The global over-the-top video market size is expected to reach USD 319.66 billion by 2034, according to a new study by Polaris Market Research. The report “Over-The-Top Video Market Size, Share, Trends, Industry Analysis Report: By Devices (Mobile Devices, Laptop, Desktops, Set-Top Box, and Gaming Consoles), Revenue Model, Deployment Model, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034 gives a detailed insight into current market dynamics and provides analysis on future market growth.
Over-the-top (OTT) video platforms focus on delivering high-quality and personalized content, enhancing customer engagement and satisfaction. A diverse content library spanning multiple genres, formats, and languages enhances platform appeal. By offering premium content that resonates with viewers, OTT platforms foster subscriber loyalty and attract new audiences seeking convenience and varied viewing options anytime, anywhere.
The over-the-top video market growth is driven by continuous advancements in broadband services, which enhance connectivity and user experience for digital platforms. During the COVID-19 pandemic, there was a notable surge in OTT service adoption, driven by increased demand for uninterrupted entertainment.
The over-the-top video market demand is expanding due to its affordability compared to traditional cable or satellite TV. OTT platforms offer flexible pricing plans that cater to various budgets, unlocking a vast content library without the burden of expensive conventional TV packages. This financial accessibility broadens the appeal of streaming services, attracting a wider audience.
Over-The-Top Video Market Report Highlights
The mobile devices segment dominated the market in 2024. This is attributed to the advancements in smartphone technology, such as user-friendly interfaces, high-speed internet connectivity, and improved video streaming capabilities, which have significantly improved the mobile viewing experience.
Advertising video on demand (AVOD) segment is expected to hold the largest over-the-top video market share during the forecast period. The increasing internet penetration has contributed to the expansion of the AVOD market.
North America is expected to dominate the market during the forecast period, offering a developing landscape for internet service providers, particularly in the US and Canada.
The over-the-top video market in Europe accounts for the second largest market share due to the various factors. These include strong foundations such as high disposable incomes, advanced technology, and a well-established media industry.
Major players in the market include Microsoft Corporation; Yahoo Inc.; Amazon.com; Google Inc.; Netflix Inc.; Roku, Inc.; Hulu; Apple, Inc.; Akamai Technologies; Meta, Inc; Limelight Networks, Inc.; and Tencent Holdings Ltd.
Over-The-Top Video Market Segmentation
By Devices Outlook
Mobile Devices
Laptops
Desktops
Set-Top Boxes
Gaming Consoles
By Revenue Model Outlook
Subscription Video on Demand (SVOD)
Transactional Video on Demand (TVOD)
Advertising Video on Demand (AVOD)
Others
By Deployment Model Outlook
On-Premise
Cloud-Based
By Regional Outlook
North America
- US
- Canada
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Vietnam
- Rest of Asia Pacific
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of the Middle East & Africa
- Mexico
- Brazil
- Argentina
- Rest of Latin America
- 1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
- 2. Executive Summary
- 2.1. Market Highlights
- 3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
- 4. Global Over-The-Top Video Market Insights
- 4.1. Over-The-Top Video Market – Revenue Model Snapshot
- 4.2. Over-the-top Video Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Rapidly Increasing OTT Platforms
- 4.2.1.2. Flexibility and Ease-of-Use
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High Subscription Rates
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Over-The-Top Video Market Revenue Model Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
- 5. Global Over-The-Top Video Market, by Devices
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Over-The-Top Video Market, By Devices, 2020–2034 (USD Billion)
- 5.3. Mobile Devices
- 5.3.1. Global Over-The-Top Video Market, Mobile Devices, by Region, 2020–2034 (USD Billion)
- 5.4. Laptops
- 5.4.1. Global Over-The-Top Video Market, by Laptops, by Region, 2020–2034 (USD Billion)
- 5.5. Desktops
- 5.5.1. Global Over-The-Top Video Market, by Desktops, by Region, 2020–2034 (USD Billion)
- 5.6. Set-Top Boxes
- 5.6.1. Global Over-The-Top Video Market, by Set-Top Boxes, by Region, 2020–2034 (USD Billion)
- 5.7. Gaming Consoles
- 5.7.1. Global Over-The-Top Video Market, by Gaming Consoles, by Region, 2020–2034 (USD Billion)
- 6. Global Over-The-Top Video Market, by Revenue Model
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 6.3. Subscription Video on Demand (SVOD)
- 6.3.1. Global Over-The-Top Video Market, by, by Region, Subscription Video on Demand (SVOD) 2020–2034 (USD Billion)
- 6.4. Transactional Video on Demand (TVOD)
- 6.4.1. Global Over-The-Top Video Market, by Transactional Video on Demand (TVOD), by Region, 2020–2034 (USD Billion)
- 6.5. Advertising Video on Demand (AVOD)
- 6.5.1. Global Over-The-Top Video Market, by Advertising Video on Demand (AVOD), by Region, 2020–2034 (USD Billion)
- 6.6. Others
- 6.6.1. Global Over-The-Top Video Market, by Others, by Region, 2020–2034 (USD Billion)
- 7. Global Over-The-Top Video Market, Deployment Model
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 7.3. On-Premise
- 7.3.1. Global Over-The-Top Video Market, by On-Premise, by Region, 2020–2034 (USD Billion)
- 7.4. Cloud-Based
- 7.4.1. Global Over-The-Top Video Market, by Cloud-Based, by Region, 2020–2034 (USD Billion)
- 8. Global Over-The-Top Video Market, by Geography
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Over-The-Top Video Market Assessment, by Geography, 2020–2034 (USD Billion)
- 8.3. Over-The-Top Video Market – North America
- 8.3.1. North America: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.3.2. North America: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.3.3. North America: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.3.4. North America: Over-The-Top Video Market, by Form, 2020–2034 (USD Billion)
- 8.3.5. Over-The-Top Video Market – US
- 8.3.5.1. US: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.3.5.2. US: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.3.5.3. US: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.3.5.4. US: Over-The-Top Video Market, by Form, 2020–2034 (USD Billion)
- 8.3.6. Over-The-Top Video Market – Canada
- 8.3.6.1. Canada: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.3.6.2. Canada: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.3.6.3. Canada: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.3.6.4. Canada: Over-The-Top Video Market, by Form, 2020–2034 (USD Billion)
- 8.4. Over-The-Top Video Market – Europe
- 8.4.1. Europe: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.2. Europe: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.3. Europe: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.4.4. Europe: Over-The-Top Video Market, by Form, 2020–2034 (USD Billion)
- 8.4.5. Over-The-Top Video Market – UK
- 8.4.5.1. UK: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.5.2. UK: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.5.3. UK: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.4.6. Over-The-Top Video Market – France
- 8.4.6.1. France: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.6.2. France: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.6.3. France: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.4.7. Over-The-Top Video Market – Germany
- 8.4.7.1. Germany: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.7.2. Germany: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.7.3. Germany: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.4.8. Over-The-Top Video Market – Italy
- 8.4.8.1. Italy: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.8.2. Italy: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.8.3. Italy: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.4.9. Over-The-Top Video Market – Spain
- 8.4.9.1. Spain: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.9.2. Spain: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.9.3. Spain: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.4.9.4. Over-The-Top Video Market – Netherlands
- 8.4.9.5. Netherlands: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.9.6. Netherlands: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.9.7. Netherlands: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.4.10. Over-The-Top Video Market – Russia
- 8.4.10.1. Russia: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.10.2. Russia: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.10.3. Russia: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.4.11. Over-The-Top Video Market – Rest of Europe
- 8.4.11.1. Rest of Europe: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.4.11.2. Rest of Europe: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.4.11.3. Rest of Europe: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5. Over-The-Top Video Market – Asia Pacific
- 8.5.1. Asia Pacific: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.2. Asia Pacific: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.3. Asia Pacific: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5.4. Over-The-Top Video Market – China
- 8.5.4.1. China: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.4.2. China: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.4.3. China: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5.5. Over-The-Top Video Market – India
- 8.5.5.1. India: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.5.2. India: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.5.3. India: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5.6. Over-The-Top Video Market – Malaysia
- 8.5.6.1. Malaysia: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.6.2. Malaysia: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.6.3. Malaysia: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5.7. Over-The-Top Video Market – Japan
