Liquid Makeup Market Share, Size, Trends, Industry Analysis Report, By Product (Foundation, Eye Products, Concealer, Lip Products, and Others); By Distribution Channel; By Region; Segment Forecast, 2022 - 2030

Liquid Makeup Market Share, Size, Trends, Industry Analysis Report, By Product (Foundation, Eye Products, Concealer, Lip Products, and Others); By Distribution Channel; By Region; Segment Forecast, 2022 - 2030

The global liquid makeup market size is expected to reach USD 12.3 billion by 2030, according to a new study by Polaris Market Research. The report “Liquid Makeup Market Share, Size, Trends, Industry Analysis Report, By Product (Foundation, Eye Products, Concealer, Lip Products, and Others); By Distribution Channel; By Region; Segment Forecast, 2022 – 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growing need for different kinds of makeup products owing to different kind of consumers’ skin offers lucrative opportunities for market players for product innovation. With the increasing disposable income and rising internet penetration, consumers are exposed to various makeup products and follow the trend. Consumers splurge on buying the best products to achieve the desired look, and one of the essential makeup products is foundation, which offers a unique texture to the skin. The liquid foundation is available according to specific skin type, offering medium to full coverage.

The worldwide grooming industry is anticipated to witness expansion opportunities due to the inclination of the young generation toward improving their aesthetic looks. The capacity of makeup products to change the appearance of the face, skin, or entire body will boost the demand for liquid makeup products. The products have become popular among college students and working women, who frequently use them to look nice and confident. As a result, the demand for the product is fueled by the rising number of college-going working women professionals.

Many products in the market can be utilized depending on the user’s skin tone. The factors driving the rising demand for liquid products due to their ability to conceal acne, scars, and dark circles and provide a new look.

Owing to the fast-paced and hectic lifestyle, consumers across the world are inclined towards using convenient solutions while choosing grooming products. The growing disposable income will also result in consumers spending on these products to improve their appearance. Manufacturers focus on product innovation and branding & advertising strategies to gain prominent market share. For instance, the introduction of products made with organic and sustainable ingredients in attractive, sustainable packaging. Women prefer using items that are easy to carry and apply in less time while traveling or social gatherings as it has become an essential part of a woman’s appearance and lifestyle.

Liquid Makeup Market Report Highlights

  • Foundation segment is anticipated to grow rapidly over the forecast period owing to the growing number of brands offering liquid-based foundations, providing consumers with full coverage compared to a powder formulation.
  • Online segment is expected to dominate the market over the forecast period. With the growing internet penetration in developing regions, including India, China, GCC, and Africa, online sales of liquid products have risen. Consumer buying behaviors have significantly changed post-pandemic, and the growth is attributable to the advantages of online channels.
  • Asia Pacific is expected to grow at the highest CAGR over the projected period because of the presence of major market players in the region. The growth is attributable to the growing disposable income, rapid urbanization, and changing standard of living in the region.
  • The global players include Shiseido, FENTY BEAUTY, Benefit Cosmetics, Estée Lauder, e.l.f. Beauty, Pacifica Beauty, Dior, L’Oréal, Avon Company, KIKO USA, HUDA BEAUTY among others.

  • Polaris Market Research has segmented the liquid makeup market report based on product, distribution channel, and region:

    Liquid Makeup, Product Outlook (Revenue – USD Billion, 2018 – 2030)
  • Foundation
  • Eye Products
  • Concealer
  • Lip Products
  • Others

  • Liquid Makeup, Distribution Channel Outlook (Revenue – USD Billion, 2018 – 2030)
  • Online
  • Offline

  • Liquid Makeup, Regional Outlook (Revenue – USD Billion, 2018 – 2030)
  • North America
  • U.S
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

