Location Analytics Market Size, Share, Trends, Industry Analysis Report: By Component, Location Type (Indoor and Outdoor), Application, Vertical, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast,

The location analytics market size is expected to reach USD 97.20 billion by 2034, according to a new study by Polaris Market Research. The report “Location Analytics Market Size, Share, Trends, Industry Analysis Report: By Component, Location Type (Indoor and Outdoor), Application, Vertical, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The location analytics market involves geospatial data analysis using AI, GIS, and mapping tools to provide insights for businesses in retail, logistics, smart cities, and transportation, enhancing decision-making, operations, and customer engagement.

Rising demand for geospatial data is driving the location analytics market. Geospatial data, which provides information about the physical location of people, places, and objects, is increasingly valuable across various industries such as retail, logistics, and transportation. Businesses are using geospatial data to better understand market trends, optimize supply chains, and enhance customer engagement. For example, retailers analyze foot traffic and demographics to select the most profitable store locations, while logistics companies optimize delivery routes. This growing reliance on location-based insights is driving the demand for location analytics software, thereby driving the location analytics market.

Businesses are placing a greater focus on improving customer experiences. Understanding where customers are located, how they move, and their preferences is essential for creating personalized experiences and delivering targeted services. Location analytics helps businesses gain insights into customer behavior, which enables them to optimize marketing campaigns, adjust product offerings, and enhance overall service delivery. This growing emphasis on customer satisfaction is fueling the demand for location analytics, leading to the location analytics market growth.

Location Analytics Market Report Highlights

The indoor segment is expected to experience a significant CAGR in the global market during the forecast period due to the increasing use of technology to track and analyze customer behavior inside stores, malls, and other indoor spaces

The service segment dominated the location analytics market in 2024 due to the increasing demand for managed services, consulting, and support.

Asia Pacific is growing in the location analytics market due to rapid infrastructure development, particularly in smart cities and transportation. Increased use of mobile and IoT technologies is generating more data, driving demand for location-based insights and boosting market growth.

In 2024, North America had the largest location analytics market revenue share due to the region's advanced technological infrastructure and early adoption of data-driven solutions

The global key market players are SAS Institute; Esri; Oracle; Pitney Bowes; Microsoft; Galigeo; Cisco Systems; IBM; Purple; GeoMoby; Alteryx, Inc.; CleverAnalytics; IndoorAtlas; Lepton Software; and Quuppa.

Polaris market research has segmented the location analytics market report based on component, location type, application, verticals and region:

By Component (Revenue - USD Billion, 2020–2034)

• Services
• Solution
• Geocoding and Reverse Geocoding
• Data Integration And ETL
• Reporting and Visualization
• Thematic Mapping and Spatial Analysis
• Others

By Location Type (Revenue - USD Billion, 2020–2034)

• Indoor
• Outdoor

By Application (Revenue - USD Billion, 2020–2034)

• Risk Management
• Emergency Response Management
• Customer Experience Management
• Remote Monitoring
• Supply Chain Planning and Optimization
• Sales and Marketing Optimization
• Predictive Assets Management
• Inventory Management
• Other

By Verticals (Revenue - USD Billion, 2020–2034)

• Retail
• Manufacturing
• Govt & Defense
• Media & Entertainment
• Transportation
• Energy & Utilities
• Others

By Regional Outlook (Revenue - USD Billion, 2020–2034)

North America

• US
• Canada

Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Australia
• Rest of Asia Pacific

Latin America

• Argentina
• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa