Pet Wearable Market Size, Share, Trends, Industry Analysis Report: By Product (Smart Collars, Activity Trackers, Pet Emotion Sensors, Smart Vests, Smart Cameras, and Smart Harnesses), Technology, Animal Type, Application, and Region (North America, Europe

The global pet wearable market size is expected treach USD 14.85 billion by 2034, according ta new study by Polaris Market Research. The report “Pet Wearable Market Size, Share, Trends, Industry Analysis Report: By Product (Smart Collars, Activity Trackers, Pet Emotion Sensors, Smart Vests, Smart Cameras, and Smart Harnesses), Technology, Animal Type, Application, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight intcurrent market dynamics and provides analysis on future market growth.

Pet wearables are small, wearable devices that transfer medical and wellness data of an animal or pet in real time. They track and monitor daily activities, food habits, sleep and breathing patterns, calories burned in different time intervals under different parameters, heart rate activity, and fear and fight responses under strained environments of pets and animals. These metrics are useful integral points tmonitor health and analyze the performance of pets/animals.

The rapid surge in the pet population, changing spending patterns of pet owners, and the growing trend of pet humanization are among the key factors driving the pet wearable market growth. In addition, rising concerns over livestock health and the need tcontain animal poaching of endangered animals support market expansion.

The increasing usage of advanced technologies, such as artificial intelligence and machine learning, in pet wearables is anticipated tdrive the pet wearable market development in the coming years. AI-based pet wearables have smart algorithms that can effectively monitor a pet’s behavior and identify irregularities. By notifying pet owners of these changes, AI-based pet wearables facilitate early intervention and veterinary care.

Market participants are focusing on strategic developments such as new product launches, partnerships, and mergers and acquisitions timprove their offerings and expand their pet wearable market presence. For instance, in October 2023, PetPace introduced the PetPace Health 2.0 smart dog collar. The company stated that the smart dog collar comes with several advanced features, including location tracking, disease management, and early symptom detection, teffectively monitor a dog’s health and behavior.

Pet Wearable Market Report Highlights

Based on product, the smart collar segment accounted for the largest market share of 64.55% in 2024. Smart collars connect wirelessly tthe pet owner’s/livestock keeper's smartphone, allowing them tmonitor their pet’s or animal’s fitness, health, training, and food behaviors.

Based on technology, the RFID segment held the largest pet wearable market revenue share of 43.01% in 2024. Accuracy and reliability are twmajor advantages of RFID-based wearables that are driving the robust growth of the segment.

North America dominated the pet wearable market with the largest revenue share of 35.0% in 2024. The regional market growth is fueled by various factors, including the increasing trend of pet adoption, growing feedstock health concerns, and rising per capita expenditure of pet owners.

The Asia Pacific pet wearable market accounted for a revenue share of 23.34% in 2024, owing tthe increasing incidence of chronic conditions in pets and growing expenditure on pets due trising disposable income.

Datamars; Felcana; FitBark Service; Avid Identification Systems, Inc.; Barking Labs; LATSEN; Link My Pet; Garmin Ltd.; GoPrInc.; Loc8tor Ltd.; PetPace; PetTech.co.uk.Ltd.; Mars, Incorporated; PETFON; and Tractive are a few global key market players.

Polaris Market Research has segmented the pet wearable market report on the basis of product, technology, animal type, application, and region:

By Product Outlook (Revenue – USD Billion, 2020–2034)

Smart Collars

Activity Trackers

Pet Emotion Sensors

Smart Vests

Smart Cameras

Smart Harnesses

By Technology Outlook (Revenue – USD Billion, 2020–2034)

GPS

RFID Devices

Bluetooth

Sensors

By Animal Type Outlook (Revenue – USD Billion, 2020–2034)

Dogs

Cats

Other Animals

By Application Outlook (Revenue – USD Billion, 2020–2034)

Identification & Tracking

Medical Diagnosis & Treatment

Behavior Monitoring & Control

Safety & Security

Facilitation

By Regional Outlook (Revenue – USD Billion, 2020–2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America