Video Processing Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Hardware, Platform, Services); By Application; By Content Type; By Vertical; By Region; Segment Forecast, 2024 - 2032

Video Processing Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Hardware, Platform, Services); By Application; By Content Type; By Vertical; By Region; Segment Forecast, 2024 - 2032



The global video processing platform market size is expected to reach USD 20.40 billion by 2032, according to a new study by Polaris Market Research. The report “Video Processing Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Hardware, Platform, Services); By Application; By Content Type; By Vertical; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Video processing includes video filters to extract the appealing video after the modifications by using image resizing, trimming, brightness, and fade-in and fade-out. These are just a few examples of basic video processing procedures. The rising consumer interest in the entertainment sector is, in a way, driving new growth opportunities for video processing platforms, as the companies in this sector are working on advertisement and content creation in the form of video clips to convey the effectiveness of the product or service to a wider audience.

Based on the State of Video Marketing Survey 2023 Report, around 91% of the firms utilized video creation as a marketing strategy among survey participants, which is 86% in 2022. Video-making has been gaining traction since 2016, with an adoption rate of 61%. This can be attributable to increased awareness about the product and the ease of conveying information, including user queries and issues. The effectiveness of video processing platforms is assisting hugely in meeting the company's ongoing requirements, fueling its demand in the coming years.

The COVID-19 pandemic stimulated the demand for video meetings by companies due to the lockdown and evolution of the work-from-home model. The rising adoption of cloud models is enabling companies to reduce the installation costs of video processing platforms. Ateme and Google Cloud enabled the digital transformation of broadcasters with their complete video distribution solutions due to the shift in consumer preferences in adopting media. This cloud incorporation provides the reliability, scalability, and security that broadcasters need. As companies come forward to cater to industrial needs, there will be huge potential for the expansion of video processing platforms in the coming years.

Video Processing Platform Market Report Highlights

Platform segment is anticipated to witness the highest growth in the coming years due to the rising incorporation of advanced technologies by market players.

Dynamic ad insertion segment accounted for the largest market share owing to its effectiveness in assisting the monetization of broadcasting services.

Real-time/live segment is projected to experience a larger revenue share due to the rising adoption of competitive exam coaching in educational institutions.

Asia Pacific is expected to have the fastest growth owing to the increasing adoption of smartphones driven by lower data costs, fueling demand for streaming services.

The global players include Ateme, Avid Technology, AWS Elemental, Amagi, Akamai Technologies, Beamr, Bitmovin, Brightcove, Evertz, Edgio, Haivision & Kaltura.

Polaris Market Research has segmented the video processing platform market report based on component, application, content type, vertical, and region:

Video Processing Platform, Component Outlook (Revenue - USD Billion, 2019 - 2032)

Hardware

Platform

Services

Video Processing Platform, Application Outlook (Revenue - USD Billion, 2019 - 2032)

Video Upload & Ingestion

Dynamic Ad Insertion

Video Transcoding & Processing

Video Hosting

Content Rendering

Other Applications

Video Processing Platform, Content-Type Outlook (Revenue - USD Billion, 2019 - 2032)

Real-time/Live

On-demand

Video Processing Platform, Vertical Outlook (Revenue - USD Billion, 2019 - 2032)

