Kitchen Towels Market Share, Size, Trends, Industry Analysis Report, By Product Type (Cloth-based and Paper-based); By End Use; By Distribution Channel; By Region; Segment Forecast, 2023 – 2032

Kitchen Towels Market Share, Size, Trends, Industry Analysis Report, By Product Type (Cloth-based and Paper-based); By End Use; By Distribution Channel; By Region; Segment Forecast, 2023 – 2032



The global kitchen towels market size is expected to reach USD 24.61 billion by 2032, according to a new study by Polaris Market Research. The report “Kitchen Towels Market Share, Size, Trends, Industry Analysis Report, By Product Type (Cloth-based and Paper-based); By End Use; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The continuously growing inflation of per capita incomes, improving people's living standards, growing trend of spending time at home, and rapid rate of urbanization across the globe are the primary factors influencing the growth of the market. In addition, major’s manufacturers of products are expanding their product portfolio while incorporating advanced technologies into their products, such as Air Dried, which helps to create softer and more absorbent kitchen towels, which, in turn, propels the overall growth of the market.

For instance, in February 2023, Palatable Tea Towels introduced a range of water-color wine region map tea towels at the Melbourne Gift & Lifestyle expo.

Moreover, some of the established brands around the world are increasingly focusing on product differentiation through innovative features, quality, and branding. They are also expanding their customer base by offering unique and specialized kitchen towel products with available customization options.

For instance, in November 2022, Tekla, a Danish textile brand, unveiled its new kitchen linens collection that comprises kitchen towels, napkins, glass, tablecloths, and aprons in six different colors. With the launch, the company will expand its market for kitchen accessories and is also looking to sell its product apart from its stores.

With the increased people's focus on hygiene and personal care, there is an opportunity to create or develop kitchen towels with antibacterial or antimicrobial properties that ensure safe food handling and preparation and also offer customizable or personalized kitchen towel options, allowing consumers to add personal touch to their kitchens.

Furthermore, growing investments in research and development activities that could lead to the creation of kitchen towels with enhanced features such as increased absorbency, durability, and quick-drying properties and advancements in product manufacturing technologies that also improve the overall quality of the product is likely to foster market growth and generate new revenue growth opportunities.

Kitchen Towels Market Report Highlights

In 2022, the cloth-based segment held the largest market share, mainly due to its advantageous features, such as durability, sustainability, versatility, and cost-efficiency.

The residential segment held a significant market share in 2022 on account of the increasing number of consumers seeking innovative and sustainable kitchenware products.

The online stores segment is projected to witness the fastest CAGR during the forecast period, mainly accelerated by growing smartphone and fast internet penetration and growth in the number of online shoppers worldwide.

The North American region dominated the largest market share in 2022, owing to the region’s well-established and developed food service industry and higher spending on hygiene products.

The key market players include Koch Industries, The Procter & Gamble Company, Georgia-Pacific, Towel Depot Inc, Aldar Industries, etc.

Polaris Market Research has segmented the kitchen towels market report based on product type, end use, distribution channel, and region:

Kitchen Towels, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

Cloth-based

Paper-based

Kitchen Towels, End Use Outlook (Revenue - USD Billion, 2019 - 2032)

Commercial

Residential

Kitchen Towels, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

Supermarkets & Hypermarkets

Convenience Stores

Specialty Stores

Online Stores

Kitchen Towels, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa


1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. Global Kitchen Towels Market Insights
4.1. Kitchen Towels Market – Distribution Channel Snapshot
4.2. Kitchen Towels Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Surge in disposable income and availability of product from various brands are driving the market growth
4.2.1.2. Increased Hygiene Awareness
4.2.2. Restraints and Challenges
4.2.2.1. Competition from Alternative Products
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Kitchen Towels Market Distribution Channel Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. Global Kitchen Towels Market, by Product Type
5.1. Key Findings
5.2. Introduction
5.2.1. Global Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
5.3. Cloth-based
5.3.1. Global Kitchen Towels Market, by Cloth-based, by Region, 2019-2032 (USD Billion)
5.4. Paper-based
5.4.1. Global Kitchen Towels Market, by Paper-based, by Region, 2019-2032 (USD Billion)
6. Global Kitchen Towels Market, by End Use
6.1. Key Findings
6.2. Introduction
6.2.1. Global Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
6.3. Commercial
6.3.1. Global Kitchen Towels Market, by Commercial, by Region, 2019-2032 (USD Billion)
6.4. Residential
6.4.1. Global Kitchen Towels Market, by Residential, by Region, 2019-2032 (USD Billion)
7. Global Kitchen Towels Market, by Distribution Channel
7.1. Key Findings
7.2. Introduction
7.2.1. Global Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
7.3. Supermarkets & Hypermarkets
7.3.1. Global Kitchen Towels Market, by Supermarkets & Hypermarkets, By Region, 2019-2032 (USD Billion)
7.4. Convenience Stores
7.4.1. Global Kitchen Towels Market, by Convenience Stores, By Region, 2019-2032 (USD Billion)
7.5. Specialty Stores
7.5.1. Global Kitchen Towels Market, by Specialty Stores, By Region, 2019-2032 (USD Billion)
7.6. Online Stores
7.6.1. Global Kitchen Towels Market, by Online Stores, By Region, 2019-2032 (USD Billion)
8. Global Kitchen Towels Market, by Geography
8.1. Key findings
8.2. Introduction
8.2.1. Kitchen Towels Market Assessment, By Geography, 2019-2032 (USD Billion)
8.3. Kitchen Towels Market – North America
8.3.1. North America: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.3.2. North America: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.3.3. North America: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.3.4. Kitchen Towels Market – U.S.
8.3.4.1. U.S.: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.3.4.2. U.S.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.3.4.3. U.S.: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.3.5. Kitchen Towels Market – Canada
8.3.5.1. Canada: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.3.5.2. Canada.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.3.5.3. Canada: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.4. Kitchen Towels Market – Europe
8.4.1. Europe: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.4.2. Europe.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.4.3. Europe: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.4.4. Kitchen Towels Market – UK
8.4.4.1. UK: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.4.4.2. UK.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.4.4.3. UK: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.4.5. Kitchen Towels Market – France
8.4.5.1. France: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.4.5.2. France.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.4.5.3. France: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.4.6. Kitchen Towels Market – Germany
8.4.6.1. Germany: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.4.6.2. Germany.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.4.6.3. Germany: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.4.7. Kitchen Towels Market – Italy
8.4.7.1. Italy: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.4.7.2. Italy.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.4.7.3. Italy: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.4.8. Kitchen Towels Market – Spain
8.4.8.1. Spain: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.4.8.2. Spain.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.4.8.3. Spain: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.4.9. Kitchen Towels Market – Netherlands
8.4.9.1. Netherlands: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.4.9.2. Netherlands.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.4.9.3. Netherlands: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.4.10. Kitchen Towels Market – Russia
8.4.10.1. Russia: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.4.10.2. Russia.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.4.10.3. Russia: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.5. Kitchen Towels Market – Asia Pacific
8.5.1. Asia Pacific: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.5.2. Asia Pacific.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.5.3. Asia Pacific: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.5.4. Kitchen Towels Market – China
8.5.4.1. China: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.5.4.2. China.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.5.4.3. China: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.5.5. Kitchen Towels Market – India
8.5.5.1. India: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.5.5.2. India.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.5.5.3. India: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.5.6. Kitchen Towels Market – Malaysia
8.5.6.1. Malaysia: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.5.6.2. Malaysia.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.5.6.3. Malaysia: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.5.7. Kitchen Towels Market – Japan
8.5.7.1. Japan: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.5.7.2. Japan.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.5.7.3. Japan: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.5.8. Kitchen Towels Market – Indonesia
8.5.8.1. Indonesia: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.5.8.2. Indonesia.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.5.8.3. Indonesia: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.5.9. Kitchen Towels Market – South Korea
8.5.9.1. South Korea: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.5.9.2. South Korea.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.5.9.3. South Korea: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.6. Kitchen Towels Market – Middle East & Africa
8.6.1. Middle East & Africa: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.6.2. Middle East & Africa.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.6.3. Middle East & Africa: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.6.4. Kitchen Towels Market – Saudi Arabia
8.6.4.1. Saudi Arabia: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.6.4.2. Saudi Arabia.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.6.4.3. Saudi Arabia: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.6.5. Kitchen Towels Market – UAE
8.6.5.1. UAE: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.6.5.2. UAE.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.6.5.3. UAE: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.6.6. Kitchen Towels Market – Israel
8.6.6.1. Israel: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.6.6.2. Israel.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.6.6.3. Israel: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.6.7. Kitchen Towels Market – South Africa
8.6.7.1. South Africa: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.6.7.2. South Africa.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.6.7.3. South Africa: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.7. Kitchen Towels Market – Latin America
8.7.1. Latin America: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.7.2. Latin America.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.7.3. Latin America: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.7.4. Kitchen Towels Market – Mexico
8.7.4.1. Mexico: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.7.4.2. Mexico.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.7.4.3. Mexico: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.7.5. Kitchen Towels Market – Brazil
8.7.5.1. Brazil: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.7.5.2. Brazil.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.7.5.3. Brazil: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
8.7.6. Kitchen Towels Market – Argentina
8.7.6.1. Argentina: Kitchen Towels Market, by Product Type, 2019-2032 (USD Billion)
8.7.6.2. Argentina.: Kitchen Towels Market, by Distribution Channel, 2019-2032 (USD Billion)
8.7.6.3. Argentina: Kitchen Towels Market, by End Use, 2019-2032 (USD Billion)
9. Competitive Landscape
9.1. Expansion and Acquisition Analysis
9.1.1. Expansion
9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
10.1. Accrol Group Holdings Plc
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Recent Development
10.2. Aldar Tissues Ltd.
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Recent Development
10.3. Cascades Inc.
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Product Benchmarking
10.3.4. Recent Development
10.4. Ecolab Inc.
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Recent Development
10.5. Geogia-Pacific
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Recent Development
10.6. Kimberly-Clark Corporation
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Recent Development
10.7. Koch Industries Inc.
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Recent Development
10.8. Kruger Products
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Recent Development
10.9. Marcal Manufacturing LLC
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Recent Development
10.10. Renova Group
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Recent Development
10.11. Rodriquez Pty. Ltd.
10.11.1. Company Overview
10.11.2. Financial Performance
10.11.3. Product Benchmarking
10.11.4. Recent Development
10.12. The Procter & Gamble Company
10.12.1. Company Overview
10.12.2. Financial Performance
10.12.3. Product Benchmarking
10.12.4. Recent Development
10.13. Towel Depot Inc.
10.13.1. Company Overview
10.13.2. Financial Performance
10.13.3. Product Benchmarking
10.13.4. Recent Development
10.14. WEPA Professional GmbH
10.14.1. Company Overview
10.14.2. Financial Performance
10.14.3. Product Benchmarking
10.14.4. Recent Development

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