North America Smart Bathroom Market Share, Size, Trends, Industry Analysis Report, By Product (Smart Windows, Smart Toilets, Touchless Faucets, Soaking Tubs, Others); By Components; By End-Use; By Region; Segment Forecast, 2024 - 2032

North America Smart Bathroom Market Share, Size, Trends, Industry Analysis Report, By Product (Smart Windows, Smart Toilets, Touchless Faucets, Soaking Tubs, Others); By Components; By End-Use; By Region; Segment Forecast, 2024 - 2032



The North America Smart Bathroom market size is expected to reach USD 9.75 Billion by 2032, according to a new study by Polaris Market Research. The report North America Smart Bathroom Market Share, Size, Trends, Industry Analysis Report, By Product (Smart Windows, Smart Toilets, Touchless Faucets, Soaking Tubs, Others); By Components; By End-Use; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The North America smart bathroom market growth is due to the surge in smart home adoption in North America, driven by a growing emphasis on energy conservation and hygiene maintenance. North America has been a leading region for smart home technology, including innovative bathroom automation solutions. Increased consumer awareness and disposable income contribute to the growing acceptance of cutting-edge technologies.

A smart bathroom is a bathroom that has technology and smart devices installed to improve its functionality, efficiency, and user experience. These devices include smart toilets, automated faucets, sensor-activated lights, and other connected devices that offer convenience and often help save energy and resources.

The increasing trend towards a more luxurious lifestyle has led to a surge in the construction of smart homes, thereby facilitating the widespread installation of smart bathrooms in North America. Smart toilets are gaining popularity in North America as technology advances into everyday life. These innovative bathroom fixtures offer more than just traditional functionality by integrating smart features that enhance user experience and increase efficiency. Toilets equipped with sensors enable hands-free flushing and automatic lid opening, making them a more hygienic and convenient option for users. Smart toilets in North America incorporate diverse technologies to analyze users' health, including capabilities to identify pregnancy, detect cancer indicators, and assess medication levels through analysis of excreted biomarkers.

Smart mirrors used in bathrooms equipped with integrated touch controls, voice-activated assistants, and IoT-enabled devices for automated water and energy management, are becoming increasingly popular. Furthermore, smart toilets and shower systems are also seeing a surge in interest, features like personalized settings, water-saving capabilities, and connectivity with mobile applications. All of these innovations are contributing to the growing interest in smart bathroom solutions in North America.

North America Smart Bathroom Market Report Highlights
  • Touchless faucets accounted for the fastest growth in the North American smart bathroom market in 2023. Touchless faucets are easy to clean and easy to operate, improving hygiene, and no water is wasted while using them.
  • The residential segment accounted for the fastest market growth in the market. The increasing demand for smart bathrooms in residential spaces can be attributed to the convenience of voice-activated controls and smartphone connectivity.
  • The U.S. Dominated the North American smart bathroom market owing to the fact that so many major market players have their presence.
  • The key market players include American Standard, Coway, Delta Faucet, Grohe, Kohler, Roca, Swiss Madison, Toto, Villeroy and Boch, and Woodbridge.
Polaris Market Research has segmented the North America Smart Bathroom market report based on product, components, end-use, and country:

North America Smart Bathroom, Product Outlook (Revenue - USD Billion, 2019 - 2032)
  • Smart Windows
  • Smart Toilets
  • Touchless Faucets
  • Soaking Tubs
  • Others
North America Smart Bathroom, Components Outlook (Revenue - USD Billion, 2019 - 2032)
  • Hardware
  • Software
  • Services
North America Smart Bathroom, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)
  • Residential
  • Commercial
North America Smart Bathroom, Country Outlook (Revenue - USD Billion, 2019 - 2032)
  • U.S.
  • Canada


1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. North America Smart Bathroom Market Insights
4.1. North America Smart Bathroom Market – Industry Snapshot
4.2. North America Smart Bathroom Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Rapid rise in the urbanization and increasing demand for smart buildings willdrive the growth of the market
4.2.1.2. Rising demand for smart homes will facilitate the market’s growth
4.2.2. Restraints and Challenges
4.2.2.1. High initial cost and regulatory compliance will be hindering the growth of the market
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTLE Analysis
4.5. North America Smart Bathroom Industry trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. North America Smart Bathroom Market, by Product
5.1. Key Findings
5.2. Introduction
5.2.1. North America Smart Bathroom, by Product, 2019-2032 (USD Billion)
5.3. Smart Windows
5.3.1. North America Smart Bathroom Market, by Smart Windows, 2019-2032 (USD Billion)
5.4. Smart Toilets
5.4.1. North America Smart Bathroom Market, by Smart Toilets, 2019-2032 (USD Billion)
5.5. Touchless Faucets
5.5.1. North America Smart Bathroom Market, by Touchless Faucets, 2019-2032 (USD Billion)
5.6. Soaking Tubs
5.6.1. North America Smart Bathroom Market, by Soaking Tubs, 2019-2032 (USD Billion)
5.7. Others
5.7.1. North America Smart Bathroom Market, by Others, 2019-2032 (USD Billion)
6. North America Smart Bathroom Market, by Component
6.1. Key Findings
6.2. Introduction
6.2.1. North America Smart Bathroom Market, by Component, 2019-2032 (USD Billion)
6.3. Hardware
6.3.1. North America Smart Bathroom Market, by Hardware, 2019-2032 (USD Billion)
6.4. Software
6.4.1. North America Smart Bathroom Market, by Software, 2019-2032 (USD Billion)
6.5. Services
6.5.1. North America Smart Bathroom Market, by Services,2019-2032 (USD Billion)
7. North America Smart Bathroom Market, by End-Use
7.1. Key Findings
7.2. Introduction
7.2.1. North America Smart Bathroom Market, by End-Use, 2019-2032 (USD Billion)
7.3. Residential
7.3.1. North America Smart Bathroom Market, by Residential, 2019-2032 (USD Billion)
7.4. Commercial
7.4.1. North America Smart Bathroom Market, by Commercial, 2019-2032 (USD Billion)
8. North America Smart Bathroom Market, by Countries
8.1. Key findings
8.2. Introduction
8.2.1. North America Smart Bathroom Market Assessment, By Countries, 2019-2032 (USD Billion)
8.2.2. North America Smart Bathroom Market – U.S
8.2.2.1. U.S: North America Smart Bathroom Market, by Component, 2019-2032 (USD Billion)
8.2.2.2. U.S: North America Smart Bathroom Market, by Product, 2019-2032 (USD Billion)
8.2.2.3. U.S: North America Smart Bathroom Market, by End-Use, 2019-2032 (USD Billion)
8.2.3. North America Smart Bathroom Market – Canada
8.2.3.1. Canada.: North America Smart Bathroom Market, by Component, 2019-2032 (USD Billion)
8.2.3.2. Canada.: North America Smart Bathroom Market, by Product, 2019-2032 (USD Billion)
8.2.3.3. Canada.: North America Smart Bathroom Market, by End-Use, 2019-2032 (USD Billion)
9. Competitive Landscape
9.1. Expansion and Acquisition Analysis
9.1.1. Expansion
9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
10.1. American Standard
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Recent Development
10.2. Coway
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Recent Development
10.3. Delta Faucet
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Product Benchmarking
10.3.4. Recent Development
10.4. Grohe
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Recent Development
10.5. Kohler
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Recent Development
10.6. Roca
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Recent Development
10.7. Swiss Madison
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Recent Development
10.8. Toto
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Recent Development
10.9. Villeroy and Boch
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Recent Development
10.10. Woodbridge
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Recent Development

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