  • 1. Introduction
    1.1. Report Description
    1.1.1. Objectives of the Study
    1.1.2. Market Scope
    1.1.3. Assumptions
    1.2. Stakeholders
    2. Executive Summary
    2.1. Market Highlights
    3. Research Methodology
    3.1. Overview
    3.1.1. Data Mining
    3.2. Data Sources
    3.2.1. Primary Sources
    3.2.2. Secondary Sources
    4. Global Liquid Makeup Market Insights
    4.1. Liquid Makeup Market – Industry Snapshot
    4.2. Liquid Makeup Market Dynamics
    4.2.1. Drivers and Opportunities
    4.2.1.1. Increasing awareness toward personal grooming
    4.2.1.2. Rise in natural organic and vegan products
    4.2.2. Restraints and Challenges
    4.2.2.1. Excessive use and misuse can cause skin damage
    4.3. Porter’s Five Forces Analysis
    4.3.1. Bargaining Power of Suppliers (Moderate)
    4.3.2. Threats of New Entrants: (Low)
    4.3.3. Bargaining Power of Buyers (Moderate)
    4.3.4. Threat of Substitute (Moderate)
    4.3.5. Rivalry among existing firms (High)
    4.4. PESTLE Analysis
    4.5. Liquid Makeup Industry trends
    4.6. Value Chain Analysis
    4.7. COVID-19 Impact Analysis
    5. Global Liquid Makeup Market, by Product
    5.1. Key Findings
    5.2. Introduction
    5.2.1. Global Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    5.3. Foundation
    5.3.1. Global Liquid Makeup Market, by Foundation, by Region, 2018 - 2030 (USD Billion)
    5.4. Concealer
    5.4.1. Global Liquid Makeup Market, by Concealer, by Region, 2018 - 2030 (USD Billion)
    5.5. Lip Products
    5.5.1. Global Liquid Makeup Market, by Lip Products, by Region, 2018 - 2030 (USD Billion)
    5.6. Eye Products
    5.6.1. Global Liquid Makeup Market, by Eye Products, by Region, 2018 - 2030 (USD Billion)
    5.7. Others
    5.7.1. Global Liquid Makeup Market, by Others, by Region, 2018 - 2030 (USD Billion)
    6. Global Liquid Makeup Market, by Distribution Channel
    6.1. Key Findings
    6.2. Introduction
    6.2.1. Global Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    6.3. Online
    6.3.1. Global Liquid Makeup Market, by Online, by Region, 2018 - 2030 (USD Billion)
    6.4. Offline
    6.4.1. Global Liquid Makeup Market, by Offline, by Region, 2018 - 2030 (USD Billion)
    7. Global Liquid Makeup Market, by Geography
    7.1. Key findings
    7.2. Introduction
    7.2.1. Liquid Makeup Market Assessment, By Geography, 2018 - 2030 (USD Billion)
    7.3. Liquid Makeup Market – North America
    7.3.1. North America: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.3.2. North America: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.3.3. Liquid Makeup Market – U.S.
    7.3.3.1. U.S.: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.3.3.2. U.S.: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.3.4. Liquid Makeup Market – Canada
    7.3.4.1. Canada: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.3.4.2. Canada: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.4. Liquid Makeup Market – Europe
    7.4.1. Europe: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.4.2. Europe: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.4.3. Liquid Makeup Market – UK
    7.4.3.1. UK: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.4.3.2. UK: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.4.4. Liquid Makeup Market – France
    7.4.4.1. France: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.4.4.2. France: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.4.5. Liquid Makeup Market – Germany
    7.4.5.1. Germany: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.4.5.2. Germany: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.4.6. Liquid Makeup Market – Italy
    7.4.6.1. Italy: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.4.6.2. Italy: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.4.7. Liquid Makeup Market – Spain
    7.4.7.1. Spain: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.4.7.2. Spain: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.4.8. Liquid Makeup Market – Netherlands
    7.4.8.1. Netherlands: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.4.8.2. Netherlands: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.4.9. Liquid Makeup Market – Russia
    7.4.9.1. Russia: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.4.9.2. Russia: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.5. Liquid Makeup Market – Asia Pacific
    7.5.1. Asia Pacific: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.5.2. Asia Pacific: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.5.3. Liquid Makeup Market – China
    7.5.3.1. China: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.5.3.2. China: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.5.4. Liquid Makeup Market – India
    7.5.4.1. India: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.5.4.2. India: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.5.5. Liquid Makeup Market – Malaysia
    7.5.5.1. Malaysia: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.5.5.2. Malaysia: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.5.6. Liquid Makeup Market – Japan
    7.5.6.1. Japan: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.5.6.2. Japan: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.5.7. Liquid Makeup Market – Indonesia
    7.5.7.1. Indonesia: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.5.7.2. Indonesia: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.5.8. Liquid Makeup Market – South Korea
    7.5.8.1. South Korea: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.5.8.2. South Korea: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.6. Liquid Makeup Market – Middle East & Africa
    7.6.1. Middle East & Africa: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.6.2. Middle East & Africa: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.6.3. Liquid Makeup Market – Saudi Arabia
    7.6.3.1. Saudi Arabia: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.6.3.2. Saudi Arabia: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.6.4. Liquid Makeup Market – UAE
    7.6.4.1. UAE: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.6.4.2. UAE: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.6.5. Liquid Makeup Market – Israel
    7.6.5.1. Israel: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.6.5.2. Israel: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.6.6. Liquid Makeup Market – South Africa
    7.6.6.1. South Africa: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.6.6.2. South Africa: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.7. Liquid Makeup Market – Latin America
    7.7.1. Latin America: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.7.2. Latin America: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.7.3. Liquid Makeup Market – Mexico
    7.7.3.1. Mexico: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.7.3.2. Mexico: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.7.4. Liquid Makeup Market – Brazil
    7.7.4.1. Brazil: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.7.4.2. Brazil: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    7.7.5. Liquid Makeup Market – Argentina
    7.7.5.1. Argentina: Liquid Makeup Market, by Distribution Channel, 2018 - 2030 (USD Billion)
    7.7.5.2. Argentina: Liquid Makeup Market, by Product, 2018 - 2030 (USD Billion)
    8. Competitive Landscape
    8.1. Expansion and Acquisition Analysis
    8.1.1. Expansion
    8.1.2. Acquisitions
    8.2. Partnerships/Collaborations/Agreements/Exhibitions
    9. Company Profiles
    9.1. Shiseido
    9.1.1. Company Overview
    9.1.2. Financial Performance
    9.1.3. Product Benchmarking
    9.1.4. Recent Development
    9.2. FENTY BEAUTY
    9.2.1. Company Overview
    9.2.2. Financial Performance
    9.2.3. Product Benchmarking
    9.2.4. Recent Development
    9.3. Benefit Cosmetics
    9.3.1. Company Overview
    9.3.2. Financial Performance
    9.3.3. Product Benchmarking
    9.3.4. Recent Development
    9.4. Estée Lauder
    9.4.1. Company Overview
    9.4.2. Financial Performance
    9.4.3. Product Benchmarking
    9.4.4. Recent Development
    9.5. e.l.f. Beauty
    9.5.1. Company Overview
    9.5.2. Financial Performance
    9.5.3. Product Benchmarking
    9.5.4. Recent Development
    9.6. Pacifica Beauty
    9.6.1. Company Overview
    9.6.2. Financial Performance
    9.6.3. Product Benchmarking
    9.6.4. Recent Development
    9.7. Dior
    9.7.1. Company Overview
    9.7.2. Financial Performance
    9.7.3. Product Benchmarking
    9.7.4. Recent Development
    9.8. L’Oréal
    9.8.1. Company Overview
    9.8.2. Financial Performance
    9.8.3. Product Benchmarking
    9.8.4. Recent Development
    9.9. Avon Company
    9.9.1. Company Overview
    9.9.2. Financial Performance
    9.9.3. Product Benchmarking
    9.9.4. Recent Development
    9.10. KIKO USA
    9.10.1. Company Overview
    9.10.2. Financial Performance
    9.10.3. Product Benchmarking
    9.10.4. Recent Development
    9.11. HUDA BEAUTY
    9.11.1. Company Overview
    9.11.2. Financial Performance
    9.11.3. Product Benchmarking
    9.11.4. Recent Development

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