- 8.5.7.1. Japan: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.7.2. Japan: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.7.3. Japan: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5.7.4. Japan: Over-The-Top Video Market, by Form, 2020–2034 (USD Billion)
- 8.5.8. Over-The-Top Video Market – Indonesia
- 8.5.8.1. Indonesia: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.8.2. Indonesia: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.8.3. Indonesia: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5.9. Over-The-Top Video Market – South Korea
- 8.5.9.1. South Korea: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.9.2. South Korea: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.9.3. South Korea: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5.10. Over-The-Top Video Market – Australia
- 8.5.10.1. Australia: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.10.2. Australia: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.10.3. Australia: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.5.11. Over-The-Top Video Market – Rest of Asia Pacific
- 8.5.11.1. Rest of Asia Pacific: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.5.11.2. Rest of Asia Pacific: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.5.11.3. Rest of Asia Pacific: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.6. Over-The-Top Video Market – Middle East & Africa
- 8.6.1. Middle East & Africa: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.6.2. Middle East & Africa: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.6.3. Middle East & Africa: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.6.4. Over-The-Top Video Market – Saudi Arabia
- 8.6.4.1. Saudi Arabia: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.6.4.2. Saudi Arabia: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.6.4.3. Saudi Arabia: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.6.5. Over-The-Top Video Market – UAE
- 8.6.5.1. UAE: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.6.5.2. UAE: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.6.5.3. UAE: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.6.6. Over-The-Top Video Market – Israel
- 8.6.6.1. Israel: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.6.6.2. Israel: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.6.6.3. Israel: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.6.7. Over-The-Top Video Market – South Africa
- 8.6.7.1. South Africa: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.6.7.2. South Africa: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.6.7.3. South Africa: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.6.8. Over-The-Top Video Market – Rest of Middle East & Africa
- 8.6.8.1. Rest of Middle East & Africa: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.6.8.2. Rest of Middle East & Africa: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.6.8.3. Rest of Middle East & Africa: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.7. Over-The-Top Video Market – Latin America
- 8.7.1. Latin America: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.7.2. Latin America: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.7.3. Latin America: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.7.4. Over-The-Top Video Market – Mexico
- 8.7.4.1. Mexico: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.7.4.2. Mexico: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.7.4.3. Mexico: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.7.5. Over-The-Top Video Market – Brazil
- 8.7.5.1. Brazil: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.7.5.2. Brazil: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.7.5.3. Brazil: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.7.6. Over-The-Top Video Market – Argentina
- 8.7.6.1. Argentina: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.7.6.2. Argentina: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.7.6.3. Argentina: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 8.7.7. Over-The-Top Video Market – Rest of Latin America
- 8.7.7.1. Rest of Latin America: Over-The-Top Video Market, by Devices, 2020–2034 (USD Billion)
- 8.7.7.2. Rest of Latin America: Over-The-Top Video Market, by Revenue Model, 2020–2034 (USD Billion)
- 8.7.7.3. Rest of Latin America: Over-The-Top Video Market, by Deployment Model, 2020–2034 (USD Billion)
- 9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
- 10. Company Profiles
- 10.1. Akamai Technologies
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Amazon.com
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Apple, Inc.
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Google Inc.
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Hulu
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Limelight Networks, Inc.
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Meta, Inc
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Microsoft Corporation
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Netflix Inc.
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Roku, Inc.
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Tencent Holdings Ltd.
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. Yahoo Inc.
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook