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U.S. Pet Insurance Market Share, Size, Trends, Industry Analysis Report, By Coverage Type (Accident Only, Accident & Illness, Others); By Animal type; By Sales Channel; Segment Forecast, 2024 - 2032

Best Price Guarantee Length Publisher Published Date SKU
from $4,250 117 Pages Polaris Market Research & Consulting LLP March, 2024 PLRS18690982
Best Price Guarantee
Price from $4,250
Length 117 Pages
Publisher Polaris Market Research & Consulting LLP
Published Date March, 2024
SKU PLRS18690982

U.S. Pet Insurance Market Share, Size, Trends, Industry Analysis Report, By Coverage Type (Accident Only, Accident & Illness, Others); By Animal type; By Sales Channel; Segment Forecast, 2024 - 2032



The pet insurance market size is expected to reach USD 12.48 Billion by 2032, according to a new study by Polaris Market Research. The report “U.S. Pet Insurance Market Share, Size, Trends, Industry Analysis Report, By Coverage Type (Accident Only, Accident & Illness, Others); By Animal type; By Sales Channel; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The protection of pets' health and well-being has become increasingly important, leading to significant growth in the U.S. pet insurance market. The trend of pet humanization, considering pets as part of the family, is a key driver of this growth. As a result, pet owners are investing in insurance policies that cover medical expenses, accidents, and illnesses. Also, veterinary medicine advances have increased the number of treatments and procedures available for pets, driving up the costs of pet care and making insurance coverage more appealing.

Preventative care is also contributing to the growth of the pet insurance market. Pet owners now understand the importance of regular check-ups, vaccinations, and dental care in maintaining their pets' health. They are willing to pay extra for these services, and this shift towards preventative care has created opportunities for insurers to offer policies that cover not only unexpected medical expenses but also routine care.

The high premium costs present a significant challenge for the pet insurance industry. These costs may be more affordable to many pet owners. Despite this challenge, the U.S. pet insurance market is expected to continue growing as pet owners become more conscious of their pets' health and well-being.

The rise of the pet insurance market in the U.S. is attributed to the growing trend of pet humanization. Pet owners are treating their pets as part of the family and providing them with services such as spa treatments, gourmet food, and luxury travel, which were once reserved for humans. As a result of this shift in attitudes towards pets, pet owners are looking for better healthcare options for their pets, which include insurance coverage. Numerous players in the pet insurance industry in the U.S. are competing intensely to gain a significant market share. The competitive landscape in this market is dynamic, with industry participants continually evolving to meet the changing needs and preferences of customers who have access to diverse options.

U.S. Pet Insurance Market Report Highlights
  • The accident-only category of the market in the United States is anticipated to undergo substantial expansion in the coming years. This growth is expected to be fueled by rising consumer consciousness and a surge in demand for safeguarding pets from unforeseen medical costs that may arise from accidents or injuries.
  • In 2023, the pet insurance industry in the United States experienced significant market share growth in the dog category. This was due to the fact that a majority of households in the country prefer to have dogs as their domestic pets.
  • The direct sale channel segment holds the highest share in the U.S. market. This is primarily because a significant number of pet owners prefer to purchase insurance policies directly from the provider instead of relying on an intermediary agent or broker.
  • The U.S. key market players include Crum & Forster Insurance, Embrace Pet Insurance Agency, LLC, Figo Pet Insurance LLC, Healthy Paws Pet Insurance, LLC., MetLife Services and Solutions, LLC, Nationwide Mutual Insurance Company, Nationwide Pet Insurance, PetPlan USA, Pumpkin Insurance Services Inc., Trupanion, and among others.
Polaris Market Research has segmented the U.S. Pet Insurance market report based on coverage type, animal type, and sales channel:

