Virtual Fitting Room Market Share, Size, Trends, Industry Analysis Report, By End-use (Physical Store, Virtual Store), By Component, By Application, By Region, And Segment Forecasts, 2023 - 2032
The global virtual fitting room market size is expected to reach USD 33.63 billion by 2032, according to a new study by Polaris Market Research. The report “Virtual Fitting Room Market Share, Size, Trends, Industry Analysis Report, By End-use (Physical Store, Virtual Store), By Component, By Application, By Region, And Segment Forecasts, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Growth is anticipated to be driven by the increasing utilization of high-tech simulations that replicate in-person buying experiences using advanced 3D technologies. Moreover, the integration of digital transformation technologies, including Artificial Intelligence (AI) and augmented Reality (AR), is expected to unlock multiple growth opportunities for virtual fitting rooms in the foreseeable future. Retailers are finding virtual try-on technology highly advantageous, leading to a significant rise in consumer adoption and preference within the current market landscape.
Moreover, companies are actively innovating to enhance the sensory experience of online shoppers, particularly in terms of tactile perception, fabric feel, & texture recognition. These advancements are aimed at reducing return rates and fostering brand loyalty. Additionally, virtual fitting room technology collects extensive data, empowering marketing analytics teams to improve customer experiences and strengthen brand recognition. This breakthrough in the retail industry utilizes purchase data to inform future business strategies, consequently driving market growth throughout the forecast period.
Consumers' spending habits on social media platforms are widely known for their constant desire for new purchases. The rise of 'haul culture' on platforms such as Instagram, YouTube, and TikTok has resulted in significant negative impacts, particularly in terms of returns and waste. This trend involves individuals excessively buying clothing items, showcasing them on camera, and providing reviews. While these videos may offer insights for viewers on what to buy and avoid, they also foster an unprecedented level of consumerism that can be problematic.
Innovations are the key to the development of the industry. In line with this, recently, in April 2023, it introduced a pilot program for virtual fitting rooms to cater to its extensive customer base. Through this technology, customers can generate a personalized 3D avatar by inputting their body measurements, gender, and other relevant data. This enables them to virtually experience how clothing items fit and determine the appropriate size.
Virtual Fitting Room Market Report Highlights
Service segment expected to register steady growth, as key players focus more on consulting and allied services
Beauty & cosmetics have grown at the fastest rate, owing to the growing popularity of e-marketplaces
Europe region held the largest share, owing to the presence of high-income individuals with high discretionary income
The global key market players include Autumn Rock, ELSE Corp., FXGear, Metail, Fit Analytics, Zugara, Sizebay, and Magic Mirror
Polaris Market Research has segmented the virtual fitting room market report based on component, application, end-use, and region:
Virtual Fitting Room, Component Outlook (Revenue - USD Billion, 2023 - 2032)
Hardware
Software
On-premise
Cloud
Services
Installation
Support & Maintenance
Consulting
Virtual Fitting Room, Application Outlook (Revenue - USD Billion, 2023 - 2032)
Apparel
Beauty & Cosmetic
Eyewear
Footwear
Others
Virtual Fitting Room, End Use Method Outlook (Revenue - USD Billion, 2023 - 2032)
Physical Store
Virtual Store
Virtual Fitting Room, Regional Outlook (Revenue - USD Billion, 2023 - 2032)
North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Latin America
Argentina
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa