Manga Market Share, Size, Trends, Industry Analysis Report, By Content Type (Printed, Digital); By Distribution Channel; By Genre; By Audience; By Region; Segment Forecast, 2024- 2032

Manga Market Share, Size, Trends, Industry Analysis Report, By Content Type (Printed, Digital); By Distribution Channel; By Genre; By Audience; By Region; Segment Forecast, 2024- 2032

The global manga market size is expected to reach USD 53,502.4 Million by 2032, according to a new study by Polaris Market Research. The report “Manga Market Share, Size, Trends, Industry Analysis Report, By Content Type (Printed, Digital); By Distribution Channel; By Genre; By Audience; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growing internet penetration and rising demand for digital books have indeed played a significant role in driving the manga market. The manga market has embraced digital distribution, with many publishers making their titles available on digital platforms such as ComiXology, Kindle, and Crunchyroll. This has made it easier for fans to access and read their favorite manga titles online, particularly for readers in remote or underserved areas. Digital manga offers readers the convenience of reading on their favorite devices at any time and from anywhere. This has made it easier for fans to keep up with their favorite manga titles, and has helped to increase the accessibility of manga for readers who may not have access to physical copies. Digital manga titles are often cheaper than their physical counterparts, making them an attractive option for budget-conscious readers.

This has helped to expand the fanbase for manga, particularly among younger readers. Digital distribution has made it easier for publishers to localize manga titles for international markets, translating the manga into local languages and adapting it to local cultural norms and preferences. This has helped to make manga more accessible and appealing to readers in these markets, and has helped to drive demand for manga. Social media has played a significant role in promoting manga titles and building fan communities around specific titles or genres. This has helped to increase the visibility and popularity of manga, particularly among younger audiences. Overall, the growing internet penetration and rising demand for digital books have played a significant role in driving the manga market. As digital technology continues to evolve and expand, it is likely that we will see continued growth and expansion of the digital manga market in the coming years.

Besides, the aesthetic elements in the printed books attract enthusiasts as they seek to enjoy and collect high-quality and glossy manga books. The digital segment is expected to observe a notable growth rate during the forecast period as consumers are showing an increased interest in e-books as they offer greater convenience, address space constraints, and are relatively cheaper than printed versions.

Manga Market Report Highlights

In 2023, the adults segment accounted for the largest market share in the MANGA market. The manga market has significantly expanded its offerings to include a wide range of genres that cater to adult readers.

The digital segment is expected to grow at the fastest CAGR during the forecast period. Digital manga offers unparalleled convenience and accessibility. Readers can access vast libraries of manga titles on smartphones, tablets, and computers, allowing them to read anytime and anywhere.

In 2023, North America dominated the largest market. Manga has become an integral part of North American pop culture, appealing to a broad demographic that includes children, teenagers, and adults. The integration of manga into mainstream entertainment, through anime adaptations and merchandise, has significantly boosted its popularity.

Asia Pacific is expected to grow at the fastest CAGR Manga has always been popular in its home country of Japan, but its appeal is rapidly spreading across other Asia Pacific countries like China, South Korea, and Southeast Asian nations. The growing interest in Japanese culture, including manga, anime, and related media, is driving demand.

The global key market players are Shueisha Inc., Shogakukan Inc., Yen Press, VIZ Inc., Houbunsha Co., Ltd., Bilibili Comics, Seven Seas Entertainment, Inc., Kadokawa Corporation., AKITA PUBLISHING CO., LTD. (Akita Shoten Co., Ltd), Kodansha Ltd., IDW Media Holdings, DMG Entertainment Inc., Futabasha Publishers Ltd., Archie Comic Publications, Inc., Titan Books (Titan Entertainment Group).

Polaris Market Research has segmented the Manga Market report based on content type, distribution channel, genre, audience, and region.

Manga, Content Type Outlook (Revenue - USD Million, 2019 - 2032)

Printed

Digital

Manga, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

Online

Offline

Manga, Genre Outlook (Revenue - USD Million, 2019 - 2032)

Action & Audience

Sci-Fi & Fantasy

Sports

Romance & Drama

Others

Manga, Audience Outlook (Revenue - USD Million, 2019 - 2032)

Hospitals

Catheterization Labs

Others

Manga, Regional Outlook (Revenue - USD Million, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Australia

Rest of Asia Pacific

Latin America

Argentina

Brazil

Mexico

Rest of Latin America

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa

Rest of Middle East & Africa