U.S. Pet Insurance, Coverage Type Outlook (Revenue - USD Billion, 2019 - 2032)
  • Accident only
  • Accident & Illness
  • Others
U.S. Pet Insurance, Animal Type Outlook (Revenue - USD Billion, 2019 - 2032)
  • Dogs
  • Cats
  • Others
U.S. Pet Insurance, Sales Channel Outlook (Revenue - USD Billion, 2019 - 2032)
  • Agency
  • Bancassurance
  • Broker
  • Direct
  • Others


1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. U.S. Pet Insurance Market Insights
4.1. U.S. Pet Insurance Market – Industry Snapshot
4.2. U.S. Pet Insurance Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. The growing pet humanization trend drives the U.S. pet insurance market growth
4.2.1.2. The rising focus on preventative care drives the market growth
4.2.2. Restraints and Challenges
4.2.2.1. The high premium costs
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTLE Analysis
4.5. U.S. Pet Insurance Industry trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. U.S. Pet Insurance Market, by Coverage Type
5.1. Key Findings
5.2. Introduction
5.2.1. U.S. Pet Insurance, by Coverage Type, 2019-2032 (USD Billion)
5.3. Accident only
5.3.1. U.S. Pet Insurance Market, by Accident only, 2019-2032 (USD Billion)
5.4. Accident & Illness
5.4.1. U.S. Pet Insurance Market, by Accident & Illness, 2019-2032 (USD Billion)
5.5. Others
5.5.1. U.S. Pet Insurance Market, by Others, 2019-2032 (USD Billion)
6. U.S. Pet Insurance Market, by Sales Channel
6.1. Key Findings
6.2. Introduction
6.2.1. U.S. Pet Insurance Market, by Sales Channel, 2019-2032 (USD Billion)
6.3. Agency
6.3.1. U.S. Pet Insurance Market, by Agency, 2019-2032 (USD Billion)
6.4. Bancassurance
6.4.1. U.S. Pet Insurance Market, by Bancassurance, 2019-2032 (USD Billion)
6.5. Broker
6.5.1. U.S. Pet Insurance Market, by Broker, 2019-2032 (USD Billion)
6.6. Direct
6.6.1. U.S. Pet Insurance Market, by Direct, 2019-2032 (USD Billion)
6.7. Others
6.7.1. U.S. Pet Insurance Market, by Others, 2019-2032 (USD Billion)
7. U.S. Pet Insurance Market, by Animal Type
7.1. Key Findings
7.2. Introduction
7.2.1. U.S. Pet Insurance Market, by Animal Type, 2019-2032 (USD Billion)
7.3. Dogs
7.3.1. U.S. Pet Insurance Market, by Dogs, 2019-2032 (USD Billion)
7.4. Cats
7.4.1. U.S. Pet Insurance Market, by Cats, 2019-2032 (USD Billion)
7.5. Others
7.5.1. U.S. Pet Insurance Market, by Others, 2019-2032 (USD Billion)
8. Competitive Landscape
8.1. Expansion and Acquisition Analysis
8.1.1. Expansion
8.1.2. Acquisitions
8.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
11.1. Crum & Forster Insurance
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Coverage Type Benchmarking
11.1.4. Recent Development
11.2. Embrace Pet Insurance Agency, LLC
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Coverage Type Benchmarking
11.2.4. Recent Development
11.3. Figo Pet Insurance LLC
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Coverage Type Benchmarking
11.3.4. Recent Development
11.4. Healthy Paws Pet Insurance, LLC.
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Coverage Type Benchmarking
11.4.4. Recent Development
11.5. MetLife Services and Solutions, LLC
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Coverage Type Benchmarking
11.5.4. Recent Development
11.6. Nationwide Mutual Insurance Company
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Coverage Type Benchmarking
11.6.4. Recent Development
11.7. Nationwide Pet Insurance
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Coverage Type Benchmarking
11.7.4. Recent Development
11.8. PetPlan USA
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Coverage Type Benchmarking
11.8.4. Recent Development
11.9. Pumpkin Insurance Services Inc
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Coverage Type Benchmarking
11.9.4. Recent Development
11.10. Trupanion
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Coverage Type Benchmarking
11.10.4. Recent Development

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