BFSI

Education

Government & Defense

Healthcare & Life Sciences

IT & Telecommunications

Manufacturing

Media & Entertainment

Retail & Consumer Goods

Other Verticals

Video Processing Platform, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa


1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. Global Video Processing Platform Market Insights
4.1. Video Processing Platform – Industry Snapshot
4.2. Video Processing Platform Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Rising quality concerns in online streaming services are boosting the demand for video processing platforms
4.2.1.2. Increasing adoption of 4K and higher resolution formats
4.2.2. Restraints and Challenges
4.2.2.1. High initial investment for advanced video processing platforms
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTLE Analysis
4.5. Video Processing Platform Industry Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. Global Video Processing Platform Market, by Application
5.1. Key Findings
5.2. Introduction
5.2.1. Global Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
5.3. Video Upload & Ingestion
5.3.1. Global Video Processing Platform Market, by Video Upload & Ingestion, by Region, 2019-2032 (USD Billion)
5.4. Dynamic Ad Insertion
5.4.1. Global Video Processing Platform Market, by Dynamic Ad Insertion, by Region, 2019-2032 (USD Billion)
5.5. Video Transcoding & Processing
5.5.1. Global Video Processing Platform Market, by Video Transcoding & Processing, by Region, 2019-2032 (USD Billion)
5.6. Video Hosting
5.6.1. Global Video Processing Platform Market, by Video Hosting, by Region, 2019-2032 (USD Billion)
5.7. Content Rendering
5.7.1. Global Video Processing Platform Market, by Content Rendering, by Region, 2019-2032 (USD Billion)
5.8. Other Applications
5.8.1. Global Video Processing Platform Market, by Other Applications, by Region, 2019-2032 (USD Billion)
6. Global Video Processing Platform Market, by Component
6.1. Key Findings
6.2. Introduction
6.2.1. Global Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
6.3. Hardware
6.3.1. Global Video Processing Platform Market, by Hardware, by Region, 2019-2032 (USD Billion)
6.4. Platform
6.4.1. Global Video Processing Platform Market, by Platform, by Region, 2019-2032 (USD Billion)
6.5. Services
6.5.1. Global Video Processing Platform Market, by Services, by Region, 2019-2032 (USD Billion)
7. Global Video Processing Platform Market, by Vertical
7.1. Key Findings
7.2. Introduction
7.2.1. Global Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
7.3. BFSI
7.3.1. Global Video Processing Platform Market, by BFSI, by Region, 2019-2032 (USD Billion)
7.4. Education
7.4.1. Global Video Processing Platform Market, by Education, by Region, 2019-2032 (USD Billion)
7.5. Government & Defense
7.5.1. Global Video Processing Platform Market, by Government & Defense, by Region, 2019-2032 (USD Billion)
7.6. Healthcare & Life Sciences
7.6.1. Global Video Processing Platform Market, by Healthcare & Life Sciences, by Region, 2019-2032 (USD Billion)
7.7. IT & Telecommunications
7.7.1. Global Video Processing Platform Market, by IT & Telecommunications, by Region, 2019-2032 (USD Billion)
7.8. Manufacturing
7.8.1. Global Video Processing Platform Market, by Manufacturing, by Region, 2019-2032 (USD Billion)
7.9. Media & Entertainment
7.9.1. Global Video Processing Platform Market, by Media & Entertainment, by Region, 2019-2032 (USD Billion)
7.10. Retail & Consumer Goods
7.10.1. Global Video Processing Platform Market, by Retail & Consumer Goods, by Region, 2019-2032 (USD Billion)
7.11. Other Verticals
7.11.1. Global Video Processing Platform Market, by Other Verticals, by Region, 2019-2032 (USD Billion)
8. Global Video Processing Platform Market, by Content Type
8.1. Key Findings
8.2. Introduction
8.2.1. Global Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
8.3. Real-time/Live
8.3.1. Global Video Processing Platform Market, by Real-time/Live, by Region, 2019-2032 (USD Billion)
8.4. On-demand
8.4.1. Global Video Processing Platform Market, by On-demand, by Region, 2019-2032 (USD Billion)
9. Global Video Processing Platform Market, by Geography
9.1. Key findings
9.2. Introduction
9.2.1. Video Processing Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
9.3. Video Processing Platform Market – North America
9.3.1. North America: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.3.2. North America: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.3.3. North America: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.3.4. North America: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.3.5. Video Processing Platform Market – U.S.
9.3.5.1. U.S.: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.3.5.2. U.S.: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.3.5.3. U.S.: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.3.5.4. U.S.: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.3.6. Video Processing Platform Market – Canada
9.3.6.1. Canada: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.3.6.2. Canada: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.3.6.3. Canada: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.3.6.4. Canada: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.4. Video Processing Platform Market – Europe
9.4.1. Europe: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.4.2. Europe: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.4.3. Europe: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.4.4. Europe: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.4.5. Video Processing Platform Market – UK
9.4.5.1. UK: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.4.5.2. UK: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.4.5.3. UK: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.4.5.4. UK: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.4.6. Video Processing Platform Market – France
9.4.6.1. France: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.4.6.2. France: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.4.6.3. France: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.4.6.4. France: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.4.7. Video Processing Platform Market – Germany
9.4.7.1. Germany: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.4.7.2. Germany: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.4.7.3. Germany: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.4.7.4. Germany: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.4.8. Video Processing Platform Market – Italy
9.4.8.1. Italy: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.4.8.2. Italy: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.4.8.3. Italy: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.4.8.4. Italy: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.4.9. Video Processing Platform Market – Spain
9.4.9.1. Spain: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.4.9.2. Spain: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.4.9.3. Spain: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.4.9.4. Spain: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.4.10. Video Processing Platform Market – Netherlands
9.4.10.1. Netherlands: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.4.10.2. Netherlands: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.4.10.3. Netherlands: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.4.10.4. Netherlands: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.4.11. Video Processing Platform Market – Russia
9.4.11.1. Russia: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.4.11.2. Russia.: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.4.11.3. Russia: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.4.11.4. Russia: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.5. Video Processing Platform Market – Asia Pacific
9.5.1. Asia Pacific: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.5.2. Asia Pacific: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.5.3. Asia Pacific: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.5.4. Asia Pacific: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.5.5. Video Processing Platform Market – China
9.5.5.1. China: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.5.5.2. China.: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.5.5.3. China: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.5.5.4. China: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.5.6. Video Processing Platform Market – India
9.5.6.1. India: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.5.6.2. India.: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.5.6.3. India: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.5.6.4. India: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.5.7. Video Processing Platform Market – Japan
9.5.7.1. Japan: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.5.7.2. Japan.: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.5.7.3. Japan: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.5.7.4. Japan: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.5.8. Video Processing Platform Market – Malaysia
9.5.8.1. Malaysia: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.5.8.2. Malaysia.: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.5.8.3. Malaysia: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.5.8.4. Malaysia: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.5.9. Video Processing Platform Market – Indonesia
9.5.9.1. Indonesia: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.5.9.2. Indonesia.: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.5.9.3. Indonesia: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.5.9.4. Indonesia: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.5.10. Video Processing Platform Market – South Korea
9.5.10.1. South Korea: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.5.10.2. South Korea.: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.5.10.3. South Korea: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.5.10.4. South Korea: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.6. Video Processing Platform Market – Middle East & Africa
9.6.1. Middle East & Africa: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.6.2. Middle East & Africa: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.6.3. Middle East & Africa: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.6.4. Middle East & Africa: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.6.5. Video Processing Platform Market – Saudi Arabia
9.6.5.1. Saudi Arabia: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.6.5.2. Saudi Arabia: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.6.5.3. Saudi Arabia: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.6.5.4. Saudi Arabia: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.6.6. Video Processing Platform Market – South Africa
9.6.6.1. South Africa: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.6.6.2. South Africa: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.6.6.3. South Africa: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.6.6.4. South Africa: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.6.7. Video Processing Platform Market – Israel
9.6.7.1. Israel: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.6.7.2. Israel: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.6.7.3. Israel: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.6.7.4. Israel: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.6.8. Video Processing Platform Market – UAE
9.6.8.1. UAE: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.6.8.2. UAE: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.6.8.3. UAE: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.6.8.4. UAE: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.7. Video Processing Platform Market – Latin America
9.7.1. Latin America: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.7.2. Latin America: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.7.3. Latin America: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.7.4. Latin America: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.7.5. Video Processing Platform Market – Mexico
9.7.5.1. Mexico: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.7.5.2. Mexico: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.7.5.3. Mexico: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.7.5.4. Mexico: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.7.6. Video Processing Platform Market – Brazil
9.7.6.1. Brazil: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.7.6.2. Brazil: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.7.6.3. Brazil: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.7.6.4. Brazil: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
9.7.7. Video Processing Platform Market – Argentina
9.7.7.1. Argentina: Video Processing Platform Market, by Application, 2019-2032 (USD Billion)
9.7.7.2. Argentina: Video Processing Platform Market, by Content Type, 2019-2032 (USD Billion)
9.7.7.3. Argentina: Video Processing Platform Market, by Component, 2019-2032 (USD Billion)
9.7.7.4. Argentina: Video Processing Platform Market, by Vertical, 2019-2032 (USD Billion)
10. Competitive Landscape
10.1. Expansion and Acquisition Analysis
10.1.1. Expansion
10.1.2. Acquisitions
10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
11.1. Ateme
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Recent Development
11.2. Avid Technology
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Product Benchmarking
11.2.4. Recent Development
11.3. AWS Elemental
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Product Benchmarking
11.3.4. Recent Development
11.4. Amagi
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Product Benchmarking
11.4.4. Recent Development
11.5. Akamai Technologies
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Product Benchmarking
11.5.4. Recent Development
11.6. Beamr
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Product Benchmarking
11.6.4. Recent Development
11.7. Bitmovin
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Product Benchmarking
11.7.4. Recent Development
11.8. Brightcove
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Product Benchmarking
11.8.4. Recent Development
11.9. Evertz
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Product Benchmarking
11.9.4. Recent Development
11.10. Edgio
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Product Benchmarking
11.10.4. Recent Development
11.11. Haivision
11.11.1. Company Overview
11.11.2. Financial Performance
11.11.3. Product Benchmarking
11.11.4. Recent Development
11.12. Harmonic
11.12.1. Company Overview
11.12.2. Financial Performance
11.12.3. Product Benchmarking
11.12.4. Recent Development
11.13. Imagine Communications
11.13.1. Company Overview
11.13.2. Financial Performance
11.13.3. Product Benchmarking
11.13.4. Recent Development
11.14. InPixal
11.14.1. Company Overview
11.14.2. Financial Performance
11.14.3. Product Benchmarking
11.14.4. Recent Development
11.15. Kaltura
11.15.1. Company Overview
11.15.2. Financial Performance
11.15.3. Product Benchmarking
11.15.4. Recent Development

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