Laundry Detergent Market Share, Size, Trends, Industry Analysis Report, By Product (Powder, Liquid, Fabric Softeners, Detergent Tablets, Washing Pods, Sheets, Natural/Eco-friendly); By Application (Household, Industrial); By Region; Segment Forecast, 2023

Laundry Detergent Market Share, Size, Trends, Industry Analysis Report, By Product (Powder, Liquid, Fabric Softeners, Detergent Tablets, Washing Pods, Sheets, Natural/Eco-friendly); By Application (Household, Industrial); By Region; Segment Forecast, 2023 - 2032



The global laundry detergent market size is expected to reach USD 257,068.80 million by 2032, according to a new study by Polaris Market Research. The report “Laundry Detergent Market Share, Size, Trends, Industry Analysis Report, By Product (Powder, Liquid, Fabric Softeners, Detergent Tablets, Washing Pods, Sheets, Natural/Eco-friendly); By Application (Household, Industrial); By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market is a thriving sector driven by the increasing inclination of consumers towards cleanliness and self-hygiene. As people become more aware of the importance of cleanliness and personal hygiene, the demand for laundry detergents has increased significantly. Consumers seek effective and efficient solutions to remove stains, eliminate odors, and keep their clothes fresh and clean.

The growth of the laundry detergent market is the continuous innovation in chemical ingredient research. Manufacturers constantly strive to improve their formulations by incorporating advanced technologies and ingredients. This has resulted in the developing of laundry detergents that offer superior cleaning performance, better stain removal, and enhanced fabric care.

The laundry detergent market has also experienced significant penetration in emerging economies, particularly China and India. These regions have witnessed a rise in disposable income, urbanization, and a shift in consumer lifestyles. As a result, more households are adopting laundry practices, thereby driving the demand for laundry detergents. Moreover, the market players are expanding their distribution networks and marketing strategies to cater to consumers' specific needs and preferences in these emerging markets.

There is a strong shift towards eco-friendly and sustainable products as consumers become more conscious of the environmental impact of traditional detergents. They are seeking biodegradable options that are free from harsh chemicals. Additionally, the demand for natural and organic detergents is rising, driven by the preference for plant-based ingredients and the avoidance of synthetic fragrances and dyes.

Convenience-driven products are also gaining popularity, catering to the busy lifestyles of consumers. Laundry pods or capsules, which offer pre-measured doses of detergent, are in high demand due to their ease of use. Customized solutions for different fabric types and washing machines are another trend, as consumers look for detergents that specifically address their needs. Digitalization and e-commerce are transforming the market, with brands focusing on online marketing, direct-to-consumer sales, and subscription services. Fragrance innovation, packaging sustainability, product transparency, and a focus on health-conscious values are other notable trends shaping the laundry detergent market.

Laundry Detergent Market Report Highlights

Powder segment accounted for the significant revenue shares of the market. Emerging countries with a significant rural population are driving demand for affordable powdered laundry detergent products.

Household segment is anticipated to hold highest CAGR during forecast period, due to the growth is fueled by busy millennials and increased washing machine sales in developing countries.

Asia Pacific region is anticipated for largest revenue share in market. Rapid urbanization in emerging countries like India and China, coupled with increased disposable income and innovative brand marketing strategies, drives the growth in this region.

The global key market players include Unilever, Procter & Gamble, Lion Corporation, Church & Dwight, Henkel AG & Co. KGaA, Method Products, Kao Corporation, Reckitt Benckiser Group plc, and PBC.

Polaris Market Research has segmented the laundry detergent market report based on product, application, and region:

Laundry Detergent, Product Outlook (Revenue - USD Million, 2019 - 2032)

Powder

Liquid

Fabric Softeners

Tablets

Washing Pods

Natural/Eco-friendly

Laundry Detergent, Application Outlook (Revenue - USD Million, 2019 - 2032)

Household

Industrial

Laundry Detergent, Regional Outlook (Revenue - USD Million, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa


1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. Global Laundry Detergent Market Insights
4.1. Laundry Detergent – Industry snapshot
4.2. Laundry Detergent Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Rising Penetration of Washing Machines in Low- and Middle-Income Populations
4.2.1.2. Commercial and Industrial Applications
4.2.2. Restraints and Challenges
4.2.2.1. High cost
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTLE Analysis
4.5. Laundry Detergent Market Industry trends
5. Global Laundry Detergent Market Assessment by Product
5.1. Key Findings
5.2. Introduction
5.2.1. Global Laundry Detergent Market, By Product, 2019-2032 (USD Million)
5.3. Powder
5.3.1. Global Laundry Detergent Market, by Powder, by Region, 2019-2032 (USD Million)
5.4. Liquid
5.4.1. Global Laundry Detergent Market, by Liquid, by Region, 2019-2032 (USD Million)
5.5. Fabric Softeners
5.5.1. Global Laundry Detergent Market, by Fabric Softeners, by Region, 2019-2032 (USD Million)
5.6. Detergent Tablets
5.6.1. Global Laundry Detergent Market, by Detergent Tablets, by Region, 2019-2032 (USD Million)
5.7. Washing Pods
5.7.1. Global Laundry Detergent Market, by Washing Pods, by Region, 2019-2032 (USD Million)
5.8. Sheets
5.8.1. Global Laundry Detergent Market, by Sheets, by Region, 2019-2032 (USD Million)
5.9. Natural/Eco-friendly Detergents
5.9.1. Global Laundry Detergent Market, by Natural/Eco-friendly Detergents, by Region, 2019-2032 (USD Million)
6. Global Laundry Detergent Market, by Application
6.1. Key Findings
6.2. Introduction
6.2.1. Global Laundry Detergent Market, By Application, 2019-2032 (USD Million)
6.3. Household
6.3.1. Global Laundry Detergent Market, by Household, By Region, 2019-2032 (USD Million)
6.4. Industrial
6.4.1. Global Laundry Detergent Market, by Industrial, by Region, 2019-2032 (USD Million)
7. Global Laundry Detergent Market Assessment by Geography
7.1. Key findings
7.2. Introduction
7.2.1. Laundry Detergent Market Assessment, By Geography, 2019-2032 (USD Million)
7.3. Laundry Detergent Market – North America
7.3.1. North America: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.3.2. North America: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.3.3. Laundry Detergent Market – U.S.
7.3.3.1. U.S.: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.3.3.2. U.S.: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.3.4. Laundry Detergent Market – Canada
7.3.4.1. Canada: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.3.4.2. Canada.: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.4. Laundry Detergent Market – Europe
7.4.1. Europe: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.4.2. Europe: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.4.3. Laundry Detergent Market – UK
7.4.3.1. UK: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.4.3.2. UK: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.4.4. Laundry Detergent Market – France
7.4.4.1. France: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.4.4.2. France: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.4.5. Laundry Detergent Market – Germany
7.4.5.1. Germany: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.4.5.2. Germany: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.4.6. Laundry Detergent Market – Italy
7.4.6.1. Italy: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.4.6.2. Italy: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.4.7. Laundry Detergent Market – Spain
7.4.7.1. Spain: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.4.7.2. Spain: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.4.8. Laundry Detergent Market – Netherlands
7.4.8.1. Netherlands: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.4.8.2. Netherlands: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.4.9. Laundry Detergent Market – Austria
7.4.9.1. Austria: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.4.9.2. Austria: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5. Laundry Detergent Market – Asia-Pacific
7.5.1. Asia Pacific: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.2. Asia Pacific: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.3. Laundry Detergent Market – China
7.5.3.1. China: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.3.2. China: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.4. Laundry Detergent Market – India
7.5.4.1. India: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.4.2. India: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.5. Laundry Detergent Market – Malaysia
7.5.5.1. Malaysia: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.5.2. Malaysia: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.6. Laundry Detergent Market – Japan
7.5.6.1. Japan: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.6.2. Japan: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.7. Laundry Detergent Market – Indonesia
7.5.7.1. Indonesia: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.7.2. Indonesia: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.8. Laundry Detergent Market – South Korea
7.5.8.1. South Korea: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.8.2. South Korea: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.9. Laundry Detergent Market – Thailand
7.5.9.1. Thailand: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.9.2. Thailand: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.10. Laundry Detergent Market – Vietnam
7.5.10.1. Vietnam: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.10.2. Vietnam: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.11. Laundry Detergent Market – Philippines
7.5.11.1. Philippines: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.11.2. Philippines: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.12. Laundry Detergent Market – Bangladesh
7.5.12.1. Bangladesh: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.12.2. Bangladesh: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.5.13. Laundry Detergent Market – Pakistan
7.5.13.1. Pakistan: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.5.13.2. Pakistan: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.6. Laundry Detergent Market – Middle East & Africa
7.6.1. Middle East & Africa: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.6.2. Middle East & Africa: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.6.3. Laundry Detergent Market – Saudi Arabia
7.6.3.1. Saudi Arabia: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.6.3.2. Saudi Arabia: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.6.4. Laundry Detergent Market – UAE
7.6.4.1. UAE: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.6.4.2. UAE: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.6.5. Laundry Detergent Market – South Africa
7.6.5.1. South Africa: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.6.5.2. South Africa: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.7. Laundry Detergent Market – Latin America
7.7.1. Latin America: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.7.2. Latin America: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.7.3. Laundry Detergent Market – Mexico
7.7.3.1. Mexico: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.7.3.2. Mexico: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.7.4. Laundry Detergent Market – Brazil
7.7.4.1. Brazil: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.7.4.2. Brazil: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.7.5. Laundry Detergent Market – Argentina
7.7.5.1. Argentina: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.7.5.2. Argentina: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.7.6. Laundry Detergent Market – Peru
7.7.6.1. Peru: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.7.6.2. Peru: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.7.7. Laundry Detergent Market – Colombia
7.7.7.1. Colombia: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.7.7.2. Colombia: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
7.7.8. Laundry Detergent Market – Chile
7.7.8.1. Chile: Laundry Detergent Market, By Product, 2019-2032 (USD Million)
7.7.8.2. Chile: Laundry Detergent Market, By Application, 2019-2032 (USD Million)
8. Competitive Landscape
8.1. Expansion and Acquisition Analysis
8.1.1. Expansion
8.1.2. Acquisition
8.2. Partnerships/Collaborations/Agreements/Exhibitions
9. Company Profiles
9.1. Church & Dwight
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Recent Development
9.2. Henkel AG & Co. KGaA
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Recent Development
9.3. Kao Corporation
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Recent Development
9.4. Lion Corporation
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Recent Development
9.5. Method Products
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Recent Development
9.6. PBC
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Recent Development
9.7. Procter & Gamble
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Recent Development
9.8. Reckitt Benckiser Group plc
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Recent Development
9.9. Unilever
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Products/Product Benchmarking
9.9.4. Recent Development

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