Metaverse in E-commerce Market Share, Size, Trends, Industry Analysis Report, By Platform (Desktop, Mobile/Tablets, AR/VR Headset), By Technology, By Application, By Region, And Segment Forecasts, 2024- 2032

Metaverse in E-commerce Market Share, Size, Trends, Industry Analysis Report, By Platform (Desktop, Mobile/Tablets, AR/VR Headset), By Technology, By Application, By Region, And Segment Forecasts, 2024- 2032

The global metaverse in e-commerce market size is expected to reach USD 309.88 billion by 2032, according to a new study by Polaris Market Research. The report “Metaverse in E-commerce Market Share, Size, Trends, Industry Analysis Report, By Platform (Desktop, Mobile/Tablets, AR/VR Headset), By Technology, By Application, By Region, And Segment Forecasts, 2024- 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The push for improved digital inclusion and accessibility is a key factor propelling the market. The metaverse plays a role in dismantling barriers and establishing a more inclusive online shopping environment. By providing diverse and customizable experiences within virtual spaces, businesses can appeal to a wider audience, including individuals with diverse abilities or those constrained by geographical limitations. This focus on inclusivity aligns with the broader movement to create accessible and user-friendly digital experiences, guaranteeing that the advantages of the metaverse are available to a diverse global population.

Worldline in December 2023, established new Metaverse Shopping Hub and extends the availability of its Metaverse white-label solution through its German joint venture PAYONE.

In September 2023, the Ministry of Industry and Information Technology (MIIT) in China unveiled an ambitious three-year Action Plan for the Industrial Innovation and Development of the Metaverse (2023-2025). This strategic initiative signifies China's proactive approach to shaping the future of the metaverse industry by focusing on key elements of innovation, development, and technological advancement. The plan is designed to establish a robust foundation for the metaverse sector, with a particular emphasis on creating ""three to five industrial clusters"" that will serve as pivotal hubs for driving innovation and implementing effective governance structures.

The metaverse facilitates collective virtual experiences, fostering social interactions and collaboration. E-commerce platforms within this space can integrate social elements such as virtual shopping events, shared wish lists, and collaborative decision-making, creating a sense of community among users. This social dimension adds dynamism and interactivity to the e-commerce experience, resembling real-world social engagements.

The rise of social commerce serves as a significant catalyst for the metaverse in e-commerce. By introducing social features in virtual environments, users can share their shopping experiences, offer recommendations, and collectively make real-time purchasing decisions. The incorporation of social interactions enhances the communal aspects of online shopping, transforming it into a shared and collaborative experience. This not only heightens user engagement but also contributes to brand awareness and cultivates a sense of community among online shoppers.

Metaverse in e-commerce Market Report Highlights

AR/VR headsets segment held the largest share, primarily due to increase in affordability and accessibility of the devices

Virtual reality segment garnered largest share, due to advent of immersive and interactive technologies

Virtual events segment dominated the market, owing rise in penetration of smart phone devices across the globe

APAC will grow with substantial pace, due to presence of huge young population buying through e-commerce platforms and innovations in immersive technologies

The market players include Aetsoft, Alibaba Group, Amazon.com, Decentraland, Epic Games, Innowise Group, Microsoft, The Sandbox, and Unity Technologies, Inc.

Polaris Market Research has segmented the metaverse in e-commerce market report based on platform, technology, application, and region:

Metaverse in E-commerce, Platform Outlook (Revenue - USD Billion, 2019 - 2032)

Desktop

Mobile/ Tablets

AR/ VR Headset

Metaverse in E-commerce, Technology Outlook (Revenue - USD Billion, 2019 - 2032)

Blockchain

Virtual Reality (VR) & Augmented Reality (AR)

Edge Computing

Others

Metaverse in E-commerce, Application Outlook (Revenue - USD Billion, 2019 - 2032)

Virtual Stores

Virtual Events

Metaverse in E-commerce, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa