensifying urbanization is the major driving factor for industry growth. The rising disposable incomes in countries have augmented the purchasing power of people. Owing to these, the demand and expenditures have increased. The ever-increasing urban population witnesses a significant availability of numerous convenience stores that offer several kinds to a large group of people.

According to migrationportaldata.org, most of the world’s population exists in urban areas. Moreover, as per the United Nations Department of Economic and Social Affairs in 2018, it is estimated that around 55% of the overall world’s population lives in an urban area and is likely to rise to 68% by 2050. Therefore, it may support the industry growth in the forecasting years.

Market Participants such as Osborne & Little, Grandeco, Lilycolor Co., York Wallcoverings, AS Creation Tapeten AG, The Romo Group, Asian Paints, Brewster, Erismann & Cie. GmbH, F. Schumacher & Co., ShinHan WallCovering, Graham & Brown, Gratex, 4Walls, Laura Ashley Holdings PLC, LEN-TEX Corporation, Marburger Tapetenfabrik, Sangetsu Corp., and Tapetenfabrik Gebr. Rasch GmbH & Co. KG,. are some of the key players operating worldwide.

Polaris Market Research has segmented the wallpaper market report based on type, end-use, and region:

Wallpaper, Type Outlook (Revenue - USD Billion, 2016 - 2028)

- Vinyl-based

- Nonwoven

Wallpaper, End-Use Outlook (Revenue - USD Billion, 2016 - 2028)

- Commercial

- Residential

Wallpaper, Regional Outlook (Revenue - USD Billion, 2016 - 2028)

- North America

- U.S.

- Canada

- Europe

- France

- Germany

- UK

- Italy

- Spain

- Netherlands

- Austria

- Asia Pacific

- China

- India

- Japan

- Malaysia

- South Korea

- Indonesia

- Latin America

- Mexico

- Brazil

- Argentina

- Middle East & Africa

- UAE

- Saudi Arabia

- Israel

- South Africa


1. Introduction
1. Report Description
1. Objectives of the Study
2. Market Scope
3. Assumptions
2. Stakeholders
2. Executive Summary
1. Market Highlights
3. Research Methodology
1. Overview
1. Data Mining
2. Data Sources
1. Primary Sources
2. Secondary Sources
4. Wallpaper Market Insights
1. Wallpaper – Industry snapshot
2. Wallpaper Market Dynamics
1. Drivers and Opportunities
1. Development of wallpapers with better durability and aesthetics
2. Advancements in digital printing
2. Restraints and Challenges
1. Competition from paint & coating manufacturers
2. High upfront costs levied by wallpaper
3. Porter’s Five Forces Analysis
1. Bargaining Power of Suppliers (Moderate)
2. Threats of New Entrants: (Low)
3. Bargaining Power of Buyers (Moderate)
4. Threat of Substitute (Moderate)
5. Rivalry among existing firms (High)
4. PESTLE Analysis
5. Wallpaper Market Industry trends
6. COVID-19 Impact Analysis
5. Global Wallpaper Market, by Type
1. Key Findings
2. Introduction
1. Global Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
3. Vinyl-based
1. Vinyl-based Wallpaper Market, by Region, 2016 - 2028 (USD Billion)
4. Nonwoven
1. Nonwoven Wallpaper Market, by Region, 2016 - 2028 (USD Billion)
6. Global Wallpaper Market, by End-Use
1. Key Findings
2. Introduction
1. Global Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
3. Commercial
1. Commercial Wallpaper Market, by Region, 2016 - 2028 (USD Billion)
4. Residential
1. Residential Wallpaper Market, by Region, 2016 - 2028 (USD Billion)
7. Global Wallpaper Market, by Geography
1. Key findings
2. Introduction
1. Wallpaper Market Assessment, By Geography, 2016 - 2028 (USD Billion)
3. Wallpaper Market – North America
1. North America: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. North America: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
3. Wallpaper Market – U.S.
1. U.S.: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. U.S.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
4. Wallpaper Market – Canada
1. Canada: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Canada.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
4. Wallpaper Market – Europe
1. Europe: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Europe: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
3. Wallpaper Market – UK
1. UK: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. UK: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
4. Wallpaper Market – France
1. France: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. France: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
5. Wallpaper Market – Germany
1. Germany: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Germany: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
6. Wallpaper Market – Italy
1. Italy: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Italy: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
7. Wallpaper Market – Spain
1. Spain: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Spain: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
8. Wallpaper Market – Netherlands
1. Netherlands: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Netherlands: Wallpaper Market, by Type, 2016 - 2028 (USD Billion) )
9. Wallpaper Market – Austria
1. Austria: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Austria: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
5. Wallpaper Market – Asia-Pacific
1. Asia Pacific: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Asia Pacific: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
3. Wallpaper Market – China
1. China: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. China: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
4. Wallpaper Market – India
1. India: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. India.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
5. Wallpaper Market – Malaysia
1. Malaysia: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Malaysia: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
6. Wallpaper Market – Japan
1. Japan: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Japan: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
7. Wallpaper Market – Indonesia
1. Indonesia: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Indonesia: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
8. Wallpaper Market – South Korea
1. South Korea: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. South Korea.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
6. Wallpaper Market – Middle East & Africa
1. Middle East & Africa: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Middle East & Africa.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
3. Wallpaper Market – Saudi Arabia
1. Saudi Arabia: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Saudi Arabia.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
4. Wallpaper Market – UAE
1. UAE: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. UAE: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
5. Wallpaper Market – Israel
1. Israel: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Israel: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
6. Wallpaper Market – South Africa
1. South Africa: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. South Africa: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
7. Wallpaper Market – Latin America
1. Latin America: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Latin America: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
3. Wallpaper Market – Mexico
1. Mexico: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Mexico.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
4. Wallpaper Market – Brazil
1. Brazil: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Brazil.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
5. Wallpaper Market – Argentina
1. Argentina: Wallpaper Market, by End-Use, 2016 - 2028 (USD Billion)
2. Argentina.: Wallpaper Market, by Type, 2016 - 2028 (USD Billion)
8. Competitive Landscape
1. Expansion and Acquisition Analysis
1. Expansion
2. Acquisitions
2. Partnerships/Collaborations/Agreements/Exhibitions
9. Company Profiles
1. 4Walls
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
2. AS Creation Tapeten AG
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
3. Asian Paints
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
4. Brewster
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
5. Erismann & Cie. GmbH
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
6. F. Schumacher & Co.
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
7. Graham & Brown
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
8. Grandeco
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
9. Gratex
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
10. Laura Ashley Holdings PLC
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
11. LEN-TEX Corporation
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
12. Lilycolor Co.
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
13. Marburger Tapetenfabrik
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
14. Osborne & Little
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
15. Sangetsu Corp.
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
16. ShinHan WallCovering
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
17. Tapetenfabrik Gebr. Rasch GmbH & Co. KG
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
18. The Romo Group
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development
19. York Wallcoverings
1. Company Overview
2. Financial Performance
3. Product Benchmarking
4. Recent